Photo of Prof Sue Bridgewater

Prof Sue Bridgewater BA (Hons); MBA; PhD

Director of Executive Education and Director of the Centre for Sports Business Marketing (ULMS)

Publications

2016

Football management (Book)

Bridgewater, S. (2016). Football management. doi:10.1007/978-0-230-28137-0

DOI: 10.1007/978-0-230-28137-0

2015

Sport Satellite Account for the UK 2010 (Report)

Semens, A., Brookfield, D., & Bridgewater, S. (2015). Sport Satellite Account for the UK 2010. London: Department for Culture, Media and Sport.

2014

Football Brands (Chapter)

Bridgewater, S. (2014). Football Brands. In The Brand Challenge Adapting Branding to Sectorial Imperatives. Kogan Page Limited.

Sponsorship and football (Chapter)

Bridgewater, S. (2014). Sponsorship and football. In Handbook on the Economics of Professional Football (pp. 117-129). doi:10.4337/9781781003176.00014

DOI: 10.4337/9781781003176.00014

2012

Cadbury schweppes: The launch of ‘Oasis' into the adult soft drinks market (Chapter)

Bridgewater, S. (2012). Cadbury schweppes: The launch of ‘Oasis' into the adult soft drinks market. In Innovation in Marketing (pp. 17-29). doi:10.4324/9780080508788-7

DOI: 10.4324/9780080508788-7

First direct telephone banking (Chapter)

Bridgewater, S. (2012). First direct telephone banking. In Innovation in Marketing (pp. 128-138). doi:10.4324/9780080508788-15

DOI: 10.4324/9780080508788-15

Orange mobile phones: The future is bright (Chapter)

Bridgewater, S. (2012). Orange mobile phones: The future is bright. In Innovation in Marketing (pp. 139-153). doi:10.4324/9780080508788-16

DOI: 10.4324/9780080508788-16

Virgin direct: Personal financial services (Chapter)

Bridgewater, S. (2012). Virgin direct: Personal financial services. In Innovation in Marketing (pp. 116-127). doi:10.4324/9780080508788-14

DOI: 10.4324/9780080508788-14

2011

Substitution and complementarity between managers and subordinates: Evidence from British football (Journal article)

Bridgewater, S., Kahn, L. M., & Goodall, A. H. (2011). Substitution and complementarity between managers and subordinates: Evidence from British football. LABOUR ECONOMICS, 18(3), 275-286. doi:10.1016/j.labeco.2010.10.001

DOI: 10.1016/j.labeco.2010.10.001

2010

Football brands (Book)

Bridgewater, S. (2010). Football brands. doi:10.1057/9780230281363

DOI: 10.1057/9780230281363

2006

An analysis of football management trends 1992–2005 in all four divisions (Report)

Bridgewater, S. (2006). An analysis of football management trends 1992–2005 in all four divisions: Analysis of Football Management Trends conducted for the League Managers Association.

2004

Internet and exporting: determinants of success in virtual export channels (Journal article)

Morgan-Thomas, A., & Bridgewater, S. (2004). Internet and exporting: determinants of success in virtual export channels. INTERNATIONAL MARKETING REVIEW, 21(4-5), 393-408. doi:10.1108/02651330410547108

DOI: 10.1108/02651330410547108

The Internationalization Process and the Role of Learning in Small Service Firms (Chapter)

Bridgewater, S., Sullivan-Taylor, B., & Johnston, R. (2004). The Internationalization Process and the Role of Learning in Small Service Firms. In T. Buck, F. McDonald, M. Mayer, & M. Geppert (Eds.), The Process of Internationalization Strategic, Cultural, and Policy Perspectives. Palgrave MacMillan.

Winners and Losers in the Internet Game (Chapter)

Bridgewater, S., Morgan-Thomas, A., & Geppert, M. (2004). Winners and Losers in the Internet Game. In T. Buck, F. McDonald, & M. Mayer (Eds.), The Process of Internationalization Strategic, Cultural, and Policy Perspectives. Palgrave MacMillan.

2003

Market Research Issues in China: The Case of the Pharmaceutical Industry (Chapter)

Bridgewater, S., Stern, P., & Wang, B. (2003). Market Research Issues in China: The Case of the Pharmaceutical Industry. In I. Alon (Ed.), Chinese Economic Transition and International Marketing Strategy. Greenwood Publishing Group.

2002

International Marketing Relationships (Book)

Bridgewater, S., & Egan, C. (2002). International Marketing Relationships. Palgrave Macmillan.

Internet, interaction and implications for marketing (Journal article)

Arnott, D. C., & Bridgewater, S. (2002). Internet, interaction and implications for marketing. Marketing Intelligence & Planning, 20(2), 86-95. doi:10.1108/02634500210418509

DOI: 10.1108/02634500210418509

2001

Business-to-Business Relationship Marketing: An Internet and International Perspective (Journal article)

Melewar, T., Hunt, C., & Bridgewater, S. (2001). Business-to-Business Relationship Marketing: An Internet and International Perspective. The Marketing Review, 2(2), 169-185. doi:10.1362/1469347012569832

DOI: 10.1362/1469347012569832

The Internationalisation Process of Small, Technology-Based Firms (Journal article)

Stray, S., Bridgewater, S., & Murray, G. (2001). The Internationalisation Process of Small, Technology-Based Firms. Journal of Global Marketing, 15(1), 7-29. doi:10.1300/J042v15n01_02

DOI: 10.1300/J042v15n01_02

1999

Networks and internationalisation: The case of multinational corporations entering Ukraine (Journal article)

Bridgewater, S. (1999). Networks and internationalisation: The case of multinational corporations entering Ukraine. International Business Review, 8(1), 99-118.

1998

Innovation in Marketing (Book)

Doyle, P., & Bridgewater, S. (2012). Innovation in marketing. doi:10.4324/9780080508788

1995

Assessing the attractiveness of turbulent markets: The Ukrainian experience (Journal article)

Bridgewater, S. (1995). Assessing the attractiveness of turbulent markets: The Ukrainian experience. Journal of Marketing Management, 11(8), 785-796. doi:10.1080/0267257X.1995.9964390

DOI: 10.1080/0267257X.1995.9964390

Strategic Investment Decisions by Western Firms in Ukraine (Journal article)

Bridgewater, S., McKiernan, P., & Wensley, R. (1995). Strategic Investment Decisions by Western Firms in Ukraine. Journal of East-West Business, 1(3), 17-35. doi:10.1300/J097v01n03_02

DOI: 10.1300/J097v01n03_02