Photo of Professor Lynn Sudbury-Riley

Professor Lynn Sudbury-Riley PhD, BA (Hons), DipM, PGCE

Chair in Marketing & Marketing Director of Education Marketing (ULMS)


Health: the patient experience and service design

Collaborating with multiple hospices and palliative care units across the country, projects have examined ways to capture patient experiences with results used to impact service design

Currently working on two collaborative projects:

Grant funded project with East Cheshire Hospice to launch a new service for patients with dementia and their families.

Collaboration with the University's Institute of Life Course and Medical Sciences and the Royal Liverpool and Broadgreen Hospitals NHS Trust, this project will examine new ways to inform Advance Care Planning

Lived experiences of people bereaved by COVID-19

This research examines the ways in which being bereaved by COVID is different. Working with the COVID Bereaved Families for Justice, the work has been presented to Parliament and used to help inform the Terms of Reference for the forthcoming Statutory UK COVID-19 Inquiry. lived experiences of people bereaved by COVID-19

Health literacy

Collaboration with international scholars examining digital health literacy and associated behaviours.

Research Group Membership

Research Grants

Scoping Dementia Services for East Cheshire


October 2022 - November 2026

Service Design of the East Cheshire Hospice @ Home Hub


July 2021 - June 2024

Tom Baker Visiting Prof


February 2020 - December 2021

A Service Evaluation of East Cheshire Hospice’s New Hospice at Home project


January 2018 - August 2021

End of Life Care in the New Forest and Waterside Areas: Scoping the current landscape – what is happening and why?


November 2016 - November 2018

Developing a systematic tool to measure the impact of hospice services upon carers, families and discharged patients


December 2014 - December 2017

Research Collaborations

Florian Kohlbacher; Agnes Hofmeister; Emmanuel Chéron

External: The German Institute for Japanese Studies (DIJ) Tokyo; Corvinus University of Budapest; Akita International University

Analysing sustainable consumer behaviour among older adults

Mary Fitzpatrick; Peter J Schulz, Alexandra Hess

Project: Baby Boomers and Online Health Information
External: University of Waikato, New Zealand; University of Lugano, Switzerland; Massey University, New Zealand

Examination of eHealth Literacy among older adults and their use of digital health

Sunny Pan

External: XJTLU

Fear within Negative Services

SMASH Primary Care Network (7 GP Practices serving 65000 patients)


Funded by a grant from the ESRC North West Social Science Doctoral Training Partnership, this project seeks to understand palliative and end of life care access within a health ecosystem

East Cheshire Hospice


Evaluation of East Cheshire Hospice’s New Hospice@Home Service

Palliative Care Unit at the Royal Liverpool Hospital


A Service Evaluation: Because Every Touchpoint Matters

Bluebell Wood Children's Hospice


Increasing reach to children’s hospice services

Oakhaven Hospice,


End of Life Care in the New Forest and Waterside Areas: Scoping the Current Landscape

East Cheshire Hospice


Capturing Service User Experiences

South Cheshire and Vale Royal GP Federation.


Transforming Primary Care in South Cheshire and Vale Royal

N8 Industry Innovation Forum

Project: Extending Working Lives

A multi-disciplinary partnership comprising academics from the Universities of Liverpool, York & Newcastle, with industry partners including Age UK, Age Inclusive, and Years Ahead