Research outputs
2016
Football management
Bridgewater, S. (2016). Football management. doi:10.1007/978-0-230-28137-0
2014
Chapter 8: Sponsorship and football
Bridgewater, S. (2014). Chapter 8: Sponsorship and football. In Handbook on the Economics of Professional Football (pp. 117-129). Edward Elgar Publishing. doi:10.4337/9781781003176.00014
Football Brands
Bridgewater, S. (2014). Football Brands. In The Brand Challenge Adapting Branding to Sectorial Imperatives. Kogan Page Limited.
Sponsorship and football
Bridgewater, S. (2014). Sponsorship and football. In HANDBOOK ON THE ECONOMICS OF PROFESSIONAL FOOTBALL (pp. 117-129). Retrieved from https://www.webofscience.com/
2013
International Relations and Sport
Levermore, R., & Beacom, A. (2014). International Relations and Sport. In Social Sciences in Sport (pp. 219-246). Bloomsbury Academic. doi:10.5040/9781492595885.ch-010
2012
Innovation in Marketing
Doyle, P., & Bridgewater, S. (2012). Innovation in marketing. doi:10.4324/9780080508788
2011
Substitution and complementarity between managers and subordinates: Evidence from British football
Bridgewater, S., Kahn, L. M., & Goodall, A. H. (2011). Substitution and complementarity between managers and subordinates: Evidence from British football. LABOUR ECONOMICS, 18(3), 275-286. doi:10.1016/j.labeco.2010.10.001
2010
Football brands
Bridgewater, S. (2010). Football brands. doi:10.1057/9780230281363
2006
An analysis of football management trends 1992–2005 in all four divisions
Bridgewater, S. (2006). An analysis of football management trends 1992–2005 in all four divisions: Analysis of Football Management Trends conducted for the League Managers Association.
2004
Internet and exporting: determinants of success in virtual export channels
Morgan-Thomas, A., & Bridgewater, S. (2004). Internet and exporting: determinants of success in virtual export channels. INTERNATIONAL MARKETING REVIEW, 21(4-5), 393-408. doi:10.1108/02651330410547108
The Internationalization Process and the Role of Learning in Small Service Firms
Bridgewater, S., Sullivan-Taylor, B., & Johnston, R. (2004). The Internationalization Process and the Role of Learning in Small Service Firms. In T. Buck, F. McDonald, M. Mayer, & M. Geppert (Eds.), The Process of Internationalization Strategic, Cultural, and Policy Perspectives. Palgrave MacMillan.
Winners and Losers in the Internet Game
Bridgewater, S., Morgan-Thomas, A., & Geppert, M. (2004). Winners and Losers in the Internet Game. In T. Buck, F. McDonald, & M. Mayer (Eds.), The Process of Internationalization Strategic, Cultural, and Policy Perspectives. Palgrave MacMillan.
2003
Market Research Issues in China: The Pharmaceutical Industry
Stern, P., Bridgewater, S., & Wang, B. (2003). Market Research Issues in China: The Pharmaceutical Industry. In Chinese Economic Transition and International Marketing Strategy (pp. 70-83).
2002
International Marketing Relationships
Bridgewater, S., & Egan, C. (2002). International Marketing Relationships. Palgrave Macmillan.
Internet, interaction and implications for marketing
Arnott, D. C., & Bridgewater, S. (2002). Internet, interaction and implications for marketing. Marketing Intelligence Planning, 20(2), 86-95. doi:10.1108/02634500210418509
2001
The Internationalisation Process of Small, Technology-Based Firms: Market Selection, Mode Choice and Degree of Internationalisation
Stray, S., Bridgewater, S., & Murray, G. (2001). The Internationalisation Process of Small, Technology-Based Firms: Market Selection, Mode Choice and Degree of Internationalisation. Journal of Global Marketing, 15(1), 7-29. doi:10.1300/J042v15n01_02
Business-to-Business Relationship Marketing: An Internet and International Perspective
Melewar, T. C., Hunt, C., & Bridgewater, S. (2001). Business-to-Business Relationship Marketing: An Internet and International Perspective. The Marketing Review, 2(2), 169-185. doi:10.1362/1469347012569832
1999
Networks and internationalisation: The case of multinational corporations entering Ukraine
Bridgewater, S. (1999). Networks and internationalisation: The case of multinational corporations entering Ukraine. International Business Review, 8(1), 99-118. doi:10.1016/s0969-5931(98)00040-7
1995
Strategic investment decisions by western firms in ukraine: The role of relationships in home and host market networks
Bridgewater, S., McKiernan, P., & Wensley, R. (1995). Strategic investment decisions by western firms in ukraine: The role of relationships in home and host market networks. Journal of East West Business, 1(3), 17-35. doi:10.1300/J097v01n03_02
Assessing the attractiveness of turbulent markets: The ukrainian experience
Bridgewater, S. (1995). Assessing the attractiveness of turbulent markets: The ukrainian experience. Journal of Marketing Management, 11(8), 785-796. doi:10.1080/0267257X.1995.9964390