Dr Yumeng Zhang

Lecturer in Marketing Marketing (ULMS)


    Personal Statement

    Yumeng is a Lecturer (Assistant Professor) in Marketing at the University of Liverpool Management School. She has degrees in Financial Management and Applied Economics, and obtained her Ph.D. in Business and Management from Queen Mary University of London. Before joining Liverpool, she worked as a research fellow in the energy industry.

    She uses econometric and game-theoretic models to understand business relationships in her research. Her work has been published in journals such as European Journal of Operational Research, Journal of Business Research, Transportation Research Part E: Logistics and Transportation Review, etc.