My main research interests are in the effects of food promotion on children's food preferences, choices and ingestive behaviour. Specifically I am interested in quantifying the extent and nature of food advertising via television, new media and other sources (e.g. outdoor advertising) and elucidating the effects of branding activity (e.g. use of promotional characters) on children's responses to advertising. In addition, I am interested in determining the role of situational factors (e.g. hunger state), and both intrinsic (e.g. tendency to eat in the absence of hunger, cue responsiveness) and extrinsic (e.g. parental control, independent spending power) mediating factors on children's intake and request responses to food marketing.