Digital Skills 2023-24: Social Media Optimisation for Business Use

Friday 19 April 2024 | 16:00 - 17:00

This session delves into the foundations of harnessing social media platforms to increase growth and visibility - encompassing in-depth application of vital marketing principles (personas, analytics and much more), with brief looks at PPC and SEO concepts.

Explore real-world challenges, engage with interactive activities, and stay ahead in the digital age.

This session will allow you to harness the power of effective online communication for professional success!

This session is part of our Digital Skills 2023-24 programme where a team of current students will deliver 13 individual sessions on a digital specialism both on-campus and virtually. Find out more at: We are also delighted to announce that if you attend 7 hours worth of Digital Skills sessions during this academic year (each session lasting 1 hour) you will automatically obtain a HEAR (Higher Education Achievement Record) accreditation for this activity. To find out more please visit:

  • Careers & Employability
  • Course/Training/Workshop

Event location

Where to attend

  • Alsop Building