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Advanced Marketing

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What you'll need

If you studied any part of your degree in China, you’ll need to obtain a triage service number to submit with your application. There is a charge of £25 for this service.

You'll also need to submit:

  • School or college transcripts/certificates
  • University transcripts and certified translations if applicable
  • Degree certificates
  • Personal statement outlining your learning ambitions

Our application process

  • Sign into our online portal, Apply Yourself, and start your application
  • Submit your application
  • We'll email you to let you know we're processing your application
  • Track the progress of your application using the Postgraduate Application Tracker (we'll send you a link to the tracker)
  • We'll email you when a decision has been made
  • If you've been made an offer, you can then accept or decline it using the Postgraduate Application Tracker.

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Related courses

There are thirty-nine courses related to Advanced Marketing that you might be interested in.

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Master of Science

A Master of Science (MSc) is a master’s degree awarded for a postgraduate programme in the sciences.

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Course overview

Marketing is altering as technology becomes increasingly embedded in the flow of everyday consumption. Nevertheless, the human connection consumers wish to feel with brands can never be fully automated or outsourced. This makes marketing a wonderful choice for those seeking a career that hinges on the ability to generate empathetic and sustainable consumer solutions.

Introduction

The Advanced MSc Marketing programme has been carefully designed to provide you with a robust understanding of the commerciality and strategic underpinnings of this creative and fast-paced industry.

The programme will provide you with expert knowledge of the academic and practical aspects of this vibrant discipline. We aim to future-proof your learning and employability across fields such as marketing analytics, sustainability, social media marketing, entrepreneurship, consumer culture and design thinking.

In addition to the topics described, you will receive rigorous training in critical analysis, contemporary marketing theory and creative thinking.

You will have the opportunity to culminate this learning in your final dissertation at the end of the programme which may take the form of an academic piece of research of your choosing, or instead be more applied in scope as a lengthier piece of analytical writing connected with direct business outcomes.

The Management School has a range of additional funding opportunities for outstanding master’s students, including the 50% ULMS Excellence Scholarship. Eligibility and more information can be found on the School’s scholarship pages.

Accreditation

The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.

Accreditations in detail

Accreditations

The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.

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Advancement Scholarships

Join a Management School MSc or MBA and you could be eligible to receive a tuition fee discount of up to £5,000.

Check your eligibility

Course content

Discover what you'll learn, what you'll study, and how you'll be taught and assessed.

Studying this course part-time

International students may be able to study this course on a part-time basis but this is dependent on visa regulations. Please visit the Government website for more information about student visas.

If you're able to study part-time, you'll study the same modules as the full-time master's degree over a longer period, usually 24 months. You can make studying work for you by arranging your personal schedule around lectures and seminars which take place during the day. After you complete all the taught modules, you will complete your final dissertation or project and will celebrate your achievements at graduation the following term.

Studying part-time means you can study alongside work or any other life commitments. You will study the same modules as the full-time master's degree over a longer period, usually 24 months. You can make studying work for you by arranging your personal schedule around lectures and seminars which take place during the day. After you complete all the taught modules, you will complete your final dissertation or project and will celebrate your achievements at graduation the following term.

Semester one

The 12-month programme consists of eight compulsory modules followed by a dissertation carried out over the summer period upon completion of Semester two.

Compulsory modules

Design Thinking in Marketing (ULMS887)

Credits: 15 / Semester: semester 1

This module will provide students with an understanding of creative problem solving contextualised within marketing and society. Based on academic principles and practical applications, this module introduces students to the fundamental building blocks of design thinking that together form feedback ‘loops’ between a company or service provider and their customers. Students will be introduced to a mix of different research case studies, each with their own unique ‘wicked problems’. In reframing how students understand problems and solutions, the module will encourage students to create possible new directions and innovative ideas.

DIGITAL MARKETING (ULMS855)

Credits: 15 / Semester: semester 1

The module will develop critical understanding of the main digital marketing tools and enhanced awareness of the changing role of marketing communications in the interactive online marketplace. Students will develop skills in the design and creation of a digital marketing strategy embracing website analytics. Wide academic reading will illuminate and reinforce the theoretical underpinning of digital marketing communications, enabling the development of skills to interpret, analyse and draw critical conclusions from relevant academic journal articles.

Researching Markets and Consumers (ULMS889)

Credits: 15 / Semester: semester 1

This module will explore and critically evaluate a range of different ways of researching markets and consumers. Students will examine how new methods have emerged from cultural, social and technological developments in the global marketplace (for example the need for diversity and inclusion, the unfolding climate crisis and the increasing technological mediation of everyday life). Examples of the application of each method in practice will be drawn from both academic and industry contexts. The emphasis will be on understanding the challenges emerging from contemporary developments in the marketplace and being able to choose and apply relevant and appropriate methods of marketing and consumer research to solve them.

Responsible Marketing (ULMS888)

Credits: 15 / Semester: semester 1

We are living in a time where practicing marketing in a sustainable and ethical manner is vital. It is also incumbent on a management school to equip its graduates with the knowledge to engage in responsible marketing. This module considers the nature of the relationship between marketing and society. Responsible Marketing combines theoretical reflection and practical discussion on key ethical issues relating to marketing’s role and relationship with society. Students will acquire a critical understanding of marketers’ responsibilities and impact on society by exploring a range of prevailing issues and criticisms facing marketing. The module will equip students with both theoretical and practical skills that will encourage them not just to identify these criticisms, but also the drive and ability to seek solutions to the ethical and sustainable issues they will face as marketers.

Programme details and modules listed are illustrative only and subject to change.

Our curriculum

The Liverpool Curriculum framework sets out our distinctive approach to education. Our teaching staff support our students to develop academic knowledge, skills, and understanding alongside our graduate attributes:

  • Digital fluency
  • Confidence
  • Global citizenship

Our curriculum is characterised by the three Liverpool Hallmarks:

  • Research-connected teaching
  • Active learning
  • Authentic assessment

All this is underpinned by our core value of inclusivity and commitment to providing a curriculum that is accessible to all students.

Your experience

This programme is delivered by the triple-accredited University of Liverpool Management School.

The School has a thriving international master’s community with a comprehensive, interdisciplinary programme of social and extra-curricular events and dedicated careers and employability support.

Virtual tour

Supporting your learning

From arrival to alumni, we’re with you all the way:

What students say...

The best thing about my programme is that it not only provides a comprehensive education in marketing but also strongly emphasises sustainability, inclusivity, and innovation... Additionally, the programme aims to equip me with critical analysis, creative thinking, and contemporary marketing theory skills, which will help me become a better leader in the industry.

, MSc Advanced Marketing

Careers and employability

The Management School’s master’s programmes have been designed from the ground up to prepare you for success in your chosen career. We have close ties with local, national and international organisations and constantly review the content of our programmes to meet the demands of top graduate employers.

Career planning

Three career coaches standing outside the Careers Studio

Our campus Career Studio is a space for students and graduates to drop into and talk to a career coach. Career coaches are highly trained to help no matter what stage you are at in your career planning. You can access support to find and apply for full-time and part-time roles, placements, internships and graduate schemes. You will also find the help you need if you have a start-up idea or want to create a business plan. You can explore the world of work, prepare for job interviews, and access careers events and workshops. The Career Studio is open Monday to Friday from 10am-5pm, simply drop in at a time that works for you.

From education to employment

Two graduates in postgraduate robes.

We develop our programmes with employers in mind. You will be supported to enhance your long-term employment prospects as you learn. We do this by exposing you to professionals, a variety of sectors and supporting you to work collaboratively with others to develop transferable skills. You are equipped with a clearer view of what to focus on in your area of interest, and to reflect on your studies. Our digital employability tools give you a tech-enhanced curriculum experience and make it easy for you to prepare for the world of work. You can use tools like the Handshake platform to connect with employers and message the Career Studio 24/7.

Networking events

Postgraduate students hold a discussion while sat round a table in in the Liverpool Guild of Students.

You can start building good professional networks by attending events and employability activities. Our events are designed to develop your skills and expose you to many different employers, as well as to help you make contacts in your field. We help you improve your confidence when speaking to employers and give you access to unique opportunities. Our networking events also boost your understanding of the competencies and skills that employers are looking for in their recruitment process, giving you a competitive edge.

Your future

You will have access to a specialist, in-house postgraduate careers team and have access to one-to-one careers guidance, workshops, seminars, and employability initiatives.

Upon completing this programme, you could apply for a wide range of marketing, management, and leadership positions in the private, public, and not-for-profit sectors in roles such as:

  • Advertising Account Executive
  • Digital Marketer
  • Marketing Executive
  • SEO specialist
  • Social Media Manager

This will be enhanced by access to guest speakers from marketing practice embedded within modules, and additional training in high-level software, such as the Adobe Creative Cloud suite.

Fees and funding

Your tuition fees, funding your studies, and other costs to consider.

Tuition fees

UK fees (applies to Channel Islands, Isle of Man and Republic of Ireland)
Full-time place, per year £13,750
Part-time place, per year £6,875
International fees
Full-time place, per year £28,000
Part-time place, per year £14,000
Fees stated are for the 2024-25 academic year.

Tuition fees cover the cost of your teaching and assessment, operating facilities such as libraries, IT equipment, and access to academic and personal support.

If you're a UK national, or have settled status in the UK, you may be eligible to apply for a Postgraduate Loan worth up to £12,167 to help with course fees and living costs. Learn more about paying for your studies..

Additional costs

We understand that budgeting for your time at university is important, and we want to make sure you understand any course-related costs that are not covered by your tuition fee. This could include buying a laptop, books, or stationery.

Find out more about the additional study costs that may apply to this course.

Additional study costs

We understand that budgeting for your time at university is important, and we want to make sure you understand any course-related costs that are not covered by your tuition fee. This could include buying a laptop, books, or stationery.

Find out more about additional study costs.

Scholarships and bursaries

We offer a range of scholarships and bursaries that could help pay your tuition and living expenses.


Postgraduate Global Advancement Scholarship

  • International students

If you’re a new international student starting this course with us from September 2024, you could be eligible to receive a discount of up to £5,000 off your tuition fees.

This includes £2,500 if you have a first-class degree, or equivalent qualification, and £2,500 if you’re from a Commonwealth country.

Graduate Loyalty Advancement Scholarship

  • Home and international students
  • University of Liverpool current students and alumni only

Completed your undergraduate degree, or studied as an undergraduate exchange student, at the University of Liverpool?

You could get a loyalty discount of up to £2,500 off the tuition fees for this course from September 2024 entry.

  • £1,500 tuition fee discount for eligible UK University of Liverpool graduates
  • £2,500 tuition fee discount for eligible international University of Liverpool graduates.

ULMS Excellence Scholarship

  • Home and international students

The ULMS Excellence Scholarship will be awarded to eligible UK, Republic of Ireland and international applicants joining one of the Management School’s MSc programmes in academic year 2024/25 and studying on campus.

You’ll be considered for this award based on your academic excellence, CV and personal statement.

You’ll need to have, or be on track to obtain, a first class degree, or equivalent, with no marks below a 2:1 (60%) or equivalent in modules relevant to your chosen postgraduate programme.

Relevant work experience (paid, internship, shadowing or voluntary positions) would be advantageous, as would previously studying at a highly-ranked university.

ULMS Attainment Award

  • Home students

The ULMS Attainment Award is available to eligible UK and Republic of Ireland applicants joining one of the Management School’s MSc programmes in academic year 2024/25 and studying on campus.

You’ll need to have a first class degree, or equivalent.

Please note, this award can be combined with any Management School award or central University of Liverpool funding that you’re eligible to receive, up to a maximum of a 50% fee discount.

ULMS Progress to Postgraduate Award

  • Home and international students
  • University of Liverpool current students only

The ULMS Progress to Postgraduate Award is available to all current University of Liverpool undergraduate students, from any discipline, who want to progress onto one of the Management School’s MSc programmes beginning in September 2024.

UK, Republic of Ireland and international students are eligible. You can be intending to study full-time or part-time.

Please note, this award can be combined with any Management School award or central University of Liverpool funding that you’re eligible to receive. This includes the Graduate Loyalty Advancement Scholarship, up to a maximum tuition fee discount of 50%.

ANID Chile Scholarship

  • International students
  • Chile

Postgraduate taught and research students from Chile are eligible for this scholarship.

Chevening Scholarships

  • International students

The University, in partnership with Chevening, is delighted to offer this generous scholarship to students who are studying a master’s programme and who have future leadership potential. Please note that there is a fee cap applied to MBA programmes that requires applicants to cover any additional tuition costs over £18,000. You will still receive all additional allowances.

CONACYT Award

  • International students
  • Mexico

The University of Liverpool has an agreement with CONACYT to support postgraduate taught and research students from Mexico.

FIDERH Award

  • International students
  • Mexico

20% reduction in tuition fees for postgraduate taught and research programmes. Must be Mexico national.

Fulbright Scholarship

  • International students
  • University of Liverpool alumni only
  • United States

One scholarship is available for a master’s student from the US and another is available for a postgraduate research student to undertake a three to six month research stay from the US

FUNED Awards

  • International students
  • Mexico

Up to ten awards are available for Masters or Research students from Mexico in receipt of FUNED loans. The award gives students a 20% reduction in fees for all applications received.

Graduate Association Hong Kong & Tung Postgraduate Scholarships

  • International students
  • China
  • Hong Kong

The University is able to offer competitive scholarships for both postgraduate taught master’s and research programmes.

HRM Princess Sirindhorn University of Liverpool Scholarship (Thailand)

  • International students
  • Thailand

The University is able to offer one award to a new postgraduate taught master’s student from Thailand.

The scholarship is open to all subjects offered as a one-year taught master’s programme.  However, priority will be given to those students who wish to study in a subject area associated with HRH Princess Sirindhorn such as science, IT, medicine, the arts, geography, history and languages.

JuventudEsGto Scholarship

  • International students
  • Mexico

Residents of State of Guanajuato, Mexico, wishing to study at postgraduate taught and research levels are eligible for this scholarship.

Marshall Scholarship

  • International students
  • University of Liverpool alumni only
  • United States

One scholarship is available for a master’s student from the US to cover the cost of tuition fees. Another, to the value of £20,000, is available for Doctoral study visit: https://www.marshallscholarship.org/

Turkish Ministry of Education Scholarship

  • International students
  • Turkey

Postgraduate taught and research students from Turkey are eligible for this scholarship, see the Turkish Ministry of Education website https://meb.gov.tr/ for more information.

University of Liverpool Humanitarian Scholarships for Master’s Programmes

  • International students

The three awards available cover full tuition fees, visas and support for accommodation and living expenses.

This scholarship is open to support people who have recognised status as either refugees or are under humanitarian protection under the 1951 Refugee Convention. This status must be held outside of the UK.

The scholarship is open for all postgraduate-taught programmes, excluding medicine, dentistry, veterinary and nursing.

University of Liverpool International College Excellence Scholarship

  • International students

The University of Liverpool will award five University of Liverpool International College students, who achieve the highest academic excellence (minimum 75%) in their UoLIC Pre-Master’s programme, the prestigious UoLIC Excellence scholarship.

University of Liverpool International College Impact Progression Scholarships

  • International students

University of Liverpool International College recipients of the Kaplan awards will receive the £3,000 Progression Impact Scholarship, deducted from first-year tuition fees, on successful progression to their UoL degree programme.

To be eligible for our Impact Progression Scholarships, students must apply for one of the Kaplan Impact Scholarships demonstrating their commitment to making an impact across issues of importance to the University and Kaplan. Themes include:

Sustainability
Women in STEM
Community
Career Focus (Employability)

Vice-Chancellor’s International Attainment Scholarship for China

  • International students
  • China

Details are:
1 (one) Full scholarship
2 (two) £10,000 scholarships
5 (five) £5,000 scholarships
10 (ten) £1,000 scholarships
All scholarships will be awarded after the formal registration at the University and will take the form of a fee waiver.

Please note: This scholarship cannot be combined with any other scholarships or bursaries provided by the University.

Entry requirements

The qualifications and exam results you'll need to apply for this course.

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Your qualification Requirements

About our typical entry requirements

Postgraduate entry requirements

A first degree from an approved university or a UK 2:1 or International equivalent for students with Bachelor’s degrees in Marketing or with at least three marketing-focused modules.

Non-graduates with very extensive professional experience and/or other prior qualifications may also be considered.

International qualifications

If you hold a bachelor’s degree or equivalent, but don’t meet our entry requirements, a Pre-Master’s can help you gain a place. This specialist preparation course for postgraduate study is offered on campus at the University of Liverpool International College, in partnership with Kaplan International Pathways. Although there’s no direct Pre-Master’s route to this MSc, completing a Pre-Master’s pathway can guarantee you a place on many other postgraduate courses at The University of Liverpool.

English language requirements

You'll need to demonstrate competence in the use of English language. International applicants who do not meet the minimum required standard of English language can complete one of our Pre-Sessional English courses to achieve the required level.

English language qualification Requirements
GCSE Grade C
IELTS D
View our IELTS academic requirements key.
International Baccalaureate

Standard Level (Grade 5)

INDIA Standard XII National Curriculum (CBSE/ISC) - 75% and above in English. Accepted State Boards - 80% and above in English.
WAEC C6
Hong Kong use of English AS level C
Cambridge Proficiency C

About our entry requirements

Our entry requirements may change from time to time both according to national application trends and the availability of places at Liverpool for particular courses. We review our requirements before the start of the new application cycle each year and publish any changes on our website so that applicants are aware of our typical entry requirements before they submit their application.

We believe in treating applicants as individuals, and in making offers that are appropriate to their personal circumstances and background. Therefore the offer any individual applicant receives may differ slightly from the typical offer quoted on the website.

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Discover more about the city and University.

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Why Liverpool?

Liverpool bursts with diversity and creativity which makes it ideal for you to undertake your postgraduate studies and access various opportunities for you and your family.

Accommodation Postgraduate students walking through the campus.

Accommodation

To fully immerse yourself in the university experience living in halls will keep you close to campus where you can always meet new people. Find your home away from home.

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Fees and Finance

Discover what expenses are covered by the cost of your tuition fees and other finance-related information you may need regarding your studies at Liverpool.

Changes to Advanced Marketing MSc

See what updates we've made to this course since it was published. We document changes to information such as course content, entry requirements and how you'll be taught.

23 March 2023: New postgraduate taught course pages

New course pages launched.