Welcome to BA Marketing

Information for students starting study in September 2025

Dear students,

A huge congratulations on your results, and welcome to the BA Marketing and BA Marketing with a Year in Industry programmes!

My name is Dr Cathy McGouran, and I’m your Director of Studies. I’m really looking forward to meeting you and supporting you throughout your time with us at the University of Liverpool.

Ahead of Welcome Week, I wanted to share a few tips and suggestions to help you prepare for the start of term:

• Get involved in Welcome Week: There’ll be a range of events designed to help you settle in, meet your course mates, and get to know the Management School and the city. I strongly encourage you to take part – these events are a great way to start building connections and feeling at home. Our first event together will be your Programme Talk, where I’ll introduce the course in more detail and explain the support available throughout your studies.
• Start building your personal brand: As part of your degree, we’ll encourage you to start thinking about your future career from day one. Platforms like LinkedIn are great for developing your professional presence and staying informed about key issues in marketing. If you haven’t already created a LinkedIn profile, now is a great time to start. You’re also very welcome to join our LinkedIn group, the ULMS BA Marketing Group, where students and staff share updates and opportunities throughout the year.
• Explore and get involved: There’s so much more to university than your degree. Take the time to explore the societies and student groups on offer including the Women in Business Society, both of which are fantastic communities for meeting like-minded students and getting involved in professional development and events.
• Ask for help when you need it: Whether it’s academic advice or personal support, there’s a whole team of academic and professional services staff here to support you. Please don’t hesitate to reach out if you need anything.

I hope you’re excited about the year ahead – I look forward to welcoming you on campus very soon!

Warm regards,

Dr Cathy McGouran

Recommended reading

When you start your programme modules, particular readings will be recommended to you by module staff to help support your studies. In the meantime, you could take a look at the library resources guide for the Management School to get a feel for the different resources to which the school subscribes. 

Keeping up to date with the news is also recommended (and is expected during your studies). Marketing websites such as Marketing Week are useful to consult. 

Welcome Week

Welcome week is Monday 15 - Friday 19 September, we will add your timetable in here when it is available.

Advice from recent graduate Hannah Kirtley, BA Marketing with a Year in Industry 

1. Push yourself to join in on flat outings or organised on campus activity in the first few weeks. You aren't always going to be best friends with everyone, but making an effort to meet new people really helps you settle into university life. If you want to explore off campus, then keep your eye out for app's and offers for ticketed freshers events. Liverpool is the most vibrant and friendly city, not just for clubbing, there are so many different things to explore. 
2. Managing your time isn't always easy, make sure you make notes of when deadlines are due ASAP and make the most of useful digital planning tools, like Google Calendar. Try not to leave things to the last minute, I found trying to work in a 9- 5 format helped me stay on top of things.
3. Make the most of extra oppourtunities, I was Vice President of the Marketing Society, attended lots of ULMS Extra sessions and my academic advisor put me in touch with the ULMS Alumni team, who helped me find a weeks work experience.