Marketing Group

2024

Skandalis, A., Banister, E., and Byrom, J. (2024). 'Spatial Authenticity and Extraordinary Experiences: Music Festivals and the Everyday Nature of Tourism Destinations', Journal of Travel Research, 63(2): 357-370.

• DOI: 10.1177/00472875231159054

2023

Colicev, A. (2023). 'How can non-fungible tokens bring value to brands', International Journal of Research in Marketing, 40(1): 30-37. 

• DOI: 10.1016/j.ijresmar.2022.07.003

Colicev, A., Hakkarainen, T., and Pedersen, T. (2023). 'Multi-project work and project performance: Friends or foes?', Strategic Management Journal, 44(2): 610-636. 

• DOI: 10.1002/smj.3443

Hunter-Jones, P., Sudbury-Riley, L., Chan, J., and Al-Abdin, A. (2023). 'Barriers to participation in tourism linked respite care', Annals of Tourism Research, 98.

• DOI: 10.1016/j.annals.2022.103508

Momeni, K., Raddats, C., and Martinsuo, M. (2023). 'Mechanisms for developing operational capabilities in digital servitization', International Journal of Operations & Production Management, 43(13): 101-127.

• DOI: 10.1108/IJOPM-04-2022-0259

Scheurenbrand, K., Schatzki, T., Parsons, E., and Patterson, A. (2023). 'How Do Unsustainable Practices Remain Dominant? A Practice Theory Reinterpretation of Gramsci', Sociology.

• DOI: 10.1177/00380385231178643

Yoo, K., Welden, R., Hewett, K. and Haenlein, M. (2023). 'The merchants of meta: A research agenda to understand the future of retailing in the metaverse', Journal of Retailing, 99(2): 173-192.

• DOI: 10.1016/j.jretai.2023.02.002

Zhang, Y. and Hezarkhani, B. (2021). 'Competition in dual-channel supply chains: The manufacturers' channel selection', European Journal of Operational Research, 291(1): 244-262.

• DOI: 10.1016/j.ejor.2020.09.031

2022

Ashman, R., Radcliffe, L., Patterson, A. and Gatrell, C. (2022). 'Re-ordering Motherhood and Employment: Mobilizing 'Mums Everywhere' during Covid-19', British Journal of Management, 33: 1125-1143.

• DOI: 10.1111/1467-8551.12630

Borah, A., Bahadir, S. C., Colicev, A. and Tellis, G. J. (2022). 'It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value', International Journal of Research in Marketing, 39(1): 227-246. 

• DOI: 10.1016/j.ijresmar.2021.09.009

Haenlein, M., Bitner, M. J., Kohli, A. K., Lemon, K. N. and Reibstein, D. J. (2022). Guest Editorial: 'Responsible Research in Marketing', Journal of the Academy of Marketing Science, 50(1): 8-12.

• DOI: 10.1007/s11747-021-00812-z 

Haenlein, M., Huang, M. -H. and Kaplan, A. (2022). Guest Editorial: 'Business Ethics in the Era of Artificial Intelligence', Journal of Business Ethics, 178(4): 867-869.

• DOI: 10.1007/s10551-022-05060-x 

Haenlein, M., Libai, B. and Muller, E. (2022). 'Satiation and cross promotion: Selling and swapping users in mobile games', International Journal of Research in Marketing, 40(2): 342-361.

• DOI: 10.1016/j.ijresmar.2022.12.00

Hunter-Jones, P., Sudbury-Riley, L. and Al-Abdin, A. (2022). 'Understanding the relationship between terminal illness and tourism: An exploratory study', Tourism Management, 88.

• DOI: 10.1016/j.tourman.2021.104397

McHale, I.G. and Holmes, B. (2022). 'Estimating transfer fees of professional footballers using advanced performance metrics and machine learning'. European Journal of Operational Research, 306(1): 389-399.

• DOI: 10.1016/j.ejor.2022.06.033

Varadarajan, R., Welden, R. B., Arunachalam, S., Haenlein, M. and Gupta, S. (2022). 'Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions',  International Journal of Research in Marketing, 39(2): 482-501.

• DOI: https://doi.org/10.1016/j.ijresmar.2021.09.002

2021

Guha, A., Grewal, D., Kopalle, P. K., Haenlein, M., Schneider, M. J., Jung, H., Moustafa, R., Hegde, D.R. and Hawkins, G. (2021). 'How artificial intelligence will affect the future of retailing', Journal of Retailing, 97(1): 28-41.

• DOI: 10.1016/j.jretai.2021.01.005

Kohli, A. K., & Haenlein, M. (2021). 'Factors affecting the study of important marketing issues: Implications and recommendations', International Journal of Research in Marketing, 38(1): 1-11.

• DOI: 10.1016/j.ijresmar.2020.12.002

Kohli, A. K., and Haenlein, M. (2021). 'Factors Affecting the Study of Important Marketing Issues: Additional Thoughts and Clarifications', International Journal of Research in Marketing, 38(1): 29-31.

• DOI: 10.1016/j.ijresmar.2020.02.009 

The study of marketing needs to include the perspectives of different groups and societies that may be considered vulnerable, or in some way at risk from market and technological change.

This theme includes research on:

• Customer journeys through palliative and end-of-life care
• Patient experience and service design
• Primary and acute healthcare
• Tourism consumer behaviour and health
• The impact of new technologies on firms and consumers, including video gaming, mobile gaming, and artificial intelligence
• Lived experiences of people bereaved by COVID-19
• Digital health literacy and associated behaviours
• Consumption in emerging economies and vulnerable/war-torn societies, health services research
• Transformative service research (TSR)
• The intersection of service design, consumer vulnerability and wellbeing.

As a discipline, marketing needs to demonstrate value to organisational stakeholders, in particular the financial return on investment.

This theme includes research on:

• The role of the marketing-finance interface for investors and analysts
• The impact of social media content on consumer perceptions, brand equity, consumer mindsets and investors
• Strategic management addressing societal issues
• Statistics in sports and the analysis of gambling markets and issues relating to gambling
• Using mathematical and statistical models to analyse various aspects of sports
• Professional sports and high-technology environments
• Business management, policy, and social and economic networks in sport
• Developing innovative forecasting techniques and investigating potential inefficiencies in sports gambling markets
• The role of marketing assets for firm performance
• The management and reporting of marketing assets
• Marketing’s financial performance impact
• Digital marketing and social network analysis
• Online community participation and social media influencer campaign analyses.

Consumer culture views the consumption of products and services as ways to shape consumers’ identities, both internally and in relation to others.

This theme includes research on:

• The sociology of consumption, critical marketing and organisation
• Marketplace exclusion, gender and identity at work
• Food cultures
• The relationships that exist between organisations/consumers and their broader environments
• Locational planning, independent retailing and retail history
• Market dynamics
• Gender and arts marketing
• Sociological research on work
• Gendered consumption
• Historical marketing
• Sustainability and marketing ethics
• Consumer culture theory (CCT)
• The experiences of motherhood and family consumption.  

Although much less visible to the general public, marketing between businesses either in dyads or networks far exceeds that of business-to-consumer (B2C) marketing.

This theme includes research on:

• The impact of branding in B2B context
• Servitisation (including digital), which refers to how manufacturers use services to create marketing differentiation
• Service innovation by manufacturers
• Social media marketing and customer experiences within B2B domains
• The dark side of business relationships. 

An understanding of consumer behaviour underpins almost all modern advertising and marketing, with research using psychological and sociological traditions driving a deep understanding of consumers.

This theme includes research on:

• Consumer behaviour and consumer psychology
• The interface between digital modes of communication and consumers
• Consumer behaviour on digital platforms
• Sensory marketing and product design
• Numerical research and service marketing
• The manifestations of dehumanisation
• Effective marketing strategies and tactics for technology-based service
• Sustainability
• Posocial behaviour.

2023

Executives, Investors, and Academics Assessments of Marketing Performance: Trade-offs between Metric Type, Uncertainty, and Performance

• Dr Ofer Mintz, University of Technology Sydney (Australia)
• 12 July 2023

From the Binary of Evolutionary Psychology to Neural Plasticity and Gender Fluidity – Implications for Marketing Research

• Professor Andy Prothero, University College Dublin (Ireland)
• 13 June 2023

We Own That!: Gratitude Transfer From the Frontline to the Firm

• Professor Tom Baker, University of Alabama (USA)
• 13 June 2023

From New York to Bangladesh: Anti-Slavery Movement and the Ethical Market of Fashion

• Dr Kanika Meshram, University of Melbourne (Australia)
• 10 May 2023

ULMS 20 Year Anniversary Seminars

The Group welcomed eight prestigious international visitors during this academic year, three of whom attended the Group’s 20th-anniversary activity at Tate Liverpool.

The event, alongside the visits of other international scholars, was organised by Dr Chris Raddats and became one of the highlights of the year for the Marketing group.

The international visitors gave presentations about their work, together with Professor Michael Haenlein.

• Professor Martin Schreier, Vienna University (Austria)
• Professor Lars Witell, Linkoping University (Sweden)
• Professor Jenny van Doorn, University of Groningen (The Netherlands)
• 18 April 2023

Strategic Inclusive Marketing: Lessons from Indie Brands

• Professor Marie-Agnes Parmentier, HEC Montreal (Canaa)
• 24 January 2023

2022

Global Cities and Cosmopolitanism:  An Examination of Sub-national and Supra-national Cultural Values

• Professor Torben Pedersen, from Copenhagen Business School (Denmark)
• 11 September 2022