2016
Network Development: An Exploration of a Collector Community (Chapter)
Athwal, N., Arnott, D., & Bridgewater, S. (2016). Network Development: An Exploration of a Collector Community. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 511-512). Springer International Publishing. doi:10.1007/978-3-319-11815-4_152DOI: 10.1007/978-3-319-11815-4_152
2015
Semens, A., Brookfield, D., & Bridgewater, S. (2015). Sport Satellite Account for the UK 2010. London: Department for Culture, Media and Sport.
2014
Sponsorship and football (Chapter)
Bridgewater, S. (2014). Sponsorship and football. In HANDBOOK ON THE ECONOMICS OF PROFESSIONAL FOOTBALL (pp. 117-129). Retrieved from https://www.webofscience.com/
Football Brands (Chapter)
Bridgewater, S. (2014). Football Brands. In The Brand Challenge Adapting Branding to Sectorial Imperatives. Kogan Page Limited.
2013
International Relations and Sport (Chapter)
Levermore, R., & Beacom, A. (2014). International Relations and Sport. In Unknown Book (pp. 219-246). Human Kinetics. doi:10.5040/9781492595885.ch-010DOI: 10.5040/9781492595885.ch-010
2012
Cadbury schweppes: The launch of ‘Oasis' into the adult soft drinks market (Chapter)
Bridgewater, S. (2012). Cadbury schweppes: The launch of ‘Oasis' into the adult soft drinks market. In Innovation in Marketing (pp. 17-29). doi:10.4324/9780080508788-7DOI: 10.4324/9780080508788-7
First direct telephone banking (Chapter)
Bridgewater, S. (2012). First direct telephone banking. In Innovation in Marketing (pp. 128-138). doi:10.4324/9780080508788-15DOI: 10.4324/9780080508788-15
Innovation in Marketing (Book)
Doyle, P., & Bridgewater, S. (n.d.). Innovation in Marketing. Routledge. doi:10.4324/9780080508788
Orange mobile phones: The future is bright (Chapter)
Bridgewater, S. (2012). Orange mobile phones: The future is bright. In Innovation in Marketing (pp. 139-153). doi:10.4324/9780080508788-16DOI: 10.4324/9780080508788-16
Virgin direct: Personal financial services (Chapter)
Bridgewater, S. (2012). Virgin direct: Personal financial services. In Innovation in Marketing (pp. 116-127). doi:10.4324/9780080508788-14DOI: 10.4324/9780080508788-14
2011
Substitution and complementarity between managers and subordinates: Evidence from British football (Journal article)
Bridgewater, S., Kahn, L. M., & Goodall, A. H. (2011). Substitution and complementarity between managers and subordinates: Evidence from British football. LABOUR ECONOMICS, 18(3), 275-286. doi:10.1016/j.labeco.2010.10.001DOI: 10.1016/j.labeco.2010.10.001
2010
Football Brands (Book)
Bridgewater, S. (2010). Football Brands. Palgrave Macmillan UK. doi:10.1057/9780230281363DOI: 10.1057/9780230281363
2006
An analysis of football management trends 1992–2005 in all four divisions (Report)
Bridgewater, S. (2006). An analysis of football management trends 1992–2005 in all four divisions: Analysis of Football Management Trends conducted for the League Managers Association.
2004
Internet and exporting: determinants of success in virtual export channels (Journal article)
Morgan-Thomas, A., & Bridgewater, S. (2004). Internet and exporting: determinants of success in virtual export channels. INTERNATIONAL MARKETING REVIEW, 21(4-5), 393-408. doi:10.1108/02651330410547108DOI: 10.1108/02651330410547108
The Internationalization Process and the Role of Learning in Small Service Firms (Chapter)
Bridgewater, S., Sullivan-Taylor, B., & Johnston, R. (2004). The Internationalization Process and the Role of Learning in Small Service Firms. In T. Buck, F. McDonald, M. Mayer, & M. Geppert (Eds.), The Process of Internationalization Strategic, Cultural, and Policy Perspectives. Palgrave MacMillan.
Winners and Losers in the Internet Game (Chapter)
Bridgewater, S., Morgan-Thomas, A., & Geppert, M. (2004). Winners and Losers in the Internet Game. In T. Buck, F. McDonald, & M. Mayer (Eds.), The Process of Internationalization Strategic, Cultural, and Policy Perspectives. Palgrave MacMillan.
2003
Market Research Issues in China: The Pharmaceutical Industry (Chapter)
Stern, P., Bridgewater, S., & Wang, B. (2003). Market Research Issues in China: The Pharmaceutical Industry. In Chinese Economic Transition and International Marketing Strategy (pp. 70-83).
2002
International Marketing Relationships (Book)
Bridgewater, S., & Egan, C. (2002). International Marketing Relationships. Palgrave Macmillan.
Internet, interaction and implications for marketing (Journal article)
Arnott, D. C., & Bridgewater, S. (2002). Internet, interaction and implications for marketing. Marketing Intelligence & Planning, 20(2), 86-95. doi:10.1108/02634500210418509DOI: 10.1108/02634500210418509
2001
The Internationalisation Process of Small, Technology-Based Firms (Journal article)
Stray, S., Bridgewater, S., & Murray, G. (2001). The Internationalisation Process of Small, Technology-Based Firms. Journal of Global Marketing, 15(1), 7-29. doi:10.1300/j042v15n01_02DOI: 10.1300/j042v15n01_02
Business-to-Business Relationship Marketing: An Internet and International Perspective (Journal article)
Melewar, T. C., Hunt, C., & Bridgewater, S. (2001). Business-to-Business Relationship Marketing: An Internet and International Perspective. The Marketing Review, 2(2), 169-185. doi:10.1362/1469347012569832DOI: 10.1362/1469347012569832
1999
Networks and internationalisation (Journal article)
Bridgewater, S. (1999). Networks and internationalisation. International Business Review, 8(1), 99-118. doi:10.1016/s0969-5931(98)00040-7DOI: 10.1016/s0969-5931(98)00040-7
1995
Strategic Investment Decisions by Western Firms in Ukraine (Journal article)
Bridgewater, S., McKiernan, P., & Wensley, R. (1995). Strategic Investment Decisions by Western Firms in Ukraine. Journal of East-West Business, 1(3), 17-35. doi:10.1300/j097v01n03_02DOI: 10.1300/j097v01n03_02
Assessing the attractiveness of turbulent markets: The Ukrainian experience (Journal article)
Bridgewater, S. (1995). Assessing the attractiveness of turbulent markets: The Ukrainian experience. Journal of Marketing Management, 11(8), 785-796. doi:10.1080/0267257x.1995.9964390DOI: 10.1080/0267257x.1995.9964390
