Research
Research interests
> marketing’s financial performance impact
> marketing (asset) reporting / accountability
> business-to-business advertising and branding
> digital marketing
> methods
Dr Peter Guenther MSc, PhD
Senior Lecturer (Associate Professor) in Marketing and Visiting Professorial Fellow at the Institute of Management and Decision Sciences (MDS) at Hamburg University of Technology (TUHH), Germany
Marketing (ULMS)
Marketing (ULMS)