UCAS code N500
Marketing BA (Hons) will teach you to examine how customers and consumers behave, how markets function and evolve and how firms interact with these markets. Expect to develop a solid grounding in the main management disciplines With excellent links with professional bodies, our programme will help you to develop a high level of marketing knowledge and further your strategic thinking.
Our Marketing BA (Hons) programme is accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, and has CIM Employability Programme status. This confirms that our curriculum maps to the CIM’s Global Professional Marketing Frameworks.
This programme has continued to rise in important subject rankings, including:
During your studies, you will meet and work with local and national businesses to network and build your skills.
Explore specialist topics including branding, market research, relationship marketing, digital marketing and analytics, international marketing and marketing strategy. Understand how to embed marketing ethics, CSR and sustainability into your practice.
Study a programme full of interesting and relevant content that highlights the important role marketing plays in business and society.
Our graduates are suited to roles in small and large organisations, including specialist marketing agencies.
The University of Liverpool Management School holds accreditation from AACSB, AMBA and EQUIS. This makes it one of an elite group of institutions worldwide to hold the gold standard triple accreditation.
Our Marketing programme is accredited by the Chartered Institute of Marketing (CIM) and Chartered Institute of Management Accountants (CIMA).
Chartered Institute of Marketing (CIM)
University of Liverpool has partnered with The Chartered Institute of Marketing (CIM) to map the content of our BA Marketing, against their unique Professional Employability Criteria – a framework of behaviours, knowledges, and skills required of today’s graduates.
CIM is the world’s leading professional marketing body and by recognising that our BA Marketing maps to the body’s recommended criteria, it ensures our students are best equipped to progress their knowledge and career.
Our BA Marketing programmes have exemptions from modules on the Level 4 Certificate in Professional Marketing and the modules on the Level 6 Diploma in Professional Marketing.
Our MSc Marketing course has a Graduate Gateway exemption from the Strategic Marketing module on the Level 6 professional qualification.
Discover what you'll learn, what you'll study, and how you'll be taught and assessed.
Your first year will provide you with the knowledge and skills needed for a deeper study of marketing and related business disciplines in second and final year. Learn about the graduate recruitment process and develop your employability skills.
Understand the core marketing principles, consumer behaviour and how organisations operate. Gain experience in quantitative and qualitative approaches to analysing markets and business decisions.
Programme details and modules listed are illustrative only and subject to change. This course has been updated for 2027 entry as part of a review of all our programmes. This review has considered refining study pathways, strengthening links with employers, integrating generative AI, developing students’ research skills, and enhancing alignment with our research strengths. Please note, as at all times, the University reserves the right to make reasonable changes, including to content, entry requirements, or fees, or to discontinue programmes. Applicants will be informed of any significant change.
Build on the knowledge and skills you developed in first year and deepen your understanding of key marketing concepts and their application in a range of business settings.
Explore specialist topics like branding, retail and services marketing, market research and ethical decision-making through core modules. Completing these modules will further develop your ability to analyse markets and interpret data to inform marketing strategy.
| Compulsory modules | Credits |
|---|---|
| RETAIL MARKETING (MKIB230) | 15 |
| SERVICES MARKETING (MKIB255) | 15 |
| MARKET RESEARCH (MKIB256) | 15 |
| MARKETING ETHICS, SUSTAINABILITY & CSR (MKIB270) | 15 |
| STRATEGIC BRAND COMMUNICATIONS (MKIB204) | 30 |
Programme details and modules listed are illustrative only and subject to change. This course has been updated for 2027 entry as part of a review of all our programmes. This review has considered refining study pathways, strengthening links with employers, integrating generative AI, developing students’ research skills, and enhancing alignment with our research strengths. Please note, as at all times, the University reserves the right to make reasonable changes, including to content, entry requirements, or fees, or to discontinue programmes. Applicants will be informed of any significant change.
Get an advanced understanding of marketing in a range of contexts, with a focus on strategic decision-making and contemporary issues.
Deepen your knowledge of digital analytics, marketing in society, relationship marketing and strategic marketing practice through core modules.
Explore areas aligned with your interests and career goals through optional modules.
The final year combination of advanced study, critical analysis and applied learning prepares you for a wide range of marketing and business careers, or postgraduate study.
| Compulsory modules | Credits |
|---|---|
| MARKETING & DIGITAL ANALYTICS (MKIB340) | 15 |
| MARKETING AND SOCIETY (MKIB355) | 15 |
| RELATIONSHIP MARKETING (MKIB362) | 15 |
Programme details and modules listed are illustrative only and subject to change. This course has been updated for 2027 entry as part of a review of all our programmes. This review has considered refining study pathways, strengthening links with employers, integrating generative AI, developing students’ research skills, and enhancing alignment with our research strengths. Please note, as at all times, the University reserves the right to make reasonable changes, including to content, entry requirements, or fees, or to discontinue programmes. Applicants will be informed of any significant change.
Modules are delivered through a blend of lectures, seminars and practical workshops, using a range of active learning approaches such as real-world case studies, live briefs, simulations and digital tools. You will engage with contemporary marketing issues, including branding, consumer behaviour, digital analytics and global marketing.
Lectures introduce key concepts and frameworks, while seminars provide opportunities to apply your knowledge through discussion, problem-solving and group activities. Some modules include practical sessions where you will work with data, develop marketing insights and apply analytical techniques.
Across the programme, there is a strong emphasis on applying theory to practice, developing both creative and analytical skills. You will also undertake independent and group study, making use of online resources, the virtual learning environment and the School’s library facilities.
Assessment is designed to reflect real-world marketing practice and includes a mix of coursework and examinations, with the balance varying by module.
You may be assessed through a range of methods, including:
This varied approach supports the development of both analytical and practical marketing skills.
At Liverpool, we take a distinctive approach to education through the Liverpool Learning Framework. This means teaching that is engaging, inclusive and designed to help you succeed during your studies and beyond.
You’ll develop specialist subject knowledge alongside the skills employers value most, including:
Our curriculum is characterised by the three Liverpool Hallmarks:
We also embed key priorities across our curriculum, including AI literacy, employability, and sustainability, helping you prepare for the future and make a positive impact in the world.
We’re committed to creating a supportive and inclusive learning environment where every student can thrive.
Studying with us means you can tailor your degree to suit you. Here's what is available on this course.
University of Liverpool students can choose from an exciting range of study placements at partner universities worldwide. Choose to spend a year at XJTLU in China or a year or semester at an institution of your choice.
Immerse yourself in Chinese culture on an optional additional year at Xi'an Jiaotong Liverpool University in stunning Suzhou.
Broaden your world by spending an additional year of study at a partner university abroad following your second year of study.
Take a semester of your second year of study at one of our worldwide partner institutions.
Spend a summer abroad on a study placement or research project at one of our worldwide partner institutions.
Year in industry placements give you an in-depth workplace experience where you can develop your skills and apply your learning.
If you'd like to undertake a year in industry, you can transfer to Marketing with a Year in Industry BA (Hons) during your studies, subject to meeting the academic requirements of your course.
To spend a year in industry, you'll need to secure a placement with an organisation. If you're unable to find a placement, you'll continue with the standard version of the course without a year in industry.
Every student at The University of Liverpool can study a language as part of, or alongside their degree. You can choose:
Students studying Digital and Intelligent Marketing BA at XJTLU can study this course at the University of Liverpool. Read more about Marketing BA (Hons) as part of the 2+2 programme .
The natural next step for ambitious XJTLU students who want to build a brilliant career.
Day-to-day teaching will take place in the University of Liverpool Management School; a world leading centre for management and leadership education and research and is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation. At the Management School, students have access to careers education, opportunities to work as well as excellent library and IT facilities, just one minute’s walk away.
From arrival to alumni, we’re with you all the way:
Want to find out more about student life?
Chat with our student ambassadors and ask any questions you have.
The Management School has outstanding links with private and public sector organisations, with many of our graduates going onto successful careers in the subject. With a variety of different specialisms in marketing, our programme will equip you with a range of skills highly sought after by employers.
Former students find successful careers in many professions such as:
Recent employers include:
You will also be encouraged to undertake a Year in Industry as part of the four-year sandwich degree programme. You can also explore the following postgraduate opportunities here at Liverpool: