I am a Senior Lecturer in Marketing, Director of Education for Marketing, and a member of the consumption and experiential marketing group.
I have expertise in marketing to older consumers, successfully completing several consultancy projects with SMEs and mainstream brands in both the public and private sector. I have gained international recognition for my research into the consumer behavior of older adults, illustrated by several invitations to speak at international conferences. I have also won several international awards for my research, my publications appear in many international journals, and I have presented conference papers across the world.
More recently my research has incorporated health, and in particular palliative and end-of-life care. To date I have completed research projects with several NHS palliative care providers and several different hospices around the UK. This work has attracted several grants and an invitation to speak at Westminster. In 2018 I received a Research Award in recognition of my research achievements.
I have experience of teaching a range of marketing courses to undergraduate and postgraduate students, and have received a teaching excellence award each year for the last three years. I particularly like to focus on authentic assessments that are applied to real-world issues and develop and enhance lifelong learning skills for students.