Photo of Dr Severina Cartwright

Dr Severina Cartwright

Lecturer in Marketing Marketing (ULMS)

    Publications

    2021

    Managing relationships on social media in business-to-business organisations (Journal article)

    Cartwright, S., Davies, I., & Archer-Brown, C. (2021). Managing relationships on social media in business-to-business organisations. Journal of Business Research, 125, 120-134. doi:10.1016/j.jbusres.2020.11.028

    DOI: 10.1016/j.jbusres.2020.11.028

    2019

    A comparison of social media marketing between B2B, B2C and mixed business models (Journal article)

    Iankova, S., Davies, I., Archer-Brown, C., Marder, B., & Yau, A. (2019). A comparison of social media marketing between B2B, B2C and mixed business models. Industrial Marketing Management, 81, 169-179. doi:10.1016/j.indmarman.2018.01.001

    DOI: 10.1016/j.indmarman.2018.01.001

    2018

    Dynamic Capabilities and Social Media: Enhancing Competitive Advantage in Business-to-Business Firms (Conference Paper)

    Iankova, S., Davies, I., & Archer-Brown, C. (2018, July 3). Dynamic Capabilities and Social Media: Enhancing Competitive Advantage in Business-to-Business Firms. In Academy of Marketing. University of Stirling.

    Social Media in Business-to-Business Marketing: A Mixed Methods Approach (Conference Paper)

    Iankova, S. I. (2018, July 2). Social Media in Business-to-Business Marketing: A Mixed Methods Approach. In Academy of Marketing Doctoral Colloquium. University of Stirling.

    2017

    A Comparison of Social Media Usage Between Types of Business (Conference Paper)

    Iankova, S. I. (2017, July 4). A Comparison of Social Media Usage Between Types of Business. In Academy of Marketing. Hull University.

    Developmental Phases in Social Media Employer Branding Strategy (Conference Paper)

    Iankova, S. I. (2017, July 4). Developmental Phases in Social Media Employer Branding Strategy. In Academy of Marketing. Hull University.

    2016

    Social Media in Business-to-Business Corporate and Employer Branding (Conference Paper)

    Iankova, S. I. (2016, July 4). Social Media in Business-to-Business Corporate and Employer Branding. In Academy of Marketing Doctoral Colloquium. Newcastle University.