Research outputs
2025
Freedom or control? Liberals’ versus conservatives’ responses to frontline employee behavioral control policies
Dao, H., Theotokis, A., & Brakus, J. J. (n.d.). Freedom or control? Liberals’ versus conservatives’ responses to frontline employee behavioral control policies. Journal of the Academy of Marketing Science.
Are you judging me or my idea? How feedback impacts future idea success in web‐based idea management systems
Lehmann, S. L., Beretta, M., Dao, H. M., & Ebersberger, B. (2025). Are you judging me or my idea? How feedback impacts future idea success in web‐based idea management systems. Journal of Product Innovation Management. doi:10.1111/jpim.12778
2024
Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth
Dao, H. M., Bhoumik, K., & Igarashi, R. (2024). Whether and How Prepurchase Word of Mouth Affects Postpurchase Word of Mouth. Journal of Interactive Marketing, 59(4), 415-431. doi:10.1177/10949968241227923
2023
Like A Robot: The Effect of Political Ideology on Consumer Response to Employee Agency Control
Dao, H., Theotokis, A., & Brakus, J. (2023). Like A Robot: The Effect of Political Ideology on Consumer Response to Employee Agency Control. In THE 18TH INTERNATIONAL RESEARCH SYMPOSIUM ON SERVICE EXCELLENCE IN MANAGEMENT (QUIS18). Hanoi, Vietnam.
Can Prepurchase Word of Mouth Affect Postpurchase Word of Mouth? The Role of Interpersonal Closeness in Online Review Sharing
Dao, H., Bhoumik, K., & Igarashi, R. (2023). Can Prepurchase Word of Mouth Affect Postpurchase Word of Mouth? The Role of Interpersonal Closeness in Online Review Sharing. In Proceedings of the European Marketing Academy.
2021
Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility
Dao, H. M., & Theotokis, A. (2021). Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility. Journal of Interactive Marketing, 54, 25-39. doi:10.1016/j.intmar.2020.09.001