Zi is a Lecturer in Geographic Information Science at the Department of Geography and Planning and the Geographic Data Science Lab since September 2023.
Her research interests fall in the ways in which places are shaped by people's consumption. She leverages quantitative geospatial methods and theory to understand the compositional and contextual facets of socio-spatial structure and neighbourhood dynamics, with a variety of data sources including digital footprint data. Currently, she is working on the financial precarity in the UK to gain insights into the spatial inequalities of financial inclusion via geodemographics.
She completed her PhD in Human Geography from the University of Leeds in 2021. Her PhD research focused on harnessing social media data to understand urban tourist patterns and the implications for retail location modelling. Prior to her current position, she was a Postdoctoral researcher at the Consumer Data Research Centre (CDRC).