2023
Guenther, P., Guenther, M., Ringle, C. M., Zaefarian, G., & Cartwright, S. (2023). Improving PLS-SEM use for business marketing research. INDUSTRIAL MARKETING MANAGEMENT, 111, 127-142. doi:10.1016/j.indmarman.2023.03.010DOI: 10.1016/j.indmarman.2023.03.010
2022
Cartwright, S., Liu, H., & Davies, I. A. (2022). Influencer marketing within business-to-business organisations. Industrial Marketing Management, 106, 338-350. doi:10.1016/j.indmarman.2022.09.007DOI: 10.1016/j.indmarman.2022.09.007
Cartwright, S., & Davies, I. A. (2022). The development of B2B social networking capabilities. Industrial Marketing Management, 106, 139-151. doi:10.1016/j.indmarman.2022.08.004DOI: 10.1016/j.indmarman.2022.08.004
2021
Liu, H., Jayawardhena, C., Osburg, V. -S., Yoganathan, V., & Cartwright, S. (2021). Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective. Journal of Business Research, 132, 208-220. doi:10.1016/j.jbusres.2021.04.030DOI: 10.1016/j.jbusres.2021.04.030
Cartwright, S., Liu, H., & Raddats, C. (2021). Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review. Industrial Marketing Management, 97, 35-58. doi:10.1016/j.indmarman.2021.06.005DOI: 10.1016/j.indmarman.2021.06.005
Cartwright, S., Davies, I., & Archer-Brown, C. (2021). Managing relationships on social media in business-to-business organisations. Journal of Business Research, 125, 120-134. doi:10.1016/j.jbusres.2020.11.028DOI: 10.1016/j.jbusres.2020.11.028
2019
Iankova, S., Davies, I., Archer-Brown, C., Marder, B., & Yau, A. (2019). A comparison of social media marketing between B2B, B2C and mixed business models. Industrial Marketing Management, 81, 169-179. doi:10.1016/j.indmarman.2018.01.001DOI: 10.1016/j.indmarman.2018.01.001
Managing Relationships On Social Media In Business-To-Business Firms: The Case Of Service Providers And Product Providers (Conference Paper)
Iankova, S. I., Iain, D., & Archer-Brown, C. (2019, July 2). Managing Relationships On Social Media In Business-To-Business Firms: The Case Of Service Providers And Product Providers. In Academy of Marketing. Regents University London.
2018
Dynamic Capabilities and Social Media: Enhancing Competitive Advantage in Business-to-Business Firms (Conference Paper)
Iankova, S., Davies, I., & Archer-Brown, C. (2018, July 3). Dynamic Capabilities and Social Media: Enhancing Competitive Advantage in Business-to-Business Firms. In Academy of Marketing. University of Stirling.
Social Media in Business-to-Business Marketing: A Mixed Methods Approach (Conference Paper)
Iankova, S. I. (2018, July 2). Social Media in Business-to-Business Marketing: A Mixed Methods Approach. In Academy of Marketing Doctoral Colloquium. University of Stirling.
2017
A Comparison of Social Media Usage Between Types of Business (Conference Paper)
Iankova, S. I. (2017, July 4). A Comparison of Social Media Usage Between Types of Business. In Academy of Marketing. Hull University.
Developmental Phases in Social Media Employer Branding Strategy (Conference Paper)
Iankova, S. I. (2017, July 4). Developmental Phases in Social Media Employer Branding Strategy. In Academy of Marketing. Hull University.
2016
Social Media in Business-to-Business Corporate and Employer Branding (Conference Paper)
Iankova, S. I. (2016, July 4). Social Media in Business-to-Business Corporate and Employer Branding. In Academy of Marketing Doctoral Colloquium. Newcastle University.
