Fernando Maisonnave

Football Industries MBA, 2013

Before I started my MBA studies, I was living in Brazil and working as a Senior IT Officer at a financial services provider. I worked in the IT field for approximately 12 years before deciding to make a career transition into football.


Why did you choose the Football MBA?

I wanted to have a living experience in an English-speaking country whilst obtaining a formal education which would enable me work in the football Industry. I chose the Football Industries MBA because it is one of the world’s most reputable sport management MBA and is 100% focused on the football industry.


How did MBA study fit into your life?

I gave the highest priority to the MBA during my time at University – I  didn’t pursue a job as I wanted to focus on my studies. However, my social life with classmates was very active in Liverpool. We’ve had several opportunities to meet football clubs and watch football matches. Students got together often during the year for leisure.


Did you receive a scholarship/study award?

I was granted the Postgraduate Faculty Scholarship award, which reduced the regular tuition fees to overseas students by £3000. 


Did you undertake a work-based project?

I undertook a placement at Liverpool FC from January to December 2013 and developed my work-based project with the club. I helped the club on the launch of international social media and contributed on the digital channels for Brazil and Portugal, as well as having analysed insights and provided reports on the official international social media (e.g. Facebook, Twitter, official website). 


Which aspects of the MBA course do you think will be most beneficial to your career development?

The MBA gives the opportunity to meet professionals from the football industry and provides access to a vast network of former students who are working in the sports industry. Communication skills and teamwork are often present during the MBA and are very beneficial to help develop a career. The fact that the MBA brings together people from different parts of the world is also very useful to develop a wider view of the industry.


Can you describe your current role?

I've secured a job as an Online Communities Manager at Liverpool FC. I manage the official website forums, lead on moderating website comments and other fan areas, help the Club to keep abreast of the latest trends and platforms on social media, assist teams with social media plans, content and campaigns as well as providing insights into our digital performance to different department of the club. My placement was vital for me to get a permanent job at Liverpool.


MBA programmes