Photo of Prof Sue Bridgewater

Prof Sue Bridgewater BA (Hons); MBA; PhD

Director of Executive Education and Director of the Centre for Sports Business Marketing (ULMS)

Publications

2016

Football management (Book)

Bridgewater, S. (2016). Football management. doi:10.1007/978-0-230-28137-0

DOI: 10.1007/978-0-230-28137-0

2015

Sport Satellite Account for the UK 2010 (Report)

Semens, A., Brookfield, D., & Bridgewater, S. (2015). Sport Satellite Account for the UK 2010. London: Department for Culture, Media and Sport.

2014

Sponsorship and football (Chapter)

Bridgewater, S. (n.d.). Sponsorship and football. In Unknown Book (pp. 117-129). Edward Elgar Publishing. doi:10.4337/9781781003176.00014

DOI: 10.4337/9781781003176.00014

Football Brands (Chapter)

Bridgewater, S. (2014). Football Brands. In The Brand Challenge Adapting Branding to Sectorial Imperatives. Kogan Page Limited.

2012

Cadbury schweppes: The launch of ‘Oasis' into the adult soft drinks market (Chapter)

Bridgewater, S. (2012). Cadbury schweppes: The launch of ‘Oasis' into the adult soft drinks market. In Innovation in Marketing (pp. 17-29). doi:10.4324/9780080508788-7

DOI: 10.4324/9780080508788-7

First direct telephone banking (Chapter)

Bridgewater, S. (2012). First direct telephone banking. In Innovation in Marketing (pp. 128-138). doi:10.4324/9780080508788-15

DOI: 10.4324/9780080508788-15

Orange mobile phones: The future is bright (Chapter)

Bridgewater, S. (2012). Orange mobile phones: The future is bright. In Innovation in Marketing (pp. 139-153). doi:10.4324/9780080508788-16

DOI: 10.4324/9780080508788-16

Virgin direct: Personal financial services (Chapter)

Bridgewater, S. (2012). Virgin direct: Personal financial services. In Innovation in Marketing (pp. 116-127). doi:10.4324/9780080508788-14

DOI: 10.4324/9780080508788-14

2011

Substitution and complementarity between managers and subordinates: Evidence from British football (Journal article)

Bridgewater, S., Kahn, L. M., & Goodall, A. H. (2011). Substitution and complementarity between managers and subordinates: Evidence from British football. LABOUR ECONOMICS, 18(3), 275-286. doi:10.1016/j.labeco.2010.10.001

DOI: 10.1016/j.labeco.2010.10.001

2010

Football Brands (Book)

Bridgewater, S. (2010). Football Brands. Palgrave Macmillan UK. doi:10.1057/9780230281363

DOI: 10.1057/9780230281363

2006

An analysis of football management trends 1992–2005 in all four divisions (Report)

Bridgewater, S. (2006). An analysis of football management trends 1992–2005 in all four divisions: Analysis of Football Management Trends conducted for the League Managers Association.

2004

Internet and exporting: determinants of success in virtual export channels (Journal article)

Morgan-Thomas, A., & Bridgewater, S. (2004). Internet and exporting: determinants of success in virtual export channels. INTERNATIONAL MARKETING REVIEW, 21(4-5), 393-408. doi:10.1108/02651330410547108

DOI: 10.1108/02651330410547108

The Internationalization Process and the Role of Learning in Small Service Firms (Chapter)

Bridgewater, S., Sullivan-Taylor, B., & Johnston, R. (2004). The Internationalization Process and the Role of Learning in Small Service Firms. In T. Buck, F. McDonald, M. Mayer, & M. Geppert (Eds.), The Process of Internationalization Strategic, Cultural, and Policy Perspectives. Palgrave MacMillan.

Winners and Losers in the Internet Game (Chapter)

Bridgewater, S., Morgan-Thomas, A., & Geppert, M. (2004). Winners and Losers in the Internet Game. In T. Buck, F. McDonald, & M. Mayer (Eds.), The Process of Internationalization Strategic, Cultural, and Policy Perspectives. Palgrave MacMillan.

2003

Market Research Issues in China: The Case of the Pharmaceutical Industry (Chapter)

Bridgewater, S., Stern, P., & Wang, B. (2003). Market Research Issues in China: The Case of the Pharmaceutical Industry. In I. Alon (Ed.), Chinese Economic Transition and International Marketing Strategy. Greenwood Publishing Group.

2002

International Marketing Relationships (Book)

Bridgewater, S., & Egan, C. (2002). International Marketing Relationships. Palgrave Macmillan.

Internet, interaction and implications for marketing (Journal article)

Arnott, D. C., & Bridgewater, S. (2002). Internet, interaction and implications for marketing. Marketing Intelligence & Planning, 20(2), 86-95. doi:10.1108/02634500210418509

DOI: 10.1108/02634500210418509

2001

The Internationalisation Process of Small, Technology-Based Firms (Journal article)

Stray, S., Bridgewater, S., & Murray, G. (2001). The Internationalisation Process of Small, Technology-Based Firms. Journal of Global Marketing, 15(1), 7-29. doi:10.1300/j042v15n01_02

DOI: 10.1300/j042v15n01_02

Business-to-Business Relationship Marketing: An Internet and International Perspective (Journal article)

Melewar, T. C., Hunt, C., & Bridgewater, S. (2001). Business-to-Business Relationship Marketing: An Internet and International Perspective. The Marketing Review, 2(2), 169-185. doi:10.1362/1469347012569832

DOI: 10.1362/1469347012569832

1999

Networks and internationalisation: The case of multinational corporations entering Ukraine (Journal article)

Bridgewater, S. (1999). Networks and internationalisation: The case of multinational corporations entering Ukraine. International Business Review, 8(1), 99-118.

1998

Innovation in Marketing (Book)

Doyle, P. (n.d.). Innovation in Marketing. Routledge. doi:10.4324/9780080508788

1995

Strategic Investment Decisions by Western Firms in Ukraine (Journal article)

Bridgewater, S., McKiernan, P., & Wensley, R. (1995). Strategic Investment Decisions by Western Firms in Ukraine. Journal of East-West Business, 1(3), 17-35. doi:10.1300/j097v01n03_02

DOI: 10.1300/j097v01n03_02

Assessing the attractiveness of turbulent markets: The Ukrainian experience (Journal article)

Bridgewater, S. (1995). Assessing the attractiveness of turbulent markets: The Ukrainian experience. Journal of Marketing Management, 11(8), 785-796. doi:10.1080/0267257x.1995.9964390

DOI: 10.1080/0267257x.1995.9964390