EBUS 605 - Digital Strategy

The aim of this module is to give the student a comprehensive understanding of the processes involved in developing a digital business strategy, leveraging the transformative capabilities of artificial intelligence (AI) technologies. In addition to exploring traditional approaches to strategy formulation, this module will delve into cutting-edge AI-driven strategies that drive competitive advantage in the digital landscape. Students will evaluate emergent digital business models, with a specific focus on how AI-powered innovations are reshaping traditional paradigms.

Availability

Semester 2

 

Registering to audit the module

Contact Dr Katerina Antonopoulou directly, K.Antonopoulou@liverpool.ac.uk.