Photo of Professor Liz Parsons

Professor Liz Parsons PhD

Professor of Marketing Marketing (ULMS)


    Personal Statement

    I came to Liverpool in 2013 from Keele University. Prior to this I worked at the University of Stirling. I started my academic career at the University of Bristol where I studied for a Masters in Society and Space and a PhD in Human Geography. This background has set my course as an interdisciplinary, interpretive and ethnographic researcher.

    My research falls broadly into the areas of Consumer Culture, Critical Marketing and Organisation Studies. Topics I've researched recently include marketplace exclusion, gender and identity at work and mealtime and food cultures. I've published in journals such as the Journal of Marketing Management; Consumption, Markets and Culture; Sociology, the Sociological Review, Gender, Work and Organization and Organization Studies. I'm Co-editor in Chief of the Sage journal Marketing Theory, a journal which promotes critical and alternative approaches to marketing scholarship. I have a third edition of a co-authored teaching text ‘Contemporary Issues in Marketing and Consumer Behaviour’ to be published in 2023.

    I am currently the Lead for the Organisational and Employee Wellbeing research cluster. I was Academic Lead for Athena Swan from 2016-2022 - we were awarded Silver in Dec 2021.