Photo of Dr Hung Dao

Dr Hung Dao

Lecturer in Marketing Marketing (ULMS)


    Personal Statement

    I joined the University of Liverpool Management School as a Lecturer in Marketing in April 2021. Prior to this position, I was a PhD candidate in Marketing at the University of Leeds. I also hold an MSc in International Marketing Management from the University of Leeds. I focus on two streams of literature. As robots become more human-like and humans become more robot-like in the age of advanced technology, I am very interested in (1) the manifestations of dehumanization (e.g., reducing humans into robot-like actions) in the marketplace and (2) effective marketing strategies and tactics for technology-based service (e.g., self-service technology, e-commercial websites).

    Prizes or Honours

    • Best Paper Award (The 18th International Research Symposium on Service Excellence in Management (QUIS18), 2023)
    • Tom Lupton Prize for the best doctoral student conference paper in the Faculty of Business (University of Leeds, 2021)