Photo of Dr Severina Cartwright

Dr Severina Cartwright

Lecturer in Marketing Marketing (ULMS)


    Personal Statement

    Severina Iankova is a Lecturer in Marketing.
    Severina completed her PhD in social media marketing within business-to-business domain at the University of Bath, School of Management. She also holds an MSc in Marketing and a BSc in Business Administration with focus on International Business.
    Prior to joining ULMS Severina taught various undergraduate and postgraduate modules at Coventry University as a Lecturer in Digital Marketing. She was awarded best paper 2018 in Industrial Marketing Management and best paper in Academy of Marketing Doctoral Colloquium in 2018. In 2018 Severina also won the Worshipful Company of Marketors award for her PhD. In addition to her academic role, Severina is a Study Abroad Champion working together with the University of Liverpool Study Abroad team. Further to her academic education and qualifications, Severina has worked as a social media marketing consultant, European marketing channel executive, research project manager as well as other positions within industry.
    Severina’s research focuses on business-to-business marketing, relationship marketing, social media marketing and digital marketing. Her latest paper has been published in Industrial Marketing Management.