About
Dr Mohamed Maher is a Senior Lecturer (Associate Professor) in Marketing at the University of Liverpool Management School (ULMS) on the Teaching and Scholarship pathway. He is Director of Studies for the MSc Advanced Marketing programme and contributes to postgraduate academic leadership, curriculum design and enhancement, student experience, inclusive education, and assessment development across the marketing portfolio.
Since joining ULMS in March 2023, he has been actively involved in academic leadership, pedagogic scholarship, programme development, and the wider higher education community. He is an Assistant Editor for the Journal of Learning Development in Higher Education and a member of the Editorial Advisory Board for Developing Academic Practice. Across more than 15 years of higher education experience in the UK and Egypt, he has designed, led, and taught across undergraduate, postgraduate, MBA, and DBA programmes.
Mohamed is a Senior Fellow of Advance HE and holds a Postgraduate Diploma in Academic Practice, completed with Distinction in July 2026. He holds a PhD in Marketing from the University of Liverpool, which he completed in 2022, funded through a competitive ULMS PhD studentship. He also holds an MSc in Business Administration with a marketing specialisation and a Bachelor of Commerce, majoring in Business Administration, from Cairo University. His pedagogic scholarship focuses particularly on generative AI in learning and teaching, AI-resilient and authentic assessment, inclusive curriculum design, student-centred education, and higher education as a service experience. This work connects closely to his academic leadership and teaching practice, with an emphasis on designing rigorous and inclusive learning environments that respond effectively to technological advancements.
Mohamed's wider marketing research interests include services marketing, customer experience, omnichannel service touchpoints, service failure and recovery, customer journeys, and value co-creation, often using qualitative methods such as netnography. His work has been presented at leading pedagogic and discipline-based conferences, including the British Academy of Management MKE Teaching Practice Conference, the Academic Practice & Technology Conference, the Academy of Marketing Conference, SERVSIG, and NETNOCON.
Prizes or Honours
- Early Career Award - Scholarship (Marketing) (University of Liverpool Management School, 2025)
- ULMS PhD Studentship (University of Liverpool Management School, 2016)