Katy joined the University of Liverpool Management School in 2017 as a Lecturer in Marketing. Prior to this, she has undertaken a PhD in Marketing at the Open University Business School, and gained a BSc (Hons) in Marketing and an MA in Human Resource and Knowledge Management from Lancaster University. Her PhD research focussed on negotiating gender identity, motherhood and consumption for South Asian mothers in the UK. Her research interests lie in the field of consumer research. In particular, she is interested in the areas of family consumption, motherhood, gender identity and ethnicity. She has published her work in the European Journal of Marketing and has presented at conferences such as European Association for Consumer Research, British Sociological Association Conference and the Academy of Marketing Conference.