Photo of Professor Sue Bridgewater

Professor Sue Bridgewater BA (Hons); MBA; PhD

Chair in Marketing and Sports Business, Director of Executive Education, Director of Centre for Sports Business Marketing (ULMS)


Personal Statement

Chair in Marketing and Sports Business, Director of Executive Education and Director of the Centre for Sports Business at University of Liverpool Management School.

Sue joined University of Liverpool Management School from Warwick Business School. Her early career was in brand management and new products with Forbo and Unilever. She completed her MBA and PhD at Warwick Business School, teaching and researching in the areas of marketing strategy, international marketing and international business. Associate Fellow at Warwick Business School. Co-Director of the Centre for Sports Business.

She directs Executive Education at ULMS and has designed, directed and taught on executive education courses for a range of blue chip clients including HSBC, IBM, Ford, Philips, Nestlé, Prudential, Diageo, KPMG, the League Managers Association, Team England Cricket and UEFA.

In addition to her academic role, Sue holds a number of roles in the practice of football and sport. She is Director of networking group Women in Football, which champions equality of opportunity for women in sport and football, a member of UEFA's Research Grants and Awards panel and also subject matter expert for their new module on Women's Football. She has a long-standing association with the League Managers Association and has directed their Diploma course for Football Managers for twenty years.