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If you study Marketing BA at XJTLU you'll study Marketing at the University of Liverpool on the XJTLU 2+2 programme. View all XJTLU 2+2 programmes.

Marketing BA (Hons): XJTLU 2+2 programme

Our Marketing BA (Hons) programme will provide you with a solid grounding in the main management disciplines. You will also be able to specialise in marketing, allowing you to examine how customers and consumers behave, how markets function and evolve and how firms interact with these markets.

It is an exciting time to join us, our Marketing programmes are ranked 2nd (up 6 places from last year), in the Guardian League Tables 2025. We have an overall ranking of 5th in the sector (up from 9th in the previous year) for Complete University Guide 2025. We also outperformed the sector benchmarks for all 7 question themes in NSS 2024.

*based on subject area.

Marketing BA (Hons)

Read more about this course on the full programme page.

Course overview

Our Marketing programme contains specialist modules including digital marketing, branding, market research, relationship marketing, digital marketing and analytics, international marketing and marketing strategy which will help you develop your overall marketing skills alongside provide you with networking and employability skills.

During your time at Liverpool, you will have the opportunity to meet and work with local businesses to network and build your skills which will make you stand out as a graduate and to assist you with kick-starting your career in both small and large organisations plus specialist marketing agencies.

Accredited by the Chartered Institute of Marketing (CIM) and Chartered Institute of Management Accountants (CIMA), our Marketing programme comes with excellent teaching and quality content as you will be taught by staff with a mixture of research and professional backgrounds. You can be confident of studying a programme full of interesting and relevant content that underpins the important role that marketing plays in business and society.

Accreditation

The University of Liverpool Management School holds accreditation from AACSB, AMBA and EQUIS. This makes it one of an elite group of institutions worldwide to hold the gold standard triple accreditation.

Our Marketing programme is accredited by the Chartered Institute of Marketing (CIM) and Chartered Institute of Management Accountants (CIMA).

Accreditation in detail
CIM logo

CIM

Chartered Institute of Marketing (CIM)

University of Liverpool has partnered with The Chartered Institute of Marketing (CIM) to map the content of our BA Marketing, against their unique Professional Employability Criteria – a framework of behaviours, knowledges, and skills required of today’s graduates.

CIM is the world’s leading professional marketing body and by recognising that our BA Marketing maps to the body’s recommended criteria, it ensures our students are best equipped to progress their knowledge and career.

Our BA Marketing programmes have exemptions from modules on the Level 4 Certificate in Professional Marketing and the modules on the Level 6 Diploma in Professional Marketing.

Our MSc Marketing course has a Graduate Gateway exemption from the Strategic Marketing module on the Level 6 professional qualification.

Chartered Institute of Management Accountants logo

CIMA

This programme is accredited by Chartered Institute of Management Accountants (CIMA) which will give you further skills and understanding on how businesses operate, are managed, how to create strategies and how people work together.

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We’re proud to announce we’ve been awarded a Gold rating for educational excellence.

Fees and funding

Tuition fees cover the cost of your teaching and assessment, operating facilities such as libraries, IT equipment, and access to academic and personal support.

All XJTLU 2+2 students receive a partnership discount of 10% on the standard fees for international students. We also offer 50 XJTLU Excellence Scholarships providing a 25% discount on tuition fees to the students that score most highly in stage 2 at XJTLU across the different subject areas. Allocation is based on the number of applications received per programme.

The net fees (inclusive of the discounts) can be seen below.

Tuition fees

2025 tuition fee (full) - £25,000

2025 tuition fee for XJTLU 2+2 students (inclusive of 10% discount) - £22,500

2025 tuition fee for XJTLU 2+2 students qualifying for Excellence Scholarship (inclusive of 25% discount) - £18,750

Fees stated are for the 2025-26 academic year.

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Course content

Discover what you'll learn, what you'll study, and how you'll be taught and assessed.

Year two

In your second year, you will take more specialised marketing modules such as Market Research, Retail Marketing and Branding, Services Marketing alongside business-related modules to further develop your knowledge of the modern business environment.

Upon successful completion of your second year, you will be able to understand and critically evaluate knowledge of business and marketing concepts to diverse organisational contexts using plus be able to demonstrate the link between entrepreneurship, innovation and business creation from start-ups right up to large multinational organisations.

On the 2+2 programme, you’ll study your third and fourth years at the University of Liverpool. These will be year two and year three of the University of Liverpool’s programme of study.

On the 2+2 programme, you'll study your third and fourth years at the University of Liverpool. These will be year two and year three of the University of Liverpool's programme of study.

Programme details and modules listed are illustrative only and subject to change.

Modules

Compulsory modules Credits
BRANDING (MKIB202) 15
INTEGRATED MARKETING COMMUNICATIONS (MKIB257) 15
MARKET RESEARCH (MKIB256) 15
RETAIL MARKETING (MKIB230) 15
SERVICES MARKETING (MKIB255) 15
MARKETING ETHICS, SUSTAINABILITY & CSR (MKIB270) 15
Optional modules Credits
BUSINESS IN THE GLOBAL ECONOMY (MKIB225) 15
EQUALITY, DIVERSITY AND INCLUSION IN ORGANISATIONS (ULMS226) 15
ENTREPRENEURSHIP (ULMS252) 15
INNOVATION AND ENTREPRENEURSHIP (ULMS259) 15
INTERNATIONAL MANAGEMENT (MKIB253) 15
INTERNATIONAL FINANCE (NON-SPECIALIST) (ACFI260) 15
OPERATIONS MANAGEMENT: TOOLS AND TECHNIQUES (EBUS209) 15
PRACTICAL METHODS FOR PROBLEM SOLVING (ULMS215) 15
SUSTAINABLE FORMS OF ENTERPRISE AND ENTREPRENEURSHIP (MKIB235) 15
THEORY OF THE FIRM (ECON254) 15

Programme details and modules listed are illustrative only and subject to change.

Year three

Your final year of study includes a range of modules that probe more deeply into contemporary issues and will consolidate your knowledge and understanding of marketing and management through a much greater degree of personal study and research.

Upon successful completion of your third year, you will have developed a core level of understanding and knowledge of management theory and practice and understand the key theoretical structures for studying marketing and the consumer.

On the 2+2 programme, you’ll study your third and fourth years at the University of Liverpool. These will be year two and year three of the University of Liverpool’s programme of study.

On the 2+2 programme, you'll study your third and fourth years at the University of Liverpool. These will be year two and year three of the University of Liverpool's programme of study.

Programme details and modules listed are illustrative only and subject to change.

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Your experience

Day-to-day teaching will take place in the University of Liverpool Management School; a world leading centre for management and leadership education and research and is one of an elite group of institutions worldwide to hold the gold standard ‘triple-crown’ accreditation. At the Management School, students have access to careers education, opportunities to work as well as excellent library and IT facilities, just one minute’s walk away.

Explore where you'll study

Image of the outside of the Management School building
Management School
Management School students in conversation in the McKenzie Trading Suite at the Management School
McKenzie Trading Suite at the Management School
Image of the reception area and café, located on the ground floor of the Management School
Reception and café
Image of a large seminar room with lecture theatre style seating in the Management School
Seminar room 5, Management School
Image of large open plan seminar room in Management School
Seminar room 2, Management School
Image of a corridor, lifts and seating area on the first floor of the Management School.
First floor social space, Management School
Explore where you'll study
Image of the outside of the Management School building
Image of the outside of the Management School building Management School students in conversation in the McKenzie Trading Suite at the Management School Image of the reception area and café, located on the ground floor of the Management School Image of a large seminar room with lecture theatre style seating in the Management School Image of large open plan seminar room in Management School Image of a corridor, lifts and seating area on the first floor of the Management School. A student studying in the Management School. Image of corridor with lots of offices on either side.
Watch on Panopto: 2+2 Marketing: Xinrong’s story

2+2 Marketing: Xinrong’s story

Virtual tour

Supporting your learning

From arrival to alumni, we’re with you all the way:

At Liverpool, I can work with students from all over the world, which opens my mind. The Management School holds job fairs to help us with internships and graduate jobs.

Wu Xinrong
Two students chatting while walking through campus.

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