Centre for Supply Chain Research Events

Centre for Supply Chain Research events provide opportunities for open debate, shape business agendas, and establish research priorities.

2025 events 

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Monday 21 July 

Open to: OSCM Group staff and students, with no sign up needed
Time: 1-3.30pm
In person: Management School, Seminar Room 6
Online: Zoom Meeting, Meeting ID: 915 3160 5065, Passcode: U4!99?kt

There will be three speakers presenting their papers in this session:

Speaker: Dr Xianwei Shi, Shanghai Jiao Tong University (China)
Title: Bricks without Straw: Overcoming resource limitations to architect ecosystem leadership
Abstract: 

While scholars have explored how focal firms harness demand-side value through ecosystem development, less emphasis has been placed on understanding how peripheral complementors become competitive.

Unlike focal firms, complementors can seldom set value extraction rules.

How can complementors lacking critical supply-side resources establish themselves as ecosystem leaders?

We conducted a longitudinal analysis of Xiaomi, which began life as a smartphone software complementor within the Android ecosystem but ultimately gained architectural control by orchestrating the creation of a derivative ecosystem.

We elucidate how these resource disadvantaged firms may begin with fueling an “identity movement” among underserved users centered around a pivotal “foothold resource.”

This movement serves as their entry point into an ecosystem and enables them to build a demand-side community.

They then employ “demand pull” as concrete evidence to substantiate their vision, coalesce supply-side resources, and ultimately become an orchestrator.

While conventional strategy research emphasizes supply-side resources as drivers of value creation, we explore the synergy between demand-side mobilization and supply-side orchestration.

Finally, we illustrate how firms lacking resources craft compelling visions in conjunction with substantive actions to engage evolving target audiences.

This approach allows them to secure more advantageous positions within the ecosystem, thereby transforming its structure over time.

 

Speaker: Dr Duanyang Geng, Shanghai Jiao Tong University (China)
Title: How to visualise energy waste in manufacturing
Abstract: 

In response to global climate change, various governments, organisations, companies, and other stakeholders have set “Net-Zero” targets. This has led manufacturing firms to focus on improving the energy efficiency of their production systems.

A critical aspect of this is reducing unnecessary energy consumption, namely energy waste. However, a clear definition and classification of energy waste in both academic and industrial contexts has been lacking.

Through literature review and case studies across 27 factories in 6 countries, this study defined energy waste as: “The difference between the actual energy consumption of a production system and its theoretical minimum required to fulfil users’ needs.” This study then established an energy waste framework that categorises 13 types of energy waste into four main groups.

Based on these findings, this study further developed a tool for visualising energy waste, designed to help manufacturers identify and reduce such waste. The design principles and underlying methodology of the tool can effectively guide practitioners in recognising energy waste, particularly in the context of the digital era.

This work demonstrates how design thinking transforms complex sustainability concepts into tangible practices: by embedding user-centred design in tool development, manufacturers can achieve ~5% energy reduction with minimal investment, advancing both operational efficiency and environmental goals.

 

Speaker: Professor Ting Han, Shanghai Jiao Tong University (China)
Title: Human-Machine Hybrid Intelligence: Key Technologies and Innovative Design for proactive healthcare
Abstract: 

Leveraging Shanghai Jiao Tong University’s strengths in healthcare integration and 13 affiliated hospitals, this presentation explores AI-driven proactive health solutions through human-machine integrated intelligence.

The research integrates Design Thinking—evolving from Simon’s "Sciences of the Artificial" to IDEO’s methodologies—with cutting-edge AI. Our lab develops an AI-powered health technology system spanning medical data mining, 2D/3D image analysis, interpretable deep learning, and human-computer interaction paradigms.

Key innovations include:

1. SPIS Proactive Health System: Multi-source data processed via CNNs/RNNs for personalized disease prevention, diagnosis, and recovery monitoring.
2. Product Suite: Featuring a children’s balance challenge, cognitive training game, facial muscle robot, and pregnancy edema rehab system—all adhering to "Calm Technology" for seamless daily integration.
3. Medical Breakthroughs:

• Dysphagia Platform EMG-based assessment for post-stroke swallowing disorders.
• KOA Management: Multimodal fusion for intelligent osteoarthritis grading enabling early screening-to-rehab workflows.

Projects also address psychosocial needs through nostalgic therapy games, gamified rehab for autism, and emotion-aware interfaces. Collaborations with the Medical Robotics Institute further advance minimally invasive and assistive robotics.

In conclusion, our human-AI synergy—blending spatial intelligence, interpretable models, and empathetic design—delivers actionable health interventions. Visit our exhibition to experience these innovations firsthand.

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