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Hung Dao

Dr Hung Dao

Contact

Hung.Dao@liverpool.ac.uk

+44 (0)151 795 1532

Publications

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2024

2023

Like A Robot: The Effect of Political Ideology on Consumer Response to Employee Agency Control

Dao, H., Theotokis, A., & Brakus, J. (2023). Like A Robot: The Effect of Political Ideology on Consumer Response to Employee Agency Control. In THE 18TH INTERNATIONAL RESEARCH SYMPOSIUM ON SERVICE EXCELLENCE IN MANAGEMENT (QUIS18). Hanoi, Vietnam.

Conference Paper

Can Prepurchase Word of Mouth Affect Postpurchase Word of Mouth? The Role of Interpersonal Closeness in Online Review Sharing

Dao, H., Bhoumik, K., & Igarashi, R. (2023). Can Prepurchase Word of Mouth Affect Postpurchase Word of Mouth? The Role of Interpersonal Closeness in Online Review Sharing. In Proceedings of the European Marketing Academy.

Conference Paper

2022

Treating Employees like Robots: The Effect of Political Ideology on Consumer Response to Employee Agency Control

Dao, H., Theotokis, A., & Brakus, J. J. (2022). Treating Employees like Robots: The Effect of Political Ideology on Consumer Response to Employee Agency Control. In European Marketing Academy Annual conference (EMAC 2022).

Conference Paper

2021

2020

Consumer Response to Dehumanization of Frontline Employees: The Role of Political Ideology

Dao, H., Theotokis, A., & Brakus, J. J. (2020). Consumer Response to Dehumanization of Frontline Employees: The Role of Political Ideology. In 2020 Annual Winter Conference Society for Consumer Psychology.

Conference Paper