Brett Centre for Entrepreneurship events

The Brett Centre for Entrepreneurship (BCfE) events provide opportunities for open debate on the most pressing issues on entrepreneurship, SME development and self-employment.

Entrepreneurs Monthly Meet-up (EMM)

Based in Liverpool? Interested in entrepreneurship and networking with entrepreneurs? Join our free-to-attend Entrepreneurs Monthly Meet-up.

The Entrepreneurs Monthly Meet-up will be back in October to mark the start of the new academic year. 

Seminar series 

Are you a researcher, policymaker or analyst interested in entrepreneurship research. Join our free-to-attend Brett Centre for Entrepreneurship (BCfE) Seminar Series.

What is the BCfE Seminar Series?

The Series provides an opportunity to hear from high-profile researchers whose talks focus on the contemporary challenges faced by entrepreneurs in society and the economy.

Upcoming events

Artificial Intelligence (AI) for All: Upskilling SMEs to thrive in the digital economy with guest speaker Dr Nisreen Ameen, Associate Professor in Digital Marketing, Royal Holloway, University of London

•    Date: 25 June 2025
•    Time: 2-3.30pm
•    Location: University of Liverpool Management School, Seminar Room 5

Abstract:

This talk explores how artificial intelligence can enable small and medium-sized enterprises (SMEs) to thrive in the digital economy. Drawing on recent research and industry engagement, it examines the challenges and opportunities SMEs face in adopting AI tools and technologies. The session will highlight insights from two recent studies and introduce a set of practical resources currently under development to support innovation and strategic AI use. By combining academic perspectives with real-world examples, the talk offers a forward-looking view of how SMEs can harness AI to drive growth, creativity, and resilience in an evolving digital landscape.

Bio:

Dr Nisreen Ameen is Associate Professor in Digital Marketing at Royal Holloway, University of London. Her research focuses on artificial intelligence (AI), innovation ecosystems, and inclusive entrepreneurship. She leads high-impact, cross-sector projects that address complex societal challenges through digital innovation. Her work explores AI adoption, digital inclusion, and equitable economic growth, and has been cited by the European Parliament, United Nations ESCWA, and Onward. She has published over 40 peer-reviewed articles in top-tier journals and has delivered expert briefings to organisations including Roche, Gartner, and the House of Lords. As Director of the Digital Organisation and Society Research Centre, she provides strategic leadership in research, industry, and policy engagement, working with partners such as the NHS, Oracle, and Ofcom. Recognised as one of the Top 100 UK Marketing Influencers in 2024, she has a strong track record of academic excellence, interdisciplinary leadership, and real-world impact.