2024
Case 3: Pivoting in the Pandemic: How BlewMinds Adapted to the Covid-19 Pandemic? (Chapter)
Karunasundera, R., & Malik, S. (2024). Case 3: Pivoting in the Pandemic: How BlewMinds Adapted to the Covid-19 Pandemic?. In Marketing Case Studies in Emerging Markets (pp. 33-49). Springer Nature Switzerland. doi:10.1007/978-3-031-51689-4_4DOI: 10.1007/978-3-031-51689-4_4
2022
The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses (Journal article)
Malik, S., Sayin, E., & Jain, K. (2022). The “proximal depiction effect” of indulgent (versus non-indulgent) foods on consumer responses. European Journal of Marketing, 56(11), 2833-2861. doi:10.1108/ejm-01-2022-0013DOI: 10.1108/ejm-01-2022-0013
Hand movement speed in advertising elicits gender stereotypes and consumer responses (Journal article)
Malik, S., & Sayin, E. (2022). Hand movement speed in advertising elicits gender stereotypes and consumer responses. Psychology & Marketing, 39(2), 331-345. doi:10.1002/mar.21598DOI: 10.1002/mar.21598
2007
Interface between the competition authority and the sector regulators: the emerging issues (Journal article)
Malik, S., Garg, A., & Sundar, S. (2007). Interface between the competition authority and the sector regulators: the emerging issues. International Journal of Regulation and Governance, 7(1), 9-31. doi:10.3233/ijr-120061DOI: 10.3233/ijr-120061