Photo of Dr Daniela Pirani

Dr Daniela Pirani PhD

Lecturer Marketing (ULMS)


    Personal Statement

    Daniela Pirani is a Lecturer in Marketing and Early Career Representative at the University of Liverpool Management School. Her research focuses on gender and consumption, feminism, archives and traditions.

    She is a module leader in Integrated Marketing Communications for the MSc Marketing, where she also taught Consumer Behaviour, and she is involved in the MSc Advanced Marketing. Previously, she worked as a Teaching Assistant at Royal Holloway University of London, where she completed her PhD thesis on iconic brands and family consumption.

    Daniela has published on brand practices (European Journal of Marketing), the invention of marketplace traditions (Business History), and the temporality of family consumption (Sociology). She has also published on queer theory (Marketing Theory) and plant-based diets (Feminist Media Studies). In terms of methodology, Daniela has published on the micro-ethics of researching family consumption (Qualitative Market Research). Her research is also published in edited books: The SAGE Handbook of Consumer Culture (SAGE), Feminist Food Studies (Canadian Scholars) and The Routledge Companion to Marketing and Feminism (Routledge, along with ULMS feminist collective. She has contributed to the book Italian Breakfast (Phaidon).

    Daniela is a member of the Equality, Diversity and Inclusion committee, and of the Organisational and Employee well-Being research cluster. She founded and chairs the Feminist Reading Group, an international and interdisciplinary study group which invites international scholars in marketing and management to discuss their work. Daniela is engaged with the NARTI Doctoral Conference committee, and she is keen to supervise PhD students in the following areas:

    - queer and feminist theory
    - gender equality and inequality in the marketplace
    - family food consumption
    - archive and digital archive research
    - historical marketing
    - temporality and rituals
    - visibility and visual culture