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Marketing

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What you'll need

If you studied any part of your degree in China, you’ll need to obtain a triage service number to submit with your application. There is a charge of £25 for this service.

You'll also need to submit:

  • School or college transcripts/certificates
  • University transcripts and certified translations if applicable
  • Degree certificates
  • Personal statement outlining your learning ambitions

Our application process

  • Sign into our online portal, Apply Yourself, and start your application
  • Submit your application
  • We'll email you to let you know we're processing your application
  • Track the progress of your application using the Postgraduate Application Tracker (we'll send you a link to the tracker)
  • We'll email you when a decision has been made
  • If you've been made an offer, you can then accept or decline it using the Postgraduate Application Tracker.

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Related courses

There are thirty-nine courses related to Marketing that you might be interested in.

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Master of Science

A Master of Science (MSc) is a master’s degree awarded for a postgraduate programme in the sciences.

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Course overview

Professionally accredited by the Chartered Institute of Marketing, this programme is ideal for developing a career as a marketing practitioner or in related professions.

Introduction

Who is this course for?

The MSc Marketing is suitable for graduates of any discipline and assumes no prior knowledge of marketing, and is therefore less suitable for applicants with a first degree in marketing who may wish to consider the MSc Advanced Marketing instead.

Accreditation

The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.

Accreditations in detail

Accreditations

The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.

MORE POSTGRADUATE EVENTS

We’d love to meet you at an upcoming event

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Advancement Scholarships

Join a Management School MSc or MBA and you could be eligible to receive a tuition fee discount of up to £5,000.

Check your eligibility

Course content

Discover what you'll learn, what you'll study, and how you'll be taught and assessed.

Studying this course part-time

International students may be able to study this course on a part-time basis but this is dependent on visa regulations. Please visit the Government website for more information about student visas.

If you're able to study part-time, you'll study the same modules as the full-time master's degree over a longer period, usually 24 months. You can make studying work for you by arranging your personal schedule around lectures and seminars which take place during the day. After you complete all the taught modules, you will complete your final dissertation or project and will celebrate your achievements at graduation the following term.

Studying part-time means you can study alongside work or any other life commitments. You will study the same modules as the full-time master's degree over a longer period, usually 24 months. You can make studying work for you by arranging your personal schedule around lectures and seminars which take place during the day. After you complete all the taught modules, you will complete your final dissertation or project and will celebrate your achievements at graduation the following term.

Semester one

The 12-month programme consists of eight compulsory modules followed by a research project (Strategic Business Analysis) or dissertation carried out over the summer period upon completion of Semester two.

Compulsory modules

CONSUMER BEHAVIOUR (ULMS795)

Credits: 15 / Semester: semester 1

Understanding how ‘customers and consumers really behave’ has been highlighted as one of the fundamental issues, which serve to establish the identity of the field of marketing, distinguish it from other fields and disciplines and compel further research inquiry. This module has been designed to equip students with the knowledge and skills to explore this question. It is delivered through a series of lectures and seminars and assessed via both coursework and end of module examination.

MARKETING MANAGEMENT (ULMS766)

Credits: 15 / Semester: semester 1

The overall aim of this module is to provide students with an understanding of marketing in terms of academic principles and practical applications. Academically, students will learn about both the foundations of marketing management but also current debates within the field. Practically, students will learn about marketing management tools such as the extended marketing mix, segmentation, positioning and targeting and how these might be applied using case studies.

DIGITAL MARKETING (ULMS855)

Credits: 15 / Semester: semester 1

The module will develop critical understanding of the main digital marketing tools and enhanced awareness of the changing role of marketing communications in the interactive online marketplace. Students will develop skills in the design and creation of a digital marketing strategy embracing website analytics. Wide academic reading will illuminate and reinforce the theoretical underpinning of digital marketing communications, enabling the development of skills to interpret, analyse and draw critical conclusions from relevant academic journal articles.

SERVICES MARKETING (ULMS803)

Credits: 15 / Semester: semester 1

Services Marketing will introduce students to the current thinking and debate on the service dominant logic of marketing and provide an opportunity to develop the consumer perspective on service experiences and identify how sensory perception influences cognitive and affective responses to a service environment. In undertaking this module, students will be able to engage meaningfully in the goods-dominant versus service-dominant logic of marketing debates; understand how consumers use and integrate their resources in the digital age; incorporate experiential elements in service design and have up to date knowledge of consumer perceptions of service quality. Students will consider how services differ internationally and globally how services are treated. 

Programme details and modules listed are illustrative only and subject to change.

Our curriculum

The Liverpool Curriculum framework sets out our distinctive approach to education. Our teaching staff support our students to develop academic knowledge, skills, and understanding alongside our graduate attributes:

  • Digital fluency
  • Confidence
  • Global citizenship

Our curriculum is characterised by the three Liverpool Hallmarks:

  • Research-connected teaching
  • Active learning
  • Authentic assessment

All this is underpinned by our core value of inclusivity and commitment to providing a curriculum that is accessible to all students.

Your experience

This programme is delivered by the triple-accredited University of Liverpool Management School.

The School has a thriving international master’s community with a comprehensive, interdisciplinary programme of social and extra-curricular events and dedicated careers and employability support.

Virtual tour

Supporting your learning

From arrival to alumni, we’re with you all the way:

Careers and employability

Programme graduates should have enhanced access to a wide range of marketing positions within both private and public sector organisations. The content and delivery of the programme will also equip them to be intelligent consumers of marketing information should they take up more general management positions.

Career planning

Three career coaches standing outside the Careers Studio

Our campus Career Studio is a space for students and graduates to drop into and talk to a career coach. Career coaches are highly trained to help no matter what stage you are at in your career planning. You can access support to find and apply for full-time and part-time roles, placements, internships and graduate schemes. You will also find the help you need if you have a start-up idea or want to create a business plan. You can explore the world of work, prepare for job interviews, and access careers events and workshops. The Career Studio is open Monday to Friday from 10am-5pm, simply drop in at a time that works for you.

From education to employment

Two graduates in postgraduate robes.

We develop our programmes with employers in mind. You will be supported to enhance your long-term employment prospects as you learn. We do this by exposing you to professionals, a variety of sectors and supporting you to work collaboratively with others to develop transferable skills. You are equipped with a clearer view of what to focus on in your area of interest, and to reflect on your studies. Our digital employability tools give you a tech-enhanced curriculum experience and make it easy for you to prepare for the world of work. You can use tools like the Handshake platform to connect with employers and message the Career Studio 24/7.

Networking events

Postgraduate students hold a discussion while sat round a table in in the Liverpool Guild of Students.

You can start building good professional networks by attending events and employability activities. Our events are designed to develop your skills and expose you to many different employers, as well as to help you make contacts in your field. We help you improve your confidence when speaking to employers and give you access to unique opportunities. Our networking events also boost your understanding of the competencies and skills that employers are looking for in their recruitment process, giving you a competitive edge.

Your future

You will have access to a specialist, in-house postgraduate careers team and have access to one-to-one careers guidance, workshops, seminars, and employability initiatives.

Graduates from our MSc Marketing course have secured jobs with companies such as:

  • Deloitte
  • Lush Ltd
  • Shanghai Pudong Development Bank
  • Marketing Edinburgh

In roles such as:

  • Marketing Executive
  • Business Development and Marketing Representative
  • Social media and events coordinator
  • Marketing Assistant
  • Sales and Marketing Executive

Fees and funding

Your tuition fees, funding your studies, and other costs to consider.

Tuition fees

UK fees (applies to Channel Islands, Isle of Man and Republic of Ireland)
Full-time place, per year £13,750
Part-time place, per year £6,875
International fees
Full-time place, per year £28,000
Part-time place, per year £14,000
Fees stated are for the 2024-25 academic year.

Tuition fees cover the cost of your teaching and assessment, operating facilities such as libraries, IT equipment, and access to academic and personal support.

If you're a UK national, or have settled status in the UK, you may be eligible to apply for a Postgraduate Loan worth up to £12,167 to help with course fees and living costs. Learn more about paying for your studies..

Additional costs

We understand that budgeting for your time at university is important, and we want to make sure you understand any course-related costs that are not covered by your tuition fee. This could include buying a laptop, books, or stationery.

Find out more about the additional study costs that may apply to this course.

Additional study costs

We understand that budgeting for your time at university is important, and we want to make sure you understand any course-related costs that are not covered by your tuition fee. This could include buying a laptop, books, or stationery.

Find out more about additional study costs.

Scholarships and bursaries

We offer a range of scholarships and bursaries that could help pay your tuition and living expenses.


Postgraduate Global Advancement Scholarship

  • International students

If you’re a new international student starting this course with us from September 2024, you could be eligible to receive a discount of up to £5,000 off your tuition fees.

This includes £2,500 if you have a first-class degree, or equivalent qualification, and £2,500 if you’re from a Commonwealth country.

Graduate Loyalty Advancement Scholarship

  • Home and international students
  • University of Liverpool current students and alumni only

Completed your undergraduate degree, or studied as an undergraduate exchange student, at the University of Liverpool?

You could get a loyalty discount of up to £2,500 off the tuition fees for this course from September 2024 entry.

  • £1,500 tuition fee discount for eligible UK University of Liverpool graduates
  • £2,500 tuition fee discount for eligible international University of Liverpool graduates.

ULMS Excellence Scholarship

  • Home and international students

The ULMS Excellence Scholarship will be awarded to eligible UK, Republic of Ireland and international applicants joining one of the Management School’s MSc programmes in academic year 2024/25 and studying on campus.

You’ll be considered for this award based on your academic excellence, CV and personal statement.

You’ll need to have, or be on track to obtain, a first class degree, or equivalent, with no marks below a 2:1 (60%) or equivalent in modules relevant to your chosen postgraduate programme.

Relevant work experience (paid, internship, shadowing or voluntary positions) would be advantageous, as would previously studying at a highly-ranked university.

ULMS Attainment Award

  • Home students

The ULMS Attainment Award is available to eligible UK and Republic of Ireland applicants joining one of the Management School’s MSc programmes in academic year 2024/25 and studying on campus.

You’ll need to have a first class degree, or equivalent.

Please note, this award can be combined with any Management School award or central University of Liverpool funding that you’re eligible to receive, up to a maximum of a 50% fee discount.

ULMS Progress to Postgraduate Award

  • Home and international students
  • University of Liverpool current students only

The ULMS Progress to Postgraduate Award is available to all current University of Liverpool undergraduate students, from any discipline, who want to progress onto one of the Management School’s MSc programmes beginning in September 2024.

UK, Republic of Ireland and international students are eligible. You can be intending to study full-time or part-time.

Please note, this award can be combined with any Management School award or central University of Liverpool funding that you’re eligible to receive. This includes the Graduate Loyalty Advancement Scholarship, up to a maximum tuition fee discount of 50%.

ANID Chile Scholarship

  • International students
  • Chile

Postgraduate taught and research students from Chile are eligible for this scholarship.

Chevening Scholarships

  • International students

The University, in partnership with Chevening, is delighted to offer this generous scholarship to students who are studying a master’s programme and who have future leadership potential. Please note that there is a fee cap applied to MBA programmes that requires applicants to cover any additional tuition costs over £18,000. You will still receive all additional allowances.

CONACYT Award

  • International students
  • Mexico

The University of Liverpool has an agreement with CONACYT to support postgraduate taught and research students from Mexico.

FIDERH Award

  • International students
  • Mexico

20% reduction in tuition fees for postgraduate taught and research programmes. Must be Mexico national.

Fulbright Scholarship

  • International students
  • University of Liverpool alumni only
  • United States

One scholarship is available for a master’s student from the US and another is available for a postgraduate research student to undertake a three to six month research stay from the US

FUNED Awards

  • International students
  • Mexico

Up to ten awards are available for Masters or Research students from Mexico in receipt of FUNED loans. The award gives students a 20% reduction in fees for all applications received.

Graduate Association Hong Kong & Tung Postgraduate Scholarships

  • International students
  • China
  • Hong Kong

The University is able to offer competitive scholarships for both postgraduate taught master’s and research programmes.

HRM Princess Sirindhorn University of Liverpool Scholarship (Thailand)

  • International students
  • Thailand

The University is able to offer one award to a new postgraduate taught master’s student from Thailand.

The scholarship is open to all subjects offered as a one-year taught master’s programme.  However, priority will be given to those students who wish to study in a subject area associated with HRH Princess Sirindhorn such as science, IT, medicine, the arts, geography, history and languages.

JuventudEsGto Scholarship

  • International students
  • Mexico

Residents of State of Guanajuato, Mexico, wishing to study at postgraduate taught and research levels are eligible for this scholarship.

Marshall Scholarship

  • International students
  • University of Liverpool alumni only
  • United States

One scholarship is available for a master’s student from the US to cover the cost of tuition fees. Another, to the value of £20,000, is available for Doctoral study visit: https://www.marshallscholarship.org/

Turkish Ministry of Education Scholarship

  • International students
  • Turkey

Postgraduate taught and research students from Turkey are eligible for this scholarship, see the Turkish Ministry of Education website https://meb.gov.tr/ for more information.

University of Liverpool Humanitarian Scholarships for Master’s Programmes

  • International students

The three awards available cover full tuition fees, visas and support for accommodation and living expenses.

This scholarship is open to support people who have recognised status as either refugees or are under humanitarian protection under the 1951 Refugee Convention. This status must be held outside of the UK.

The scholarship is open for all postgraduate-taught programmes, excluding medicine, dentistry, veterinary and nursing.

University of Liverpool International College Excellence Scholarship

  • International students

The University of Liverpool will award five University of Liverpool International College students, who achieve the highest academic excellence (minimum 75%) in their UoLIC Pre-Master’s programme, the prestigious UoLIC Excellence scholarship.

University of Liverpool International College Impact Progression Scholarships

  • International students

University of Liverpool International College recipients of the Kaplan awards will receive the £3,000 Progression Impact Scholarship, deducted from first-year tuition fees, on successful progression to their UoL degree programme.

To be eligible for our Impact Progression Scholarships, students must apply for one of the Kaplan Impact Scholarships demonstrating their commitment to making an impact across issues of importance to the University and Kaplan. Themes include:

Sustainability
Women in STEM
Community
Career Focus (Employability)

Vice-Chancellor’s International Attainment Scholarship for China

  • International students
  • China

Details are:
1 (one) Full scholarship
2 (two) £10,000 scholarships
5 (five) £5,000 scholarships
10 (ten) £1,000 scholarships
All scholarships will be awarded after the formal registration at the University and will take the form of a fee waiver.

Please note: This scholarship cannot be combined with any other scholarships or bursaries provided by the University.

Entry requirements

The qualifications and exam results you'll need to apply for this course.

We've set the country or region your qualifications are from as United Kingdom. Change it here

Your qualification Requirements

About our typical entry requirements

Postgraduate entry requirements

Normally a university degree with a minimum of 2:1 standard from a UK university in any discipline (excluding Marketing), or an equivalent academic qualification from a similar non-UK institution is required.

International qualifications

If you hold a bachelor’s degree or equivalent, but don’t meet our entry requirements, you could be eligible for a Pre-Master’s course. This is offered on campus at the University of Liverpool International College, in partnership with Kaplan International Pathways. It’s a specialist preparation course for postgraduate study, and when you pass the Pre-Master’s at the required level with good attendance, you’re guaranteed entry to a University of Liverpool master’s degree.

English language requirements

You'll need to demonstrate competence in the use of English language. International applicants who do not meet the minimum required standard of English language can complete one of our Pre-Sessional English courses to achieve the required level.

English language qualification Requirements
GCSE Grade C
IELTS D
View our IELTS academic requirements key.
International Baccalaureate

Standard Level (Grade 5)

INDIA Standard XII National Curriculum (CBSE/ISC) - 75% and above in English. Accepted State Boards - 80% and above in English.
WAEC C6
Hong Kong use of English AS level C
Cambridge Proficiency C

About our entry requirements

Our entry requirements may change from time to time both according to national application trends and the availability of places at Liverpool for particular courses. We review our requirements before the start of the new application cycle each year and publish any changes on our website so that applicants are aware of our typical entry requirements before they submit their application.

We believe in treating applicants as individuals, and in making offers that are appropriate to their personal circumstances and background. Therefore the offer any individual applicant receives may differ slightly from the typical offer quoted on the website.

More about life in Liverpool

Discover more about the city and University.

Why study at Liverpool? Victoria Gallery & Museum

Why Liverpool?

Liverpool bursts with diversity and creativity which makes it ideal for you to undertake your postgraduate studies and access various opportunities for you and your family.

Accommodation Postgraduate students walking through the campus.

Accommodation

To fully immerse yourself in the university experience living in halls will keep you close to campus where you can always meet new people. Find your home away from home.

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Fees and Finance

Discover what expenses are covered by the cost of your tuition fees and other finance-related information you may need regarding your studies at Liverpool.

Changes to Marketing MSc

See what updates we've made to this course since it was published. We document changes to information such as course content, entry requirements and how you'll be taught.

23 March 2023: New postgraduate taught course pages

New course pages launched.