Elena Okaemova: Russia

Before undertaking the Football Industries MBA, Elena was working on Radio Zenit - the official Radio station of the FC Zenit Saint Petersburg.

What were you doing before you began the MBA?

All my life and career is tightly bound to football and media. I was working on the Radio Zenit for more than 11 years. I’ve come a long way from an intern to reporter and then to the Head of the Sport Department and Sports Programs Anchor. Throughout that journey, me and my wonderful colleagues won prestigious awards, participated in global radio conferences, covered the World cups, Olympic Games, Euros and the Champions league finals.

Why did you decide to study an MBA?

After all of these years of working in the football industry, I realized that in order to achieve new heights, I need to gain academic knowledge. I decided that the United Kingdom is the place to develop business skills in Sport Management.

Why did you choose the Management School?

The Football Industries MBA program at the University of Liverpool was number one in my personal ranking. Luckily, we were interested in each other as I was awarded full fee Scholarship.

What skills and knowledge do you feel you have developed?

As a Football MBA scholar, I have a deep understanding of trends and opportunities in the industry as well as voids and threats. My academic knowledge gained throughout my studies includes understanding in sports operations, football economics and finances, sport and the law, marketing and strategy. Apart from invaluable academic theories, my MBA study gave me the opportunity to learn from successful industry practitioners such as Neil Doncaster, Rick Parry, Jo Tongue, Peter Moor, Paul Barber and David Dean. I have already gained a lot of experience building network, maintaining and leveraging connections in the UK sports circles, which undoubtedly will provide more benefits in my professional life.

What do you think are the main challenges women face in the football industry?

When I started my career in the football industry 11 years ago, there were only a few female sport journalists in St. Petersburg. It was almost impossible to imagine a women commenting on football matches or running a club as a CEO. Thankfully, the industry has been moving toward diversity and gender equality. Women have won their place on and off the pitch becoming reporters, referees, board members and CEO’s of football clubs. So now, we have role-models to follow and be inspired by.

What advice would you give to women thinking of a career in football?

If you are thinking of a career in football, I encourage you to pursue it. Follow your dream, do not be afraid to step out of your comfort zone as it is the only way to grow and change the world.

Find out more about the scholarships we have available.