Research
Yumeng’s research examines how firms govern inter-organizational relationships and market-facing strategies amid digital, technological, and institutional change. Using econometric methods and analytical modeling, she studies two areas:
Inter-organisational Networks and Relationship Risks
Examining how relationship risks and institutional shocks emerge, diffuse, and spill over across business relationship networks, supply chains, and global value chains.
Emerging Technologies and Digital Platforms in Marketing and Operations
Investigating how digital technologies and platform-based business models reshape firms’ market-facing strategies, including e-commerce channel design, live-streaming selling, AI-enabled services, and platform governance.