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Anatoli Colicev

Professor Anatoli Colicev

Chair in Marketing, Strategy and Analytics
Marketing (ULMS)

Publications

Selected publications

  1. Multi-project work and project performance: Friends or foes? (Journal article - 2023)
  2. How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns (Journal article - 2020)
  3. Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media (Journal article - 2018)
  4. How can non-fungible tokens bring value to brands (Journal article - 2023)
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2024

2023

The spillover effects of positive and negative buzz on brand attitudes

Colicev, A., & de Bruyn, A. (2023). The spillover effects of positive and negative buzz on brand attitudes. EUROPEAN JOURNAL OF MARKETING. doi:10.1108/EJM-01-2022-0044

DOI
10.1108/EJM-01-2022-0044
Journal article

2022

Multiple Time Series Analysis for organizational research

Colicev, A., & Pauwels, K. (2022). Multiple Time Series Analysis for organizational research. LONG RANGE PLANNING, 55(2). doi:10.1016/j.lrp.2020.102067

DOI
10.1016/j.lrp.2020.102067
Journal article

It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value

Borah, A., Bahadir, S. C., Colicev, A., & Tellis, G. J. (2022). It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 39(1), 227-246. doi:10.1016/j.ijresmar.2021.09.009

DOI
10.1016/j.ijresmar.2021.09.009
Journal article

2020

How Social Media Impacts Brand Value: The Mediating Role of Customer Satisfaction

Colicev, A., & O’Connor, P. (n.d.). How Social Media Impacts Brand Value: The Mediating Role of Customer Satisfaction. Multidisciplinary Business Review, 13(1), 82-96. doi:10.35692/07183992.13.1.8

DOI
10.35692/07183992.13.1.8
Journal article

Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Kubler, R. V., Colicev, A., & Pauwels, K. H. (2020). Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?. JOURNAL OF INTERACTIVE MARKETING, 50, 136-155. doi:10.1016/j.intmar.2019.08.001

DOI
10.1016/j.intmar.2019.08.001
Journal article

2019

Modeling the relationship between firm and user generated content and the stages of the marketing funnel

Colicev, A., Kumar, A., & O'Connor, P. (2019). Modeling the relationship between firm and user generated content and the stages of the marketing funnel. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 36(1), 100-116. doi:10.1016/j.ijresmar.2018.09.005

DOI
10.1016/j.ijresmar.2018.09.005
Journal article

2018

Social Media and Customer-Based Brand Equity: An Empirical Investigation in Retail Industry

Colicev, A., Malshe, A., & Pauwels, K. (2018). Social Media and Customer-Based Brand Equity: An Empirical Investigation in Retail Industry. ADMINISTRATIVE SCIENCES, 8(3). doi:10.3390/admsci8030055

DOI
10.3390/admsci8030055
Journal article

Using online data and network-based text analysis in HRM research

Platanou, K., Makela, K., Beletskiy, A., & Colicev, A. (2018). Using online data and network-based text analysis in HRM research. JOURNAL OF ORGANIZATIONAL EFFECTIVENESS-PEOPLE AND PERFORMANCE, 5(1), 81-97. doi:10.1108/JOEPP-01-2017-0007

DOI
10.1108/JOEPP-01-2017-0007
Journal article

Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media

Colicev, A., Malshe, A., Pauwels, K., & O'Connor, P. (2018). Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media. JOURNAL OF MARKETING, 82(1), 37-56. doi:10.1509/jm.16.0055

DOI
10.1509/jm.16.0055
Journal article

2016

An empirical investigation of the antecedents of partnering capability

Colicev, A., De Giovanni, P., & Vinzi, V. E. (2016). An empirical investigation of the antecedents of partnering capability. INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, 178, 144-153. doi:10.1016/j.ijpe.2016.05.013

DOI
10.1016/j.ijpe.2016.05.013
Journal article

Is Investing in Social Media Really Worth It? How Brand Actions and User Actions Influence Brand Value

Colicev, A., O'Connor, P., & Vinzi, V. E. (2016). Is Investing in Social Media Really Worth It? How Brand Actions and User Actions Influence Brand Value. SERVICE SCIENCE, 8(2), 152-168. doi:10.1287/serv.2016.0143

DOI
10.1287/serv.2016.0143
Journal article