Haili Xu
‘The Grimness and Sharpness of Balenciaga: How Artists Use Music to Shape the Aesthetic Symbols of Dystopian Future Imagination’
Email address
Names of Supervisors and affiliated institutions
Professor Michelle Henning, Department of Communication and Media, Dr Nessa Johnston, Department of Communication and Media, Mr Gary Needham, Department of Communication and Media.
Research topic
This is a cultural study on the fashion brand Balenciaga. It mainly attempts to explore how artists interpret Balenciaga's dystopian future imagination in its visual communication through innovative electronic music production methods in artistic collaboration and structure it into an aesthetic symbol that influences the public. This study will analyse the visual communication elements of Balenciaga by using past scholars' research on dystopian culture, and combine modern music production technology, the evolution history of music genre and music culture trends to address the formation process of Balenciaga's music and how it has become part of Balenciaga's overall brand of cultural expression.
Key words: Fashion, Balenciaga, Subculture, Dystopia, Music, Cultural studies.