Dr Yumeng Zhang
Lecturer in Marketing Marketing (ULMS)
- Work email Yumeng.Zhang@liverpool.ac.uk
- Personal WebsiteGoogle Scholar
About
Personal Statement
Yumeng is a Lecturer (Assistant Professor) in Marketing at the University of Liverpool Management School. She has degrees in Financial Management and Applied Economics, and obtained her Ph.D. in Business and Management from Queen Mary University of London. Before joining Liverpool, she worked as a research fellow in the energy industry.
She uses econometric and game-theoretic models to understand business relationships in her research. Her work has been published in journals such as European Journal of Operational Research, Journal of Business Research, Transportation Research Part E: Logistics and Transportation Review, etc.