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Lynn Sudbury-Riley

Professor Lynn Sudbury-Riley
PhD, BA (Hons), DipM, PGCE

Chair in Marketing & Marketing Director of Research
Marketing (ULMS)
Part of
School of Management
Faculty of Humanities and Social Sciences

Contact

L.Sudbury-Riley@liverpool.ac.uk

+44 (0)151 795 2553

Professional Activities

Grant funded by Liverpool Clinical Commissioning Group: Clinical Planning for Future Care in Patients with Advanced Cancer: Examining the feasibility of using the Trajectory Touchpoint Technique (TTT) for Advance Care Planning.

Grant funded project: East Cheshire Hospice@Home: An evaluation of the new hospice@home service.

Grant funded project: Oakhaven Hospice, Hampshire: End of Life Care in the New Forest and Waterside Areas: Scoping the current landscape – what is happening and why?

Grant funded project: South Cheshire GP Alliance project funded by the Prime Minister’s Challenge Fund: Transforming Primary Care in South Cheshire and Vale Royal.

Grant funded project: East Cheshire Hospice: Developing a systematic tool to measure the impact of hospice services upon carers, families and discharged patients.

XJTLU: a collaborate project examining The effects of life status changes on consumption behaviour among older people in China.

N8 Industry Innovation Forum (an initiative between the N8 Research Partnership, HEFCE and the Technology Strategy Board) under the Extending Working Lives Initiative for a project entitled “How are Employers and Employees responding to the external drivers to extend working life?”

XJTLU a collaborative project examining “The Adoption of e-services and quality-of-life among older consumers in China”.

Cunard and P&O Cruises: a project to develp “A psychographic Segmentation Model of the UK Cruise Market”.

Heinz PLC: developing a new product for older consumers.

KTP programme with SPL International entitled “Cultural Change: Embedding a Marketing Philosophy for Successful Diversification”.

Selected Professional Activities

Expert Opinion

  • Invitation to speak at Labour Party Conference Fringe Event, Invited (2022 - present) (Expert Opinion)
  • UK COVID-19 Statutory Inquiry, Invited (2022 - present) (Expert Opinion)
  • Expert Evidence, Invited (All Party Parliamentary Group (APPG), - 2023) (Expert Opinion)
  • Invitation to give evidence on Hospice and Palliative Care services in the UK, Invited (UK Parliament, 2018) (Expert Opinion)
  • Invitation to give evidence on Hospice and Palliative Care services in the UK, Invited (UK Parliament, 2018) (Expert Opinion)

Conference Roles

  • Exploring and Extending the Meaning of Consumer Betrayal at Panel Chair (Phoenix, USA., 2025)
  • Palliative Care Session at 5th International Conference on Palliative Care, Medicine and Hospice Nursing, Keynote/Plenary by Invitation (Vancouver, Canada, 2019)
  • Research Methods at Global Conference on Services Management (Volterra, Italy, 2017 - 2019)
  • Marketing Communications Track at Academy of Marketing (Coventry, UK, 2010)
  • Consumer Behaviour Track at Academy of Marketing (Covernty, UK, 2010)
  • Consumer Behaviour Track at 6th International Conference on Marketing (Athens, Grece, 2008)

Examination Roles

  • University of Manchester, PhD (2019)
  • Manchester Metropolitan University, PhD (2016)
  • University of Portsmouth, PhD (2015)
  • University of Portsmouth, PhD (2016)
  • Deakin University, Australia, PhD (2011)
  • University of York, Marketing PG Programmes (PGT, 2013 - 2017)
  • Napier University, MSc Dissertation Supervisor (PGT, 2009 - 2019)
  • University of Portsmouth, External Examiner Postgrauate Marketing Programmes (PGT, 2009 - 2014)
  • Deakin University, Australia, PhD (2012 - 2013)

Expert Opinions

  • The Trajectory Touchpoint Technique: A methodology for understanding vulnerability from lived experiences, Invited (2024)
  • Lonely Funerals, Invited (2024)
  • Committee Member, Invited (TUC, 2023 - present)
  • Addressed TUC Annual Conference, Invited (2023 - present)
  • Invitation to address Unison National Delegate Conference, Invited (2023 - present)
  • Invitation to speak at Labour Party Conference Fringe Event, Invited (2022 - present)
  • UK COVID-19 Statutory Inquiry, Invited (2022 - present)
  • Expert Evidence, Invited (All Party Parliamentary Group (APPG), - 2023)
  • In Solidarity: The COVID-19 Statutory Public Inquiry, Invited (2023)
  • The Importance of the COVID-19 Statutory Public Inquiry, Invited (Unison (United Kingdom), 2023)
  • UK COVID-19 Inquiry Terms of Reference Consultation, Invited (UK COVI-19 Inquiry, 2022)
  • Invitation to speak, Invited (Hospice UK, 2019 - present)
  • Invitation to give evidence on Hospice and Palliative Care services in the UK, Invited (UK Parliament, 2018)
  • Invitation to Speak, Invited (University of York, 2016 - present)
  • Invitation to Speak, Invited (International Conference on Aging and Public Public Policy, China, 2015 - present)
  • Invitation to Speak, Invited (Venue Expo, Manchester, 2014 - present)
  • Invitation to Speak, Invited (Chartered Institue of Marketing, 2013 - present)
  • Invitation to Speak, Invited (Business Insight Group, North West, 2013 - present)
  • Invitation to Speak, Invited (German Institute for Japanese Studies, 2011 - present)
  • Invitation to Speak, Invited (Fem Research Exchange, 2006 - present)

Grant Application Assessments

  • External Post-submission (Leverhulme Trust, 2015 - present)
  • External Post-submission (Medical Research Council (MRC), 2012 - 2013)
  • External Post-submission (Social Sciences and Humanities Research Council, 2011 - 2012)
  • External Post-submission (Economic and Social Research Council (ESRC), 2011 - 2012)

Internal Administrative or Committee Roles

  • Director of Research (Marketing) (Department, 2024 - 2027)
  • Subject Group Director of Education (Department, 2019 - present)
  • Research Assistant Supervisor (University, 2019)
  • Post-Doctoral Researcher Line Manager (University, 2017 - 2018)
  • Member of ULMS Outputs Review Panel (School / Institute, 2017 - present)
  • Member of the Internal Progress Assessment Panel (School / Institute, 2016 - present)
  • Member of the University of Liverpool Central Research Ethics Committee (University, 2017 - present)
  • Member of the ULMS Ethics Committee (School / Institute, 2012 - 2023)
  • Committee member of the ULMS Funding Steering Group (School / Institute, 2016 - 2019)

Media Appearances

  • Television Interview, Sky News (Invited, May 2022)
  • Partygate and COVID-19 Bereaved, BBC Radio Merseyside (Invited, April 2022)
  • The Lived Experiences of COVID-19 Bereaved, BBC Radio Merseyside (Invited, March 2022)
  • The Lived Experiences of COVID-19 Bereaved, BBC North West Tonight (November 2021)
  • Covid Victims plead don't leave me, Daily Mirror (November 2021)
  • COVID victims plead don't leave me, Liverpool Echo (November 2021)
  • Liverpool University Report into COVID-19 deaths handed to Care Minister, Opera News (November 2021)
  • The Lived Experiences of COVID-19 Bereaved, Capital Radio (Invited, November 2021)
  • Report detailing impact of COVID-19 bereavement handed to Care Minister, About Manchester (November 2021)

Organisations I have been associated with

  • Liverpool Clinical Commissioning Group: Clinical Planning for Future Care in Patients with Advanced Cancer: Examining the feasibility of using the Trajectory Touchpoint Technique (TTT) for Advance Care Planning. (2019 - present)
  • Oakhaven Hospice, Hampshire, UK: End of Life Care in the New Forest and Waterside Areas: Scoping the current landscape – what is happening and why? (2016 - present)
  • South Cheshire GP Alliance: PM Funded project "Transforming Primary Care in South Cheshire and Vale Royal" (2015 - present)
  • East Cheshire Hospice: Developing a systematic tool to measure the impact of hospice services upon carers, families and discharged patients (2014 - 2015)
  • N8 Industry Innovation Forum: How are Employers and Employees responding to the external drivers to extend working life? (2013 - 2015)
  • Business Insight Group, Forum North (2013 - present)
  • Chartered Institute of Marketing (2013 - present)
  • Consultant to Heinz Plc: Developing a new product for older consumers (2013)
  • Consultant to Carnival UK (Cunard & P&O Cruises): Developing A psychographic Segmentation Model of the UK Cruise Market”. (2010 - 2011)
  • KTP Lead Academic with SPL International: Cultural Change: Embedding a Marketing Philosophy for Successful Diversification. (2007 - 2009)

Professional Body Memberships

  • Association For Consumer Research (Member)
  • American Marketing Association (Member)
  • Higher Education Academy (Fellow)
  • Chartered Institute of Marketing (Fellow)
  • British Academy of Management (Member)
  • Academy of Management (Member, 2014 - present)
  • Academy of Marketing (Member, 2005 - present)

Publication Reviews

  • Peer Reviewer, Invited (Journal of Service Research, Pre-publication, 2023 - present)
  • Reviewer, Invited (Journal of Service Research, Pre-publication)
  • Reviewer, Invited (International Journal of Hospitality Management, Pre-publication)
  • Peer Reviewer, Invited (Psychology and Marketing, Pre-publication)
  • Peer Reviewer, Invited (Journal of Business Ethics, Pre-publication)
  • Peer Reviewer, Invited (Journal of Brand Management, Pre-publication)
  • Peer Reviewer, Invited (Advances in Consumer Research, Pre-publication)
  • Peer Review, Invited (Ageing and Society, Pre-publication)
  • Peer Reviewer, Invited (Journal of Consumer Behaviour, Pre-publication)
  • PeerReview, Invited (Eurasian Business Review, Pre-publication)
  • PeerReviewer, Invited (Sage Open, Pre-publication)
  • Peer Reviewer, Invited (Journal of Organizational Ethnography, Pre-publication)
  • Peer Reviewer, Invited (Journal of Interactive Marketing, Pre-publication)
  • Peer Reviewer, Invited (Sustainability, Pre-publication)
  • Peer Reviewer, Invited (International Journal of Communication, Pre-publication)
  • Peer Reviewer, Invited (Geriatrics, Pre-publication)
  • Peer Reviewer, Invited (Journal of Medical Internet Research, Pre-publication)
  • Peer Reviewer, Invited (Journal of Marketing Mangement, Pre-publication)
  • Peer Reviewer, Invited (International Journal of Aging and Human Development, Pre-publication)
  • Peer Reviewer, Invited (Academy of Management, Pre-publication)
  • Peer Reviewer, Invited (Journal of Services Marketing, Pre-publication)
  • Peer Reviewer, Invited (Packaging Technology & Science, Pre-publication)
  • Peer Reviewer, Invited (Journal of Business Research, Pre-publication)
  • Peer Reviewer, Invited (European Journal of Marketing, Pre-publication)
  • Peer Reviewer, Invited (Marketing Theory, Pre-publication)
  • Reviewer (Appetite, Pre-publication)
  • Peer Reviewer, Invited (Research in Consumer Behavior, Pre-publication)
  • Peer Reviewer, Invited (Marketing Intelligence & Planning, Pre-publication)