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2026

The role of immersion and digital personas in building customer loyalty in metaverse retailing

Ma, C., Xun, J., Ye, Z., & Hong, Y. (2026). The role of immersion and digital personas in building customer loyalty in metaverse retailing. JOURNAL OF RESEARCH IN INTERACTIVE MARKETING. doi:10.1108/JRIM-09-2025-0544

DOI
10.1108/JRIM-09-2025-0544
Journal article

2025

2024

2023

2022

2021

Estimating small-area demand of urban tourist for groceries: The case of Greater London

Ye, Z., Clarke, G., & Newing, A. (2021). Estimating small-area demand of urban tourist for groceries: The case of Greater London. JOURNAL OF RETAILING AND CONSUMER SERVICES, 58. doi:10.1016/j.jretconser.2020.102263

DOI
10.1016/j.jretconser.2020.102263
Journal article