Final-year German students prepared a team-presented business project for their end-of-semester oral assessments. Watch their video below!
Bring Ibiza in die Schweiz (Bring Ibiza to Switzerland)
Amongst other things, the students’ challenge comprised a marketing strategy including an advertisement tailored to the results of a survey that the students themselves conducted.
Watch this video summary by Klaudia, Lorna and Teresa about how their team developed their project to market an (unfortunately imaginary) Swiss ski resort called Kristallspitze that offered sustainable spa products, Ibiza-style rave nights, an exclusive snow experience and its very own resort cocktail, Kristall Spritz.
You can also find a link to this via the Germanists' Newspaper Scausländer.
This project is entirely fictional and purely for educational purposes. It is not supported by or has any interest in any real companies.