Photo of Professor Anatoli Colicev

Professor Anatoli Colicev

Chair in Marketing, Strategy and Analytics Marketing (ULMS)


    Selected Publications

    1. Multi-project work and project performance: Friends or foes? (Journal article - 2023)
    2. How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns (Journal article - 2020)
    3. Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media (Journal article - 2018)
    4. How can non-fungible tokens bring value to brands (Journal article - 2023)