About
Dr Mohamed Maher is a Senior Lecturer (Associate Professor) in Marketing at the University of Liverpool Management School (ULMS) on the Teaching and Scholarship pathway. He serves as Director of Studies for the MSc Advanced Marketing programme and contributes to postgraduate programme leadership, curriculum development, student experience, quality enhancement, and assessment design across the marketing portfolio.
Since joining ULMS in March 2023, he has been actively involved in academic leadership, pedagogic scholarship, programme development, and the wider higher education community through external examiner, reviewer, and advisory roles. Across more than 15 years of higher education experience in the UK and Egypt, he has designed, led, and taught marketing modules across undergraduate, postgraduate, MBA, and DBA programmes. Throughout his teaching practice, he has maintained a strong commitment to student-centred learning, inclusive teaching, authentic assessment, and skills development.
He is a Fellow of Advance HE and holds a Postgraduate Certificate in Academic Practice, awarded in June 2025. He completed his PhD in Marketing at the University of Liverpool in 2022, funded through a competitive ULMS PhD studentship. He also holds a Bachelor of Commerce in Business Administration from Cairo University, completed in 2009, and an MSc in Business Administration with a marketing specialisation, also from Cairo University, completed in 2014.
His scholarship focuses on higher education pedagogy, particularly the use of GenAI in learning and teaching, AI-resilient assessment design, inclusive curriculum development, authentic learning, student-centred education, and the role of higher education as a service experience. This work connects directly to his academic leadership and teaching practice, where he is interested in designing learning environments that are rigorous, inclusive, professionally relevant, and responsive to technological change.
His wider marketing research interests include services marketing, customer experience, omnichannel service touchpoints, service failure and recovery, customer journeys, and value co-creation, often using qualitative and digital methods such as netnography. His work has been presented at leading pedagogic and discipline-based conferences, including the British Academy of Management MKE Teaching Practice Conference, the Academic Practice & Technology Conference, the Academy of Marketing Conference, SERVSIG, and NETNOCON.
Prizes or Honours
- Early Career Award - Scholarship (Marketing) (University of Liverpool Management School, 2025)
- ULMS PhD Studentship (University of Liverpool Management School, 2016)