Become a data-driven marketing expert and learn how to harness the power of data analytics to drive business success.
This course has been designed to boost your digital marketing skills and meet the increasing demand marketers who can effectively utilise digital technologies and make strategic data-driven decisions. This course offers a range of exemptions for the CIM professional qualification modules, which are highly sought by employers and will give you a significant advantage in the job market.
You will learn how to employ digital techniques and insights from marketing analytics to build stronger relations with consumers, improve business performance and identify new opportunities.
You will also gain practical problem-solving skills through an in-depth study of real-life case studies, alongside rigorous training in research methods, data analysis techniques, critical thinking and the use of analytics toolkits.
To pass the programme, you need to successfully complete six 20-credit modules and a final 60-credit applied research project or dissertation.
This course is an ideal option for aspiring digital marketers, marketing professionals, business analysts and entrepreneurs who want to gain expertise in using digital technologies and analytics tools to make data-driven decisions.
This course is open to those who already hold a degree in any discipline or have substantial and demonstrable experience in the field.
The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS.
AACSB Accreditation Standards require a high quality teaching environment, a commitment to continuous improvement, and curricula responsive to the needs of businesses. This achievement means that the Management School meets specific standards of excellence. It also means it's committed to on-going improvement in delivering high quality education.
AMBA is the highest standard of achievement in postgraduate business education. MBA students and graduates, business schools and employers all recognise it as a gold standard. AMBA's rigorous criteria and assessment process ensure that only programmes that demonstrate the highest standards in teaching, learning and curriculum design; career development and employability; and student, alumni and employer interaction achieve accreditation.
Chartered Institute of Marketing (CIM)
University of Liverpool has partnered with The Chartered Institute of Marketing (CIM) to map the content of our BA Marketing, against their unique Professional Employability Criteria – a framework of behaviours, knowledges, and skills required of today’s graduates.
CIM is the world’s leading professional marketing body and by recognising that our BA Marketing maps to the body’s recommended criteria, it ensures our students are best equipped to progress their knowledge and career.
Our BA Marketing programmes have exemptions from modules on the Level 4 Certificate in Professional Marketing and the modules on the Level 6 Diploma in Professional Marketing.
Our MSc Marketing course has a Graduate Gateway exemption from the Strategic Marketing module on the Level 6 professional qualification.
The School is also accredited by EQUIS, which is the leading international system of quality assessment, improvement and accreditation of higher education institutions in management and business administration. Institutions that are accredited by EQUIS must demonstrate not only high general quality in all dimensions of their activities, but also a high degree of internationalisation and corporate connections.
Discover what you'll learn, what you'll study, and how you'll be taught and assessed.
During the first semester, you will undertake three compulsory modules of 20 credits each (60 credits in total).
| Compulsory modules | Credits |
|---|---|
| MARKETING MANAGEMENT (ULMS575) | 20 |
| MARKETING RESEARCH IN PRACTICE (ULMS576) | 20 |
| SOCIAL MEDIA MARKETING (ULMS579) | 20 |
Programme details and modules listed are illustrative only and subject to change.
During the second semester, you will undertake three compulsory modules of 20 credits each (60 credits in total).
| Compulsory modules | Credits |
|---|---|
| CONSUMER BEHAVIOUR (ULMS577) | 20 |
| MARKETING STRATEGY AND ANALYTICS (ULMS578) | 20 |
| DIGITAL MARKETING (ULMS580) | 20 |
Programme details and modules listed are illustrative only and subject to change.
You will complete your course with a final 60-credit applied research project or dissertation. You will choose from one of the following modules:
or
For your final project you will be supported by an academic supervisor.
| Optional modules | Credits |
|---|---|
| ADVANCED MANAGEMENT RESEARCH (ULMS719) | 60 |
| DISSERTATION (ULMS790) | 60 |
Programme details and modules listed are illustrative only and subject to change.
Our Digital Marketing and Analytics MSc is delivered via online material, lectures, tutorials, practical tasks, interactive activities, case studies and project work.
Lectures will provide you the main of concepts, principles and theories around data-driven marketing.
You will then apply what you have learned during the lectures in practical sessions focused on real-life case studies, involving group or individual work.
Following semester two, you will complete a dissertation with the support of an academic supervisor.
This final project will deepen your knowledge, understanding and capabilities by undertaking research in a distinct area of data-driven marketing.
Teaching time accounts for an average of 10 hours per week. However, you should anticipate an additional 24 hours of self-directed study and group work per week.
To achieve your MSc qualification, you need to complete 180 credits:
You must pass all the modules with a minimum grade of 50%. Subject to meeting specific criteria outlined by the University, you will graduate with a Pass, Merit or Distinction.
Assessment tasks are varied, and some may be explicitly designed to meet the learning outcomes of a particular programme of study.
You can expect to be assessed via coursework, essay, group work, (video) presentations, case studies, infographics, reports and examinations.
The weighting of individual assessment components varies across modules. You will find detailed information of this in the module specification.
At Liverpool, we take a distinctive approach to education through the Liverpool Learning Framework. This means teaching that is engaging, inclusive and designed to help you succeed during your studies and beyond.
You’ll develop specialist subject knowledge alongside the skills employers value most, including:
Our curriculum is characterised by the three Liverpool Hallmarks:
We also embed key priorities across our curriculum, including AI literacy, employability, and sustainability, helping you prepare for the future and make a positive impact in the world.
We’re committed to creating a supportive and inclusive learning environment where every student can thrive.
This programme is delivered by the triple-accredited University of Liverpool Management School.
The School has a thriving international master’s community with a comprehensive, interdisciplinary programme of social and extra-curricular events and dedicated careers and employability support.
From arrival to alumni, we’re with you all the way:
My advice would be to enjoy and learn new things each and every day. Try to be part of every event which helps you to grow many skills which would be helpful for your career progression. Utilize all the services available.
Want to find out more about student life?
Chat with our student ambassadors and ask any questions you have.
Graduates acquire the essential skills to thrive in marketing-related careers across digital marketing, marketing strategy, marketing research, data analyst roles, and consultancy positions in both private and public sector organisations.
Employment outcomes are strong, with 90% of graduates securing employment within six months of graduation. Popular job titles include:
Recent alumni have gone on to work for notable employers such as:
These opportunities span locations including London, Liverpool, the wider UK, as well as India and Dubai.
Our campus Career Studio is a space for students and graduates to drop into and talk to a career coach. Career coaches are highly trained to help no matter what stage you are at in your career planning. You can access support to find and apply for full-time and part-time roles, placements, internships and graduate schemes. You will also find the help you need if you have a start-up idea or want to create a business plan. You can explore the world of work, prepare for job interviews, and access careers events and workshops. The Career Studio is open Monday to Friday from 10am-5pm, simply drop in at a time that works for you.
We develop our programmes with employers in mind. You will be supported to enhance your long-term employment prospects as you learn. We do this by exposing you to professionals, a variety of sectors and supporting you to work collaboratively with others to develop transferable skills. You are equipped with a clearer view of what to focus on in your area of interest, and to reflect on your studies. Our digital employability tools give you a tech-enhanced curriculum experience and make it easy for you to prepare for the world of work. You can use tools like the Handshake platform to connect with employers and message the Career Studio 24/7.
You can start building good professional networks by attending events and employability activities. Our events are designed to develop your skills and expose you to many different employers, as well as to help you make contacts in your field. We help you improve your confidence when speaking to employers and give you access to unique opportunities. Our networking events also boost your understanding of the competencies and skills that employers are looking for in their recruitment process, giving you a competitive edge.
Your tuition fees, funding your studies, and other costs to consider.
Full-time place, per year - £15,000
Part-time place, per year - £7,500
Full-time place, per year - £32,000
Part-time place, per year - £16,000
Tuition fees are for the academic year 2026/27.
Tuition fees cover the cost of your teaching and assessment, operating facilities such as libraries, IT equipment, and access to academic and personal support.
You can pay your tuition fees in instalments.
All or part of your tuition fees can be funded by external sponsorship.
International applicants who accept an offer of a place will need to pay a tuition fee deposit.
If you're a UK national, or have settled status in the UK, you may be eligible to apply for a Postgraduate Loan worth up to £12,858 to help with course fees and living costs. Learn more about paying for your studies.
We understand that budgeting for your time at university is important, and we want to make sure you understand any course-related costs that are not covered by your tuition fee. This could include buying a laptop, books, or stationery.
Find out more about the additional study costs that may apply to this course.
We offer a range of scholarships and bursaries that could help pay your tuition and living expenses.
Are you a UK or Republic of Ireland student who completed your undergraduate degree at the University of Liverpool? You could receive a £1,500 tuition fee discount, subject to the full eligibility criteria. This scholarship will be awarded to all eligible students.
If you've graduated with an undergraduate degree in Chemistry, and you've accepted a place on a master's course, you could be entitled to a £10,000 contribution towards your tuition fees. Please note your master's can be in a range of subject areas, and is not restricted to Chemistry. This award is available to one student per academic year who's considered to be from a widening participation background.
The scholarship will be open to two UK students in the 2026/27 academic year and is worth £5,000. Students must be studying a postgraduate course at the University of Liverpool. Those on data science or coding courses may be given priority.
If you’re a UK student, either born in or with strong family connections to Merseyside, you could be eligible to apply for a fee discount of up to £4,500. You’ll need to demonstrate an active interest in global, community and environmental issues to be considered.
Apply to receive tailored training support to enhance your sporting performance. Our athlete support package includes a range of benefits, from bespoke strength and conditioning training to physiotherapy sessions and one-to-one nutritional advice.
If you’re a British Muslim, active within a Muslim community and dedicated to bringing positive change to society, you could apply to potentially have the full cost of your master’s tuition fees covered by an Aziz Foundation Scholarship.
The qualifications and exam results you'll need to apply for this course.
| Qualification | Details |
|---|---|
| Postgraduate entry requirements | We accept a 2:2 honours degree from a UK university, or an equivalent academic qualification from a similar non-UK institution. The MSc Marketing is suitable for graduates of any discipline and assumes no prior knowledge of marketing, and is, therefore, not suitable for applicants with a first degree in Marketing. Non-graduates with very extensive professional experience and/or other prior qualifications may also be considered.
|
| International qualifications |
Many countries have a different education system to that of the UK, meaning your qualifications may not meet our entry requirements. Completing your Foundation Certificate, such as that offered by the University of Liverpool International College, means you're guaranteed a place on your chosen course. |
You'll need to demonstrate competence in the use of English language, unless you’re from a majority English speaking country.
We accept a variety of international language tests and country-specific qualifications.
International applicants who do not meet the minimum required standard of English language can complete one of our Pre-Sessional English courses to achieve the required level.
| Qualification | Details |
|---|---|
| IELTS | 6.5 overall, with no component below 6.0 |
| TOEFL iBT | If you took a TOEFL test on or before 20 January 2026, you’ll need 88 overall, with minimum scores of listening 19, writing 19, reading 19 and speaking 20. If you took a TOEFL test from 21 January 2026 onwards, when a new scoring system was introduced, you’ll need 4.5 overall, with 4 or above in all components. TOEFL Home Edition not accepted. |
| Duolingo English Test | 125 overall, with writing not less than 125, speaking and reading not less than 115, and listening not below 110. For academic year 2025/26 only, we will also accept the production, literacy, comprehension and conversation score set: 120 overall, with no component below 105. |
| Pearson PTE Academic | 61 overall, with no component below 59 |
| LanguageCert Academic | 70 overall, with no skill below 65 |
| PSI Skills for English | B2 Pass with Merit in all bands |
| INDIA Standard XII | National Curriculum (CBSE/ISC) - 75% and above in English. Accepted State Boards - 80% and above in English. |
| WAEC | C6 or above |
Do you need to complete a Pre-sessional English course to meet the English language requirements for this course?
The length of Pre-sessional English course you’ll need to take depends on your current level of English language ability.
If you don’t meet our English language requirements, we can use your most recent IELTS score, or the equivalent score in selected other English language tests, to determine the length of Pre-sessional English course you require.
Use the table below to check the course length you're likely to require for your current English language ability and see whether the course is available on campus or online.
| Your most recent IELTS score | Pre-sessional English course length | On campus or online |
|---|---|---|
| 6.0 overall, with writing at 6.0 and no component below 5.5 | 6 weeks | On campus or online |
| 5.5 overall, with writing at 5.5 and no component below 5.0 | 10 weeks | On campus or online |
| 5.5 overall, with no more than one component at 5.0 | 12 weeks | Online |
| 5.5 overall, with no component below 5.0 | 20 weeks | On campus |
| 5.0 overall, with no more than one component at 4.5 | 30 weeks | On campus |
| 4.5 overall, with no more than one component at 4.0 | 40 weeks | On campus |
If you’ve completed an alternative English language test to IELTS, we may be able to use this to assess your English language ability and determine the Pre-sessional English course length you require.
Please see our guide to Pre-sessional English entry requirements for IELTS 6.5 overall, with no component below 6.0, for further details.
Discover more about the city and University.
Liverpool bursts with diversity and creativity which makes it ideal for you to undertake your postgraduate studies and access various opportunities for you and your family.
To fully immerse yourself in the university experience, living in halls will keep you close to campus where you can always meet new people. Find your home away from home.
Discover what expenses are covered by the cost of your tuition fees and other finance-related information you may need regarding your studies at Liverpool.
Have a question about this course or studying with us? Our dedicated enquiries team can help.
Last updated 5 February 2026 / / Programme terms and conditions