Photo of Prof Sue Bridgewater

Prof Sue Bridgewater BA (Hons); MBA; PhD

Director of Executive Education and Director of the Centre for Sports Business Marketing (ULMS)

About

Personal Statement

Sue is Professor of Sports Business and Marketing, Director of Executive Education and Director of the Centre for Sports Business at University of Liverpool Management School.

Sue joined University of Liverpool Management School in 2013 after a lengthy period at Warwick Business School where she held a number of academic management roles including Director of Distance Learning MBA, Director of MSc Marketing and Strategy, Director of Undergraduate Management Degree, Widening Participation Officer and Senior Tutor. Sue's early career was in brand management and new products with Forbo and Unilever. She completed her MBA and PhD at Warwick Business School, teaching and researching in the areas of marketing strategy, international marketing and international business. Sue is an Associate Fellow at Warwick Business School.

Sue has designed, directed and taught on executive education courses for a range of blue chip clients including HSBC, IBM, Ford, Philips, Nestlé, Prudential, Diageo, TeachFirst, Ranks Hovis McDougall, Corus, KPMG. Since 2001, she has also developed and directed leadership and other executive education courses in sport and football, for clients including the League Managers Association, for whom she developed and runs a leadership and management course for football managers. Having graduated over 200 current and prospective professional football managers, her past students include Mark Hughes, Chris Hughton, Sean Dyche, Ole Gunnar Solksjaer and Les Ferdinand.

In addition to her academic role, Sue holds a number of roles in the practice of football and sport. She is Head of Learning for the League Managers Association (LMA), Director of networking group Women in Football, which champions equality of opportunity for women in sport and football, she is a member of UEFA's Research Grants and Awards panel and also subject matter expert for their new module on Women's Football and is a Visiting Fellow at World Academy of Sport.

Since joining Liverpool University Management School, Sue has taught modules on the Football Industries MBA including Becoming a Football Executive, Sports Marketing and Sponsorship and Sports Operations; has taught Media, Marketing and Sponsorship on the Thoroughbred Horseracing Industries MBA and has contributed to a range of modules on MSc Sports Business.