About
Dr Mohamed Maher is a Lecturer in Marketing at the University of Liverpool Management School (ULMS), where he serves as Director of Studies for the MSc Advanced Marketing programme. He joined ULMS in March 2023 and has since contributed to postgraduate programme leadership, curriculum development, student experience, quality enhancement, and wider programme-related responsibilities across the marketing portfolio. He is actively engaged in academic leadership, pedagogic scholarship, and the wider higher education community through external examiner and reviewer roles.
With more than 15 years of higher education experience across the UK and Egypt, Mohamed has designed, led, and taught a wide range of marketing modules at undergraduate and postgraduate levels, including MSc, MBA, and DBA programmes. His teaching portfolio includes Principles of Marketing, Marketing Management, International Marketing, Sales Management, Marketing Communications, Responsible Marketing, and Business Research Methods. He is also an experienced dissertation supervisor at both undergraduate and postgraduate levels, with a strong commitment to student-centred learning, inclusive teaching, and skills development. Mohamed is a Fellow of Advance HE and completed a Postgraduate Certificate in Academic Practice in June 2025.
Mohamed completed his PhD in Marketing at the University of Liverpool in 2022, funded through a competitive ULMS PhD studentship. He also holds a Bachelor of Commerce in Business Administration, completed at Cairo University in 2009, and an MSc in Business Administration with a marketing specialisation, completed at Cairo University in 2014.
His research and scholarship span two main areas. The first is services marketing, with a focus on multichannel and omnichannel service touchpoints, customer-employee interactions, online and phygital service experiences, service failure and recovery, customer journeys, and value co-creation, often using qualitative digital methods such as netnography. The second is innovation in higher education, particularly AI in learning and teaching, inclusive curriculum design, assessment innovation, and the positioning of higher education as a service-oriented model. These interests underpin both his research and his pedagogical practice. He actively contributes to the wider research, teaching, and scholarship community, presenting at leading international conferences including the British Academy of Management MKE Teaching Practice, Academic Practice & Technology, Academy of Marketing, SERVSIG, and NETNOCON.
Prizes or Honours
- Early Career Award - Scholarship (Marketing) (University of Liverpool Management School, 2025)
- ULMS PhD Studentship (University of Liverpool Management School, 2016)