Photo of Dr Chris Raddats

Dr Chris Raddats BSc (Hons), MA, PhD, DipM, PGCE

Reader in Marketing Marketing (ULMS)


Personal Statement

Chris Raddats is a Reader in Marketing and the Director of Research for the ULMS Marketing group. Chris completed a PhD at Alliance Manchester Business School in 2009 and previously had a 20-year career in the telecommunications industry, where he worked as a marketing manager for both telco operators and an equipment manufacturer. Chris' research addresses B2B markets, primary how traditionally product-centric B2B businesses can build a chargeable services capability to enhance market differentiation and sales (servitization). He publishes his work in leading marketing (e.g., Industrial Marketing Management), operations (e.g., International Journal of Operational & Production Management) and general management (e.g., Journal of Business Research) journals. Chris' teaching is focused on B2B and relationship marketing and he supervises a number of PhD students aligned to these areas.

Prizes or Honours

  • Best academic paper (Aston University, 2021)
  • ULMS Marketing research award (University of Liverpool Management School, 2019)
  • Best academic paper (Academy of Marketing, 2017)
  • Best academic paper (Aston University, 2016)
  • Best academic paper (Aston University and Barclays Bank, 2014)