Photo of Dr Katy Kerrane

Dr Katy Kerrane PhD, MA, BSc (Hons)

Lecturer in Marketing Marketing (ULMS)

About

Personal Statement

Katy joined the University of Liverpool Management School in 2017 as a Lecturer in Marketing. Prior to this, she has undertaken a PhD in Marketing at the Open University Business School, and gained a BSc (Hons) in Marketing and an MA in Human Resource and Knowledge Management from Lancaster University. Katy's research interests rest in the field of Consumer Behaviour. Her interpretive research explores the consumption behaviour of families, and in particular, mothers (including ethnic minority mothers), grandfathers and younger children. Her research investigates the transition to motherhood for South Asian mothers living in the UK (examining gender identity, ethnicity, migration and heritage), how families prepare for times of uncertainty (particularly in relation to Brexit and how this shapes family consumption practices), and the experiences of grandfathers in consumer socialisation of grandchildren. Her research interests and expertise lie in the areas of family consumption, motherhood, gender identity and ethnicity and she would welcome the opportunity to work on multidisciplinary projects, or supervise PhD students relating to these topics. She has published her work in international peer-reviewed journals including European Journal of Marketing and Sociology, and has presented at conferences such as European Association for Consumer Research, British Sociological Association Conference, AMA Winter Conference and the Academy of Marketing Conference.