Photo of Dr Sahar Karimi

Dr Sahar Karimi BEng, MSc, PGCHE, PhD

Senior Lecturer in Marketing Marketing (ULMS)

    Publications

    2020

    ‘Support your country and buy Chinese brands’ – would Chinese consumers buy it? (Journal article)

    Liu, Y. -L., Karimi, S., & Yuen, T. W. (2020). ‘Support your country and buy Chinese brands’ – would Chinese consumers buy it?. Journal of Marketing Communications, 26(2), 130-144. doi:10.1080/13527266.2018.1466824

    DOI: 10.1080/13527266.2018.1466824

    The differential impact of “mood” on consumers’ decisions, a case of mobile payment adoption (Journal article)

    Karimi, S., & Liu, Y. -L. (2020). The differential impact of “mood” on consumers’ decisions, a case of mobile payment adoption. Computers in Human Behavior, 102, 132-143. doi:10.1016/j.chb.2019.08.017

    DOI: 10.1016/j.chb.2019.08.017

    2019

    Cross-visiting Behaviour of Online Consumers Across Retailers' and Comparison Sites, a Macro-Study (Journal article)

    Karimi, S. (2019). Cross-visiting Behaviour of Online Consumers Across Retailers' and Comparison Sites, a Macro-Study. INFORMATION SYSTEMS FRONTIERS. doi:10.1007/s10796-019-09967-1

    DOI: 10.1007/s10796-019-09967-1

    This product works well (for me): The impact of first-person singular pronouns on online review helpfulness (Journal article)

    Wang, F., & Karimi, S. (2019). This product works well (for me): The impact of first-person singular pronouns on online review helpfulness. Journal of Business Research, 104, 283-294. doi:10.1016/j.jbusres.2019.07.028

    DOI: 10.1016/j.jbusres.2019.07.028

    Sense and Sensibility: What are Customers Looking for in Online Product Reviews? (Conference Paper)

    Wang, F., & Karimi, S. (2019). Sense and Sensibility: What are Customers Looking for in Online Product Reviews?. In Academy of Marketing Science Annual Conference. Vancouver, Canada.

    2018

    The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective (Journal article)

    Karimi, S., Holland, C. P., & Papamichail, K. N. (2018). The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective. Journal of Business Research, 91, 71-82. doi:10.1016/j.jbusres.2018.05.038

    DOI: 10.1016/j.jbusres.2018.05.038

    Creating My Own Story: Maximizers, A Different Route to Information Evaluation (Conference Paper)

    Karimi, S. (2018). Creating My Own Story: Maximizers, A Different Route to Information Evaluation. In Academy of Marketing Science World Marketing Congress (AMS WMC). Porto.

    Linguistic Style and Online Review Helpfulness (Conference Paper)

    Wang, F., & Karimi, S. (2018). Linguistic Style and Online Review Helpfulness. In ICIS 2017: Transforming Society with Digital Innovation.

    2017

    Online review helpfulness: Impact of reviewer profile image (Journal article)

    Karimi, S., & Wang, F. (2017). Online review helpfulness: Impact of reviewer profile image. DECISION SUPPORT SYSTEMS, 96, 39-48. doi:10.1016/j.dss.2017.02.001

    DOI: 10.1016/j.dss.2017.02.001

    Comparison Sites: Simplified or Directed Effort? Macro-Study on Retailers’ and Intermediaries’ Online Channel: An Abstract (Conference Paper)

    Karimi, S. (2017). Comparison Sites: Simplified or Directed Effort? Macro-Study on Retailers’ and Intermediaries’ Online Channel: An Abstract. In Unknown Conference (pp. 1079). Springer International Publishing. doi:10.1007/978-3-319-45596-9_198

    DOI: 10.1007/978-3-319-45596-9_198

    Exploring use of textual and visual information in online consumer evaluation: a study of wearable technologies (Conference Paper)

    Karimi, S. (2017). Exploring use of textual and visual information in online consumer evaluation: a study of wearable technologies. In Academy of Marketing. Hull, UK.

    The Impact of Consumer Mood on Use of Mobile Payment (Conference Paper)

    Karimi, S., & Liu, Y. (2017). The Impact of Consumer Mood on Use of Mobile Payment. In Association for Consumer Research LA Conference. Cali, Colombia.

    2016

    Do learners’ characteristics matter? An exploration of mobile-learning adoption in self-directed learning (Journal article)

    Karimi, S. (2016). Do learners’ characteristics matter? An exploration of mobile-learningadoption in self-directed learning. Computers in Human Behavior, 63, 769-776. doi:10.1016/j.chb.2016.06.014

    DOI: 10.1016/j.chb.2016.06.014

    A Segmentation of Digital Consumers and Its Impact on Purchase Decision-Making Behavior (Conference Paper)

    Karimi, S., Papamichail, K. N., & Holland, C. P. (2016). A Segmentation of Digital Consumers and Its Impact on Purchase Decision-Making Behavior. In Unknown Conference (pp. 253). Springer International Publishing. doi:10.1007/978-3-319-11815-4_80

    DOI: 10.1007/978-3-319-11815-4_80

    Factors Affecting Online Review Helpfulness: Review and Reviewer Components (Conference Paper)

    Karimi, S., & Wang, F. (2016). Factors Affecting Online Review Helpfulness: Review and Reviewer Components. In REDISCOVERING THE ESSENTIALITY OF MARKETING (pp. 273). doi:10.1007/978-3-319-29877-1_56

    DOI: 10.1007/978-3-319-29877-1_56

    Macro-Study of Online Consumer Behaviour Across Retailers’ Website and Comparison Sites (Conference Paper)

    Karimi, S. (2016). Macro-Study of Online Consumer Behaviour Across Retailers’ Website and Comparison Sites. In Academy of Marketing Conference. Newcastle, UK.

    2015

    The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviour (Journal article)

    Karimi, S., Papamichail, K. N., & Holland, C. P. (2015). The effect of prior knowledge and decision-making style on the onlinepurchase decision-making process: A typology of consumerThe effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviour. Decision Support Systems, 77, 137-147. doi:10.1016/j.dss.2015.06.004

    DOI: 10.1016/j.dss.2015.06.004

    Online Review Helpfulness: Impact of Reviewer Image (Conference Paper)

    Karimi, S., & Wang, F. (2015). Online Review Helpfulness: Impact of Reviewer Image. In Academy of Management Proceedings Vol. 2015. Vancouver, British Columbia: Academy of Management. doi:10.5465/ambpp.2015.14222abstract

    DOI: 10.5465/ambpp.2015.14222abstract

    2014

    Consumers’ multi-channel behaviour, a study of mobile network providers (Conference Paper)

    Karimi, S. (2014). Consumers’ multi-channel behaviour, a study of mobile network providers. In British Academy of Management annual conference. Belfast.

    Exploring the multi-channel consumer decision-making journey (Conference Paper)

    Karimi, S., Papamichail, K. N., & Holland, C. P. (2014). Exploring the multi-channel consumer decision-making journey. In IFORS. Barcelona, Spain.

    Investigating online consumer decision-making processes and outcomes (Conference Paper)

    Papamichail, K. N., Karimi, S., & Holland, C. P. (2014). Investigating online consumer decision-making processes and outcomes. In Advances in Decision Analysis Conference. Washington DC.

    Purchase Decision Processes in the Internet Age (Chapter)

    Karimi, S., Papamichail, K. N., & Holland, C. P. (2014). Purchase Decision Processes in the Internet Age. In Decision Support Systems III - Impact of Decision Support Systems for Global Environments (pp. 57-66). Springer International Publishing. doi:10.1007/978-3-319-11364-7_6

    DOI: 10.1007/978-3-319-11364-7_6

    2013

    An Analysis of Online Purchase Decision Making Processes: the Effect of Individual Characteristics (Conference Paper)

    Karimi, S., Papamichail, K. N., & Holland, C. P. (2013). An Analysis of Online Purchase Decision Making Processes: the Effect of Individual Characteristics. In EURO - INFORMS 26th European Conference on Operational Research. Rome, Italy.

    Purchase Decision Processes in the Internet Age (Conference Paper)

    Karimi, S., Papamichail, K. N., & Holland, C. P. (2013). Purchase Decision Processes in the Internet Age. In EURO Working Group on Decision Support Systems. Thessaloniki.

    2011

    A purchase decision making process model of online consumers and its influential factor, a cross sector analysis (Conference Paper)

    Karimi, S. (2011). A purchase decision making process model of online consumers and its influential factor, a cross sector analysis. In Academy of Management Annual Meeting. San Antonio, Texas.

    Consumers, online users and decision makers: individual characteristics affecting purchase processes (Conference Paper)

    Karimi, S., Papamichail, K. N., & Holland, C. (2011). Consumers, online users and decision makers: individual characteristics affecting purchase processes. In Academy of Management Annual Meeting. San Antonio, Texas.

    Online purchase decision making processes: an individual and market level analysis (Conference Paper)

    Karimi, S., & Papamichail, K. N. (2011). Online purchase decision making processes: an individual and market level analysis. In Mediterranean Conference on Information Systems (MCIS). Cyprus.

    2010

    A model of Internet shopper behavior, a cross sector analysis (Conference Paper)

    Karimi, S., Papamichail, K. N., & Holland, C. (2010). A model of Internet shopper behavior, a cross sector analysis. In ICIS 2010 Proceedings. St Louis, Missouri.

    Dynamic Modelling of Online Consumer Decision Making Process (Conference Paper)

    Papamichail, N., Karimi, S., & Holland, C. (2010). Dynamic Modelling of Online Consumer Decision Making Process. In INFORMS Annual Meeting. Austin, Texas.