Last week, the Management School's Marketing Group hosted the “Responsible Research in Marketing” event, which brought together academics to explore how marketing research can contribute to positive societal impact, with a focus on the role scholars can play in addressing real-world challenges through responsible and ethical research.
A number of internationally recognised speakers took part in the programme, sharing their expertise and perspectives. Their presentations covered a range of topics, encouraging discussion on how marketing can support areas such as sustainability, consumer wellbeing, and broader social good.
In addition to the presentations, the event included panel discussions that allowed for further exploration of key issues in the field, which provided an opportunity for attendees to engage with different viewpoints and reflect on current research practices.
The programme also included several networking opportunities, enabling participants to connect with colleagues from other institutions. A dedicated day of one-to-one meetings was held, where staff and PhD researchers could discuss their work directly with visiting scholars. These sessions offered useful feedback and helped to identify potential areas for future collaboration.
Overall, the event provided a structured setting for sharing ideas and building connections within the marketing research community. It highlighted the importance of considering responsibility in academic work and supported ongoing efforts to develop research that can have a meaningful and practical impact.