Business events

Our business events are designed to super charge your working day with expert talks and networking

Business Breakfast: Smarter pricing strategies

Join our next Business Breakfast to explore smarter pricing strategies, with a focus on dynamic pricing, a flexible and increasingly popular way businesses use to adjust prices in real-time based on demand, timing and market trends.

Time: 9-10:30am

Date: Wednesday 2 July 2025

Place: Radisson RED Hotel, Lime Street

Event details

Not sure what dynamic pricing is? Think about how hotel room rates or airline tickets change depending on when you book. It's a strategy that helps businesses respond quickly to changes in demand and stay competitive, while improving customer experience and boosting revenue.

In collaboration with Radisson RED hotel, this event features experts from the University of Liverpool Management School (ULMS) and professionals from Radisson RED, who will share both academic and real-world perspectives on how dynamic pricing works and why it’s becoming a go-to method in hospitality and beyond.

Whether you're in hospitality, retail, or simply curious about how businesses set prices, this session will offer valuable takeaways on smarter pricing, customer behaviour, and staying agile in today’s fast-moving markets.

Event Schedule

Time	Programme
9:00-9:25	Networking and refreshments
9:25-09:30	Welcome by Kate Dalton, External Engagement Officer at ULMS
9:30-09:50	Professor Nicolas De Roos, Professor of Economics at ULMS
9:50-10:10	Michelle Melia, Sales Account Manager (UK and Ireland), and Martynas Rutkauskas, General Manager, at Radisson RED
10:10-10:30	Questions and further networking chaired by Hazel Kennedy, External Engagement Manager at ULMS
10:30	Event close

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