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Advanced Marketing

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What you'll need

If you studied any part of your degree in China, you’ll need to obtain a triage service number to submit with your application. There is a charge of £25 for this service.

You'll also need to submit:

  • School or college transcripts/certificates
  • University transcripts and certified translations if applicable
  • Degree certificates
  • Personal statement outlining your learning ambitions

Our application process

  • Sign into our online portal, Apply Yourself, and start your application
  • Submit your application
  • We'll email you to let you know we're processing your application
  • Track the progress of your application using the Postgraduate Application Tracker (we'll send you a link to the tracker)
  • We'll email you when a decision has been made
  • If you've been made an offer, you can then accept or decline it using the Postgraduate Application Tracker.

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Related courses

There are thirty-nine courses related to Advanced Marketing that you might be interested in.

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Master of Science

A Master of Science (MSc) is a master’s degree awarded for a postgraduate programme in the sciences.

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Course overview

Marketing is altering as technology becomes increasingly embedded in the flow of everyday consumption. Nevertheless, the human connection consumers wish to feel with brands can never be fully automated or outsourced. This makes marketing a wonderful choice for those seeking a career that hinges on the ability to generate empathetic and sustainable consumer solutions.

Introduction

The Advanced MSc Marketing programme has been carefully designed to provide you with a robust understanding of the commerciality and strategic underpinnings of this creative and fast-paced industry.

The programme will provide you with expert knowledge of the academic and practical aspects of this vibrant discipline. We aim to future-proof your learning and employability across fields such as marketing analytics, sustainability, social media marketing, entrepreneurship, consumer culture and design thinking.

In addition to the topics described, you will receive rigorous training in critical analysis, contemporary marketing theory and creative thinking.

You will have the opportunity to culminate this learning in your final dissertation at the end of the programme which may take the form of an academic piece of research of your choosing, or instead be more applied in scope as a lengthier piece of analytical writing connected with direct business outcomes.

The Management School has a range of additional funding opportunities for outstanding master’s students, including the 50% ULMS Excellence Scholarship. Eligibility and more information can be found on the School’s scholarship pages.

Accreditation

The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.

Accreditations in detail

Accreditations

The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.

Course content

Discover what you'll learn, what you'll study, and how you'll be taught and assessed.

Studying this course part-time

International students may be able to study this course on a part-time basis but this is dependent on visa regulations. Please visit the Government website for more information about student visas.

If you're able to study part-time, you'll study the same modules as the full-time master's degree over a longer period, usually 24 months. You can make studying work for you by arranging your personal schedule around lectures and seminars which take place during the day. After you complete all the taught modules, you will complete your final dissertation or project and will celebrate your achievements at graduation the following term.

Studying part-time means you can study alongside work or any other life commitments. You will study the same modules as the full-time master's degree over a longer period, usually 24 months. You can make studying work for you by arranging your personal schedule around lectures and seminars which take place during the day. After you complete all the taught modules, you will complete your final dissertation or project and will celebrate your achievements at graduation the following term.

Semester one

The 12-month programme consists of eight compulsory modules followed by a dissertation carried out over the summer period upon completion of Semester two.

Compulsory modules

Design Thinking in Marketing (ULMS887)

Credits: 15 / Semester: semester 1

This module will provide students with an understanding of creative problem solving contextualised within marketing and society. Based on academic principles and practical applications, this module introduces students to the fundamental building blocks of design thinking that together form feedback ‘loops’ between a company or service provider and their customers. Students will be introduced to a mix of different research case studies, each with their own unique ‘wicked problems’. In reframing how students understand problems and solutions, the module will encourage students to create possible new directions and innovative ideas.

DIGITAL MARKETING (ULMS855)

Credits: 15 / Semester: semester 1

The module will develop critical understanding of the main digital marketing tools and enhanced awareness of the changing role of marketing communications in the interactive online marketplace. Students will develop skills in the design and creation of a digital marketing strategy embracing website analytics. Wide academic reading will illuminate and reinforce the theoretical underpinning of digital marketing communications, enabling the development of skills to interpret, analyse and draw critical conclusions from relevant academic journal articles.

Researching Markets and Consumers (ULMS889)

Credits: 15 / Semester: semester 1

This module will explore and critically evaluate a range of different ways of researching markets and consumers. Students will examine how new methods have emerged from cultural, social and technological developments in the global marketplace (for example the need for diversity and inclusion, the unfolding climate crisis and the increasing technological mediation of everyday life). Examples of the application of each method in practice will be drawn from both academic and industry contexts. The emphasis will be on understanding the challenges emerging from contemporary developments in the marketplace and being able to choose and apply relevant and appropriate methods of marketing and consumer research to solve them.

Responsible Marketing (ULMS888)

Credits: 15 / Semester: semester 1

We are living in a time where practicing marketing in a sustainable and ethical manner is vital. It is also incumbent on a management school to equip its graduates with the knowledge to engage in responsible marketing. This module considers the nature of the relationship between marketing and society. Responsible Marketing combines theoretical reflection and practical discussion on key ethical issues relating to marketing’s role and relationship with society. Students will acquire a critical understanding of marketers’ responsibilities and impact on society by exploring a range of prevailing issues and criticisms facing marketing. The module will equip students with both theoretical and practical skills that will encourage them not just to identify these criticisms, but also the drive and ability to seek solutions to the ethical and sustainable issues they will face as marketers.

Programme details and modules listed are illustrative only and subject to change.

Our curriculum

The Liverpool Curriculum framework sets out our distinctive approach to education. Our teaching staff support our students to develop academic knowledge, skills, and understanding alongside our graduate attributes:

  • Digital fluency
  • Confidence
  • Global citizenship

Our curriculum is characterised by the three Liverpool Hallmarks:

  • Research-connected teaching
  • Active learning
  • Authentic assessment

All this is underpinned by our core value of inclusivity and commitment to providing a curriculum that is accessible to all students.

Your experience

This programme is delivered by the triple-accredited University of Liverpool Management School.

The School has a thriving international master’s community with a comprehensive, interdisciplinary programme of social and extra-curricular events and dedicated careers and employability support.

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Supporting your learning

From arrival to alumni, we’re with you all the way:

What students say...

The best thing about my programme is that it not only provides a comprehensive education in marketing but also strongly emphasises sustainability, inclusivity, and innovation... Additionally, the programme aims to equip me with critical analysis, creative thinking, and contemporary marketing theory skills, which will help me become a better leader in the industry.

, MSc Advanced Marketing

Careers and employability

The Management School’s master’s programmes have been designed from the ground up to prepare you for success in your chosen career. We have close ties with local, national and international organisations and constantly review the content of our programmes to meet the demands of top graduate employers.

Career planning

Three career coaches standing outside the Careers Studio

Our campus Career Studio is a space for students and graduates to drop into and talk to a career coach. Career coaches are highly trained to help no matter what stage you are at in your career planning. You can access support to find and apply for full-time and part-time roles, placements, internships and graduate schemes. You will also find the help you need if you have a start-up idea or want to create a business plan. You can explore the world of work, prepare for job interviews, and access careers events and workshops. The Career Studio is open Monday to Friday from 10am-5pm, simply drop in at a time that works for you.

From education to employment

Two graduates in postgraduate robes.

We develop our programmes with employers in mind. You will be supported to enhance your long-term employment prospects as you learn. We do this by exposing you to professionals, a variety of sectors and supporting you to work collaboratively with others to develop transferable skills. You are equipped with a clearer view of what to focus on in your area of interest, and to reflect on your studies. Our digital employability tools give you a tech-enhanced curriculum experience and make it easy for you to prepare for the world of work. You can use tools like the Handshake platform to connect with employers and message the Career Studio 24/7.

Networking events

Postgraduate students hold a discussion while sat round a table in in the Liverpool Guild of Students.

You can start building good professional networks by attending events and employability activities. Our events are designed to develop your skills and expose you to many different employers, as well as to help you make contacts in your field. We help you improve your confidence when speaking to employers and give you access to unique opportunities. Our networking events also boost your understanding of the competencies and skills that employers are looking for in their recruitment process, giving you a competitive edge.

Your future

You will have access to a specialist, in-house postgraduate careers team and have access to one-to-one careers guidance, workshops, seminars, and employability initiatives.

Upon completing this programme, you could apply for a wide range of marketing, management, and leadership positions in the private, public, and not-for-profit sectors in roles such as:

  • Advertising Account Executive
  • Digital Marketer
  • Marketing Executive
  • SEO specialist
  • Social Media Manager

This will be enhanced by access to guest speakers from marketing practice embedded within modules, and additional training in high-level software, such as the Adobe Creative Cloud suite.

Fees and funding

Your tuition fees, funding your studies, and other costs to consider.

Tuition fees

UK fees (applies to Channel Islands, Isle of Man and Republic of Ireland)
Full-time place, per year £13,750
Part-time place, per year £6,875
International fees
Full-time place, per year £28,000
Part-time place, per year £14,000
Fees stated are for the 2024-25 academic year.

Tuition fees cover the cost of your teaching and assessment, operating facilities such as libraries, IT equipment, and access to academic and personal support.

If you're a UK national, or have settled status in the UK, you may be eligible to apply for a Postgraduate Loan worth up to £12,167 to help with course fees and living costs. Learn more about paying for your studies..

Additional costs

We understand that budgeting for your time at university is important, and we want to make sure you understand any course-related costs that are not covered by your tuition fee. This could include buying a laptop, books, or stationery.

Find out more about the additional study costs that may apply to this course.

Additional study costs

We understand that budgeting for your time at university is important, and we want to make sure you understand any course-related costs that are not covered by your tuition fee. This could include buying a laptop, books, or stationery.

Find out more about additional study costs.

Scholarships and bursaries

We offer a range of scholarships and bursaries that could help pay your tuition and living expenses.

We've set the country or region your qualifications are from as United Kingdom. Change it here


Postgraduate Global Advancement Scholarship

  • International students

If you’re an international student starting this course with us from September 2024, you could be eligible to receive a discount of up to £5,000 off your master’s tuition fees, if you haven’t studied with us before.

Graduate Loyalty Advancement Scholarship

  • Home and international students

If you’re a University of Liverpool graduate starting this master’s degree with us from September 2024, you could be eligible to receive a loyalty discount of up to £2,500 off your master’s tuition fees.

ULMS Excellence Scholarship

  • Home and international students

Join an MSc in the Management School and you could be eligible to receive a 50% discount off your tuition fees. You’ll be considered for this award based on your academic record, CV and the personal statement from your course application.

ULMS Attainment Award

  • Home students

Are you a UK or Republic of Ireland student with a first-class degree, or equivalent? Join an MSc in the Management School and you could be eligible to receive £2,000 off your tuition fees.

ULMS Progress to Postgraduate Award

  • Home and international students

Are you a University of Liverpool undergraduate student graduating this summer? Progress from a current University of Liverpool degree, in any subject, to study an MSc in the Management School, and you could receive a tuition fee discount of £1,000.

ANID Chile Scholarship

  • International students
  • Chile

If you’re a Chilean student joining a master’s degree, you could be eligible to apply for a 20% discount on your tuition fees with an ANID Chile Scholarship.

Chevening Scholarships

  • International students

If you’re an international student from an eligible country, joining a one-year master’s course, you could apply to have your master’s fees paid, up to a maximum of £18,000, and receive additional help with living costs.

CONACYT Award

  • International students
  • Mexico

If you’re a Mexican student joining a master’s degree, you could be eligible to apply for a 30% discount on your tuition fees with a CONACYT Award.

FIDERH Award

  • International students
  • Mexico

If you’re a Mexican student joining a master’s degree and you’re in receipt of a FIDERH graduate loan, you could benefit from a 20% discount on your tuition fees with a FIDERH Award.

Fulbright Scholarship

  • International students
  • United States

If you’re a USA student joining a master’s degree, you can apply to be considered for a tuition fee discount of £20,000 with a Fulright Scholarship. One Fulbright Scholarship for master’s study is available in each academic year.

FUNED Awards

  • International students
  • Mexico

If you’re a Mexican student joining a master’s degree and you’re in receipt of a FUNED loan, you can apply to be considered for a 20% tuition fee discount. A total of up to ten awards will be available to master’s and PhD students per academic year.

Graduate Association Hong Kong & Tung Postgraduate Scholarships

  • International students
  • China
  • Hong Kong

If you’re a master’s student from Hong Kong or the People’s Republic of China who can demonstrate academic excellence, you may be eligible to apply for a scholarship worth up to £10,000 in partnership with the Tung Foundation.

HRH Princess Sirindhorn University of Liverpool Scholarship (Thailand)

  • International students
  • Thailand

If you’re a student from Thailand joining a one-year master’s degree, you might be eligible to apply to have your tuition fees paid in full and receive help with living costs. One award is available and only students who are new to the University will be considered.

JuventudEsGto Scholarship

  • International students
  • Mexico

If you’re a resident of the state of Guanajuato in Mexico joining a master’s degree, you could be eligible for a 10% discount on your tuition fees with a JuventudEsGto Scholarship.

Marshall Scholarship

  • International students
  • United States

If you’re a USA student joining an eligible master’s with us, you could apply to be considered for a Marshall Scholarship. If your application is successful, your master’s tuition fees will be paid in full. One Marshall Scholarship for master’s study is available in each academic year.

Postgraduate Opportunity Bursary

  • Home students

If you’re a UK University of Liverpool graduate joining a master’s degree with us, you could be eligible to receive £3,000 off your tuition fees. You must have graduated in the last two years and received a widening access scholarship during your undergraduate studies.

The Aziz Foundation Scholarship

  • Home students

If you’re a British Muslim, active within a Muslim community and dedicated to bringing positive change to society, you could apply to potentially have the full cost of your master’s tuition fees covered by an Aziz Foundation Scholarship.

Turkish Ministry of Education Scholarship

  • International students
  • Turkey

If you’re a Turkish student joining a master’s degree, you could be eligible to apply for a 20% discount on your tuition fees with a Turkish Ministry of Education Scholarship.

Humanitarian Scholarships for Master’s Programmes

  • International students

Do you have recognised status as a refugee or person with humanitarian protection outside the UK? Or are you a Ukrainian who’s sought temporary protection in the EU? You could be eligible to apply for the full payment of your master’s fees and additional financial support.

University of Liverpool International College Excellence Scholarship

  • International students

Completed a Pre-Master’s at University of Liverpool International College (UoLIC)? We’re offering a £5,000 fee discount off the first year of master’s study to some of the highest achieving students joining one of our non-clinical master’s courses from UoLIC.

University of Liverpool International College Impact Progression Scholarships

  • International students

If you’re a University of Liverpool International College student awarded a Kaplan Impact Scholarship, we’ll also consider you for an Impact Progression Scholarship. If selected, you’ll receive a fee discount worth £3,000 off the first year of your master’s course.

Vice-Chancellor’s International Attainment Scholarship for Mainland China

  • International students
  • China

Are you a high-achieving graduate from the People’s Republic of China with a degree from a Chinese university? You could be eligible to apply for a £5,000 fee discount if you’re joining an eligible master’s course. Up to 15 eligible students will receive this scholarship.

Entry requirements

The qualifications and exam results you'll need to apply for this course.

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Your qualification Requirements

About our typical entry requirements

Postgraduate entry requirements

A first degree from an approved university or a UK 2:1 or International equivalent for students with Bachelor’s degrees in Marketing or with at least three marketing-focused modules.

Non-graduates with very extensive professional experience and/or other prior qualifications may also be considered.

International qualifications

If you hold a bachelor’s degree or equivalent, but don’t meet our entry requirements, a Pre-Master’s can help you gain a place. This specialist preparation course for postgraduate study is offered on campus at the University of Liverpool International College, in partnership with Kaplan International Pathways. Although there’s no direct Pre-Master’s route to this MSc, completing a Pre-Master’s pathway can guarantee you a place on many other postgraduate courses at The University of Liverpool.

English language requirements

You'll need to demonstrate competence in the use of English language, unless you’re from a majority English speaking country.

We accept a variety of international language tests and country-specific qualifications.

International applicants who do not meet the minimum required standard of English language can complete one of our Pre-Sessional English courses to achieve the required level.

English language qualification Requirements
IELTS 6.5 overall, with no component below 6.0
TOEFL iBT 88 overall, with minimum scores of listening 19, writing 19, reading 19 and speaking 20
Duolingo English Test 120 overall, with no component below 105
Pearson PTE Academic 61 overall, with no component below 59
LanguageCert Academic 70 overall, with no skill below 65
PSI Skills for English B2 Pass with Merit in all bands
INDIA Standard XII National Curriculum (CBSE/ISC) - 75% and above in English. Accepted State Boards - 80% and above in English.
WAEC C6 or above

PRE-SESSIONAL ENGLISH

Do you need to complete a Pre-Sessional English course to meet the English language requirements for this course?

The length of Pre-Sessional English course you’ll need to take depends on your current level of English language ability.

Find out the length of Pre-Sessional English course you may require for this degree.

Pre-sessional English

If you don’t meet our English language requirements, we can use your most recent IELTS score, or the equivalent score in selected other English language tests, to determine the length of Pre-Sessional English course you require.

Use the table below to check the course length you're likely to require for your current English language ability and see whether the course is available on campus or online.

Your most recent IELTS score Pre-Sessional English course length On campus or online
6.0 overall, with no component below 6.0 6 weeks On campus
6.0 overall, with no component below 5.5 10 weeks On campus and online options available
6.0 overall, with no more than one component below 5.5, and no component below 5.0 12 weeks On campus and online options available
5.5 overall, with no more than one component below 5.5, and no component below 5.0 20 weeks On campus
5.0 overall, with no more than one component below 5.0, and no component below 4.5 30 weeks On campus
4.5 overall, with no more than one component below 4.5, and no component below 4.0 40 weeks On campus

If you’ve completed an alternative English language test to IELTS, we may be able to use this to assess your English language ability and determine the Pre-Sessional English course length you require.

Please see our guide to Pre-Sessional English entry requirements for IELTS 6.5, with no component below 6.0, for further details.

About our entry requirements

Our entry requirements may change from time to time both according to national application trends and the availability of places at Liverpool for particular courses. We review our requirements before the start of the new application cycle each year and publish any changes on our website so that applicants are aware of our typical entry requirements before they submit their application.

We believe in treating applicants as individuals, and in making offers that are appropriate to their personal circumstances and background. Therefore the offer any individual applicant receives may differ slightly from the typical offer quoted on the website.

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Why Liverpool?

Liverpool bursts with diversity and creativity which makes it ideal for you to undertake your postgraduate studies and access various opportunities for you and your family.

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Accommodation

To fully immerse yourself in the university experience living in halls will keep you close to campus where you can always meet new people. Find your home away from home.

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Fees and Finance

Discover what expenses are covered by the cost of your tuition fees and other finance-related information you may need regarding your studies at Liverpool.

Changes to Advanced Marketing MSc

See what updates we've made to this course since it was published. We document changes to information such as course content, entry requirements and how you'll be taught.

23 March 2023: New postgraduate taught course pages

New course pages launched.