Faye Carruthers

Football Industries MBA

Faye Carruthers

From: UK

Faye currently works full-time as a broadcaster.  She is a sport presenter and reporter for talkSPORT, Sky Sports and IMG working for clients including the Premier League and UEFA.  Faye runs her own business providing broadcast services, voiceovers and hosting events.  She also offers media training.


Why did you decide to study an MBA?

I love my job and have worked in broadcasting and sport since leaving university almost 20 years ago. I am always looking to improve myself and seeing how I can help the industry in the future. I run my own businesses and am exploring other avenues of the football industry using the knowledge and experience I've gained.


Why did you choose the Management School?

It was recommended to me by the organisation Women in Football, of which I'm a member. It's a prestigious school and course and I am incredibly proud to have been awarded a scholarship to study part-time whilst continuing with my work.


What have you learnt from guest speakers so far?

There have been so many incredible guest speakers and you can learn something from every single one of them. I always find it fascinating to hear the journeys people have been on and how they have found their leadership style over time.


What skills and knowledge do you feel you have developed?

Awareness of my own skills and what I bring to the table. It's given me a confidence and renewed enthusiasm to want to achieve something and help improve the industry in any way I can. I have discovered jobs I didn't know existed and learned more about the vast amount of work that goes on behind the scenes that I've not bee exposed to before.


What aspects of the programme have you enjoyed most?

Anything involving leadership, networking and relationships I find fascinating. It's how the best business gets done and working with inspirational people and leaders collaboratively is very exciting. The guest speaker series in particular and the leadership module have opened my mind to new possibilities and ways of working that I wish I knew 20 years ago!


What impact has receiving a scholarship had on you?

I am so proud and grateful to have received this opportunity. I love learning and never thought it was possible to combine it whilst running a business full-time, but the confidence and energy it's given me has made a huge impact on me professionally and personally.


What are you enjoying most about living in Liverpool?

I'm not living in Liverpool unfortunately, my work is predominantly in London and the pandemic has meant no face-to-face learning for me yet, but I'm very much looking forward to coming up next semester and getting to meet everybody and experience everything the City has to offer.


What do you think are the main challenges women face in the football industry?

Opportunity. But that is changing. Boardrooms and positions at the top of organisations are more accessible now and there is a realisation that diversity can make industries thrive. The assumption that decision-makers in football are men is changing, but the only way that can continue to evolve is by having women in positions of influence who can show other women that it's possible.


What advice would you give to women thinking of a career in football?

If you're passionate and hard-working, go for it! Network as much as possible, follow other inspirational women working in football on social media – join Women in Football for support and talk to as many people as you can in the industry. There are more opportunities than ever before and the only person holding you back is you.