Mitsuko Gonzalez Iitomi

Supervisors

Prof. Simeon Yates, Department of Communication and Media, University of Liverpool; Dr. Nicolas Brando, Department of Law, University of Liverpool

Email address

m.gonzalez-iitomi@liverpool.ac.uk

Research topic

My research examines the impact of digital technologies on the formation of values, drawing on Shalom Schwartz's theory of fundamental human values and social capital theories. The study will analyse various forms of communication and social exchange that shape values and behaviours within the process of socialisation. This study may be conducted across different generations, defined by their level of entry into digitalisation, and distributed among family groups. The objective is to identify gaps in the transmission of cultural values that affect family social heritage.

Key words

Behaviour, media literacy, digitalisation, social heritage

Academic achievements

2024: Masters degree from the University Adolfo Ibáñez, Chile. Top-ranked.

2024 – present: Consultant for the Center for Law and Democracy at UT Austin. Project to develop a scalable model for deliberative consultations on constitutional issues with a focus on using such deliberations to reduce polarisation.

2024: Branding Challenge 2024, Valora Group, Latin America.

Winner of the Marketing Strategy Competition. Brand: Unimarc - Grocery Retail industry

2023-2025: Researcher for the Laboratory of Surveys and Social Analysis, LEAS UAI, Adolfo Ibáñez University, Chile

2018-2022: Discovery Channel Chile Strategic Committee - Audience analysis

Teaching experience

UG and MA teaching experience at Adolfo Ibañez University:

Audience and Consumer
Communication and Digital Strategy
Social Analysis and Digital Audience
Audience Research and Management
Research for Communication
Strategic Communication
Applied Communication
Ethics

Advisor Professor for the Professional MA degree in the School of Communication, Adolfo Ibañez University