Daniela Pirani is Lecturer in Marketing at the University of Liverpool Management School. Daniela completed her PhD in Marketin at Royal Holloway University of London. Her thesis, co-supervised between marketing and Sociology, investigated family representations in food advertising from the perspective of iconic brands. She published her work in international and interdisciplinary peer-reviewed journals such as the European Journal of Marketing and Feminist Media Studies. Daniela presented her work at international conferences, such as Consumer Culture Theory Conference, European Sociological Conference, Gender and Marketing, and BSA Sociology of Food Conference.