Stéphanie Thomson
Stéphanie Thomson is a third-year PhD student in the Department of Communication and Media at The University of Liverpool. Her thesis examines the marketing techniques of femtech fertility startups through a sample of over 120 Facebook and Instagram adverts.
Her work draws on theories from symbolic advertising critics like Robert Goldman and Judith Williamson, and understands advertisements to be more than just promotional tools: they are socio-cultural texts, both reflections of and contributors to societal norms and values.
Outside of academia, she has over 15 years of editorial and marketing experience with the United Nations, World Economic Forum, and Google. Her writing and research has appeared in the New York Times, the Washington Post, the Atlantic, the Guardian, Vogue and GQ.