Dr Miriam Guenther

Personal Statement

Dr Miriam Guenther is a Senior Lecturer in Marketing at the University of Liverpool’s Management School (ULMS). Before joining ULMS, Miriam worked at the University of Melbourne, Australia, where she had also obtained her PhD in marketing.

Miriam's research focuses on strategic marketing questions. In particular, she is interested in the role of marketing assets such as brand equity for firm performance, as well as the management and reporting of these assets. She also has an ongoing interest in applying a social network perspective to marketing, and here she is particularly interested in the role of social networks for service employees’ performance. Miriam's work has been published in leading international journals including International Journal of Research in Marketing, Industrial Marketing Management and European Journal of Marketing.