2016
Network Development: An Exploration of a Collector Community (Chapter)
Athwal, N., Arnott, D., & Bridgewater, S. (2016). Network Development: An Exploration of a Collector Community. In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 511-512). Springer International Publishing. doi:10.1007/978-3-319-11815-4_152DOI: 10.1007/978-3-319-11815-4_152
2015
Semens, A., Brookfield, D., & Bridgewater, S. (2015). Sport Satellite Account for the UK 2010. London: Department for Culture, Media and Sport.
2014
Football Brands (Chapter)
Bridgewater, S. (2014). Football Brands. In The Brand Challenge Adapting Branding to Sectorial Imperatives. Kogan Page Limited.
Sponsorship and football (Chapter)
Bridgewater, S. (2014). Sponsorship and football. In HANDBOOK ON THE ECONOMICS OF PROFESSIONAL FOOTBALL (pp. 117-129). Retrieved from https://www.webofscience.com/
2012
Cadbury schweppes: The launch of ‘Oasis' into the adult soft drinks market (Chapter)
Bridgewater, S. (2012). Cadbury schweppes: The launch of ‘Oasis' into the adult soft drinks market. In Innovation in Marketing (pp. 17-29). doi:10.4324/9780080508788-7DOI: 10.4324/9780080508788-7
First direct telephone banking (Chapter)
Bridgewater, S. (2012). First direct telephone banking. In Innovation in Marketing (pp. 128-138). doi:10.4324/9780080508788-15DOI: 10.4324/9780080508788-15
Innovation in Marketing (Book)
Doyle, P., & Bridgewater, S. (n.d.). Innovation in Marketing. Routledge. doi:10.4324/9780080508788
Orange mobile phones: The future is bright (Chapter)
Bridgewater, S. (2012). Orange mobile phones: The future is bright. In Innovation in Marketing (pp. 139-153). doi:10.4324/9780080508788-16DOI: 10.4324/9780080508788-16
Virgin direct: Personal financial services (Chapter)
Bridgewater, S. (2012). Virgin direct: Personal financial services. In Innovation in Marketing (pp. 116-127). doi:10.4324/9780080508788-14DOI: 10.4324/9780080508788-14
2011
Substitution and complementarity between managers and subordinates: Evidence from British football (Journal article)
Bridgewater, S., Kahn, L. M., & Goodall, A. H. (2011). Substitution and complementarity between managers and subordinates: Evidence from British football. LABOUR ECONOMICS, 18(3), 275-286. doi:10.1016/j.labeco.2010.10.001DOI: 10.1016/j.labeco.2010.10.001
2010
Football Brands (Book)
Bridgewater, S. (2010). Football Brands. Palgrave Macmillan UK. doi:10.1057/9780230281363DOI: 10.1057/9780230281363
2006
An analysis of football management trends 1992–2005 in all four divisions (Report)
Bridgewater, S. (2006). An analysis of football management trends 1992–2005 in all four divisions: Analysis of Football Management Trends conducted for the League Managers Association.
2004
Internet and exporting: determinants of success in virtual export channels (Journal article)
Morgan-Thomas, A., & Bridgewater, S. (2004). Internet and exporting: determinants of success in virtual export channels. INTERNATIONAL MARKETING REVIEW, 21(4-5), 393-408. doi:10.1108/02651330410547108DOI: 10.1108/02651330410547108
The Internationalization Process and the Role of Learning in Small Service Firms (Chapter)
Bridgewater, S., Sullivan-Taylor, B., & Johnston, R. (2004). The Internationalization Process and the Role of Learning in Small Service Firms. In T. Buck, F. McDonald, M. Mayer, & M. Geppert (Eds.), The Process of Internationalization Strategic, Cultural, and Policy Perspectives. Palgrave MacMillan.
Winners and Losers in the Internet Game (Chapter)
Bridgewater, S., Morgan-Thomas, A., & Geppert, M. (2004). Winners and Losers in the Internet Game. In T. Buck, F. McDonald, & M. Mayer (Eds.), The Process of Internationalization Strategic, Cultural, and Policy Perspectives. Palgrave MacMillan.
2003
Market Research Issues in China: The Case of the Pharmaceutical Industry (Chapter)
Bridgewater, S., Stern, P., & Wang, B. (2003). Market Research Issues in China: The Case of the Pharmaceutical Industry. In I. Alon (Ed.), Chinese Economic Transition and International Marketing Strategy. Greenwood Publishing Group.
2002
International Marketing Relationships (Book)
Bridgewater, S., & Egan, C. (2002). International Marketing Relationships. Palgrave Macmillan.
Internet, interaction and implications for marketing (Journal article)
Arnott, D. C., & Bridgewater, S. (2002). Internet, interaction and implications for marketing. Marketing Intelligence & Planning, 20(2), 86-95. doi:10.1108/02634500210418509DOI: 10.1108/02634500210418509
2001
The Internationalisation Process of Small, Technology-Based Firms (Journal article)
Stray, S., Bridgewater, S., & Murray, G. (2001). The Internationalisation Process of Small, Technology-Based Firms. Journal of Global Marketing, 15(1), 7-29. doi:10.1300/j042v15n01_02DOI: 10.1300/j042v15n01_02
Business-to-Business Relationship Marketing: An Internet and International Perspective (Journal article)
Melewar, T. C., Hunt, C., & Bridgewater, S. (2001). Business-to-Business Relationship Marketing: An Internet and International Perspective. The Marketing Review, 2(2), 169-185. doi:10.1362/1469347012569832DOI: 10.1362/1469347012569832
1999
Networks and internationalisation (Journal article)
Bridgewater, S. (1999). Networks and internationalisation. International Business Review, 8(1), 99-118. doi:10.1016/s0969-5931(98)00040-7DOI: 10.1016/s0969-5931(98)00040-7
1995
Strategic Investment Decisions by Western Firms in Ukraine (Journal article)
Bridgewater, S., McKiernan, P., & Wensley, R. (1995). Strategic Investment Decisions by Western Firms in Ukraine. Journal of East-West Business, 1(3), 17-35. doi:10.1300/j097v01n03_02DOI: 10.1300/j097v01n03_02
Assessing the attractiveness of turbulent markets: The Ukrainian experience (Journal article)
Bridgewater, S. (1995). Assessing the attractiveness of turbulent markets: The Ukrainian experience. Journal of Marketing Management, 11(8), 785-796. doi:10.1080/0267257x.1995.9964390DOI: 10.1080/0267257x.1995.9964390
