Dr Flora Song PhD

Lecturer in Marketing Marketing (ULMS)


Personal Statement

Flora Song graduated from the Hong Kong Polytechnic University with a Ph.D. degree in Marketing. Being particularly interested in sensory marketing research, Flora has multiple projects focusing on the dynamic visual preferences among individuals. In her research, she links fundamental theories to practical managerial decisions on the designs of logos, products, packaging, advertising, and marketing campaigns. At the same time, in her research, Flora also endeavours to bring implications to the consumers, which are helpful in enhancing their physical and psychological healthiness. She won Best Session Paper Award in China Marketing International Conference in 2019, and her paper is invited for resubmission to the Journal of Consumer Research.