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Creative Futures

Liverpool's historic waterfront with modern and old architecture at sunset

Creative Futures positions the University of Liverpool as a global leader in creative innovation, where music, culture, film and gaming intersect with technology, research and industrial application to deliver societal and economic impact.

Combining Liverpool’s world-leading cultural identity and the University of Liverpool’s interdisciplinary strengths, along with the successfully secured Music Futures AHRC creative cluster, the platform will place creativity at the heart of innovation and inclusive growth.

Acting as a convening force, it will connect academics, students, industry, policymakers, cultural organisations and communities to translate research into real-world impact, strengthening the region’s competitiveness in the evolving global creative economy.

Explore our work

Crowds watching an outdoor Eurovision performance in Liverpool

Digital context-based methods for social listening to understand the social/cultural impact of Eurovision in Liverpool

Investigating the social/cultural impact of Eurovision on communities in Merseyside.

The Cavern club in Liverpool Mathew Street

Transforming music policy in Liverpool: heritage, tourism and industry

Research at the Institute of Popular Music has catalysed and informed policy innovations in the Liverpool city-region.

A young boy looking at projections on a wall

Centre of Architecture and the Visual Arts (CAVA): immersive technologies in historical buildings

Liverpool and CAVA are leading the development of engaging architectural heritage visitor experiences.

Innovate with us

If you’re interested in learning about the full scope of our work or exploring collaborative opportunities, contact our team.

Creative Futures assets and capabilities

Digital Media & Society Institute

Understanding the role of digital media in society and its impact on individuals, communities, nations and the world.

Photo of live music concert

Institute of Popular Music

The world’s first specialist centre for the study of popular music.

Two people in shadow standing in front of a rendered rural landscape

Centre for Architecture and the Visual Arts (CAVA)

A multidisciplinary research centre interested in the critical intersection of space, media and culture.

Music Futures staff photo

MusicFutures

An ambitious five-year programme which will position Liverpool City Region as a global hub for innovation, sustainability and research and development in music.

Latest updates

Latest news and updates from the Creative Futures platform at Liverpool.